There Is Only War
EU regulators go gunning for Apple following their latest Epic spat
Game on… Apple may have side-stepped the DMA but their latest toddler feud with Epic has roused the EU's sleeping legal giant once more
Dma Dodging
Apple has just opened up iOS in Europe. Now what?
The war is over… Kinda… Apple may have lost the legal battle, but incredibly, as the Digital Markets Act kicks in, the wounded giant is still holding all the aces
Pgc Stories
PGC Stories: "When I found out there was an event that brings game developers together, I just had to attend"
MAG Interactive's Chris Peters and WINGS Interactive's Corina Diaz share their favourite PGC memories.
Euro Legislation
The DMA is here. What next for game developers and publishers?
Was it worth the effort and are there opportunities to grasp? Flexion CEO Jens Lauritzson gives his take on what the Digital Markets Act really means and what will happen next
Mobile Mavens
Mobile Mavens: What should we expect from Disney's big $1.5 billion deal with Epic and Fortnite?
Our Mobile Mavens share their thoughts on Disney’s $1.5 billion investment and partnership with Epic Games
Indie View
"Don't be afraid to experiment. Learn from your mistakes": Tornado Bear discuss standing out as an indie
Tornado Bear won the Very Big Indie Pitch in London - we discuss their road to the Big Indie Pitch
Podcast
Guy Gadney & Harry Holmwood on baking AI into your game worlds | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Going Green
How the video games industry can promote an eco-friendly future with PlanetPlay
CEO Rhea Loucas and head of business development Felix Bradshaw discuss how collaborating with PlanetPlay helps the planet and ups your game
Retention Tips
How to generate lasting player loyalty with omnichannel messaging
CRO of OneSignal, Josh Wetzel explains how using a multi channel approach to engaging with players can help with long term retention
App Marketer Insights
What game marketers need to know about driving user acquisition through ad campaigns
Liftoff's VP of Global Sales, Joey Fulcher dives into the results of the company's recent survey to lift the lid on why App Marketers are optimistic about the future - despite market challenges
Podcast
The PGC Wrap-Up: Webshops, AI, avoiding Apple fees and more! | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and and what's inside this week's episode…
Out Now
Sybo's Mathias Gredal Nørvig and Playmob's Jude Ower talk Gaming For Good
The Sybo CEO and Playmob founder's new book is an eco call-to-arms with contributions from Phil Spencer, Ilkka Paananen, John Hanke, Robert Antokol, Rob Small and more
Chinese Market
My.Games executive producer Boris Burangulov on bringing War Robots back to China
“The Chinese market is of great importance to us being one of the key regions in the gaming industry”
Challenging Times
Will 2024 be the year that mobile game developers master ‘Expert’ difficulty?
SuperScale COO Nikola Mitic looks at the challenges facing the mobile games industry in 2024 and how developers can navigate them
Podcast
The data and trends defining mobile gaming with Karl Knights and Lirui Ding | Podcast
The PocketGamer.biz podcast team and guests give you the state of play. This week we're joined by experts from data.ai and Transcend Fund
Mena
How to engage Middle Eastern gamers and get ahead of the curve
Tactical’s Gaynelle Brautigam on why understanding culture, context and impact is important for marketers looking for Middle East growth
Interview
“We went from feeling like we were finished to making nearly $100m last year!”
Space Ape Games co-founder Simon Hade reflects on the studio's eleven year journey and what the team are working on next
Multi-platform
Why gaming is going cross-platform and how to tackle the user acquisition problem
Adjust’s Gijsbert Pols and Upptic’s Warren Woodward discuss the growing importance of cross-platform gaming
Industry Insights
“The mobile games industry has become stuck in the mud”: Apple’s war for its 30% revenue share
Analysts, publishers and payment providers discuss Apple's recent App Store policy changes in the US and European Union
Supercharged
How Supercell is transforming for its next chapter
Supercell is modernising its culture. Will it lead to bloat or will the famous Finnish developer truly expand?
Podcast
Mistplay’s Gabriel Lewis on leveraging loyalty to keep paying players coming back | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Mobile Mavens
Mobile Mavens: Jobs 2024: How to find the best talent and land your dream role
Our Mobile Mavens share their thoughts on the current hiring and careers landscape
2024 Mobile Games Trends
Cracking the Code: CrazyLabs' Gaming Experts Reveal 2024 Mobile Gaming Trends
The CrazyLabs team dig into the key changes and challenges facing the mobile games market in the year ahead - with expert insight and advice for studios worldwide
Difficulty Balance
Difficulty curves: Find the right balance and boost retention and revenue
Product design director Guy Agiv discusses maximising your games monetisation and retaining players via the perfect difficulty curve
Dmarmageddon Asteroid Incoming
DMArmageddon? It doesn’t have to be the end of the world
The EU Digital Markets Act will significantly impact the games market. Usercentrics reveals why game creators will have to get serious about user consent
Podcast
NAK3D’s Kelly Vero on merging fashion and gaming to revolutionise commerce | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
African Expansion
“Africa will be one of the top three regions for the global games market over the next ten years”
Usiku Games game producer Denis Odera on developing mobile games in Africa and what makes the region prime for expansion
Women In Games
Niantic’s Karen Tong shares her experience marketing the world’s biggest AR game, Pokémon GO
As part of its ongoing Women In Games series, Liftoff speaks to Karen Tong, Senior Director of Product Marketing at Niantic about her achievements, challenges and aspirations.
Podcast
Mega Studio’s Adam Jaffe on the impressive benefits of incentivised traffic | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Knock Knock
Apple to the EU: Catch me if you can
As Apple goes on the run, it challenges games publishers to gamble on their new, confusing terms and install fees
Ip Investigation
The Pokémon Company will "investigate" IP infringement after questions raised around Palworld
Palworld's monster designs are being compared with Pokémon's as questions around IP and copyright swirl
Pgc London
Speaker Spotlight: Solid Bash's Matthew Zoern on embracing innovation in game development
'Why limit a game's experience to just one platform? The future is about extending the gameplay experience across devices.'
Aiming High
Gamelight sets sights on $1 billion annual revenue in 2024
We spoke to co-founder Günay Aliyeva to learn how the company reached the billion-dollar revenue mark in a year and to find out future plans
Stars In Their Eyes
How Playdemic's founders are following up their $1 billion Golf Clash success with new studio ForthStar
CEO Paul Gouge tells PocketGamer.biz about the lessons learned from Playdemic and why ForthStar is embracing remote working and four day work weeks
Q&a
Speaker Spotlight: Verge Group's Stafaniya Radzivonik talks improving the ad experience for players
"When it comes to gaming apps, the most user-engaging formats are interstitial and rewarded video, particularly if they are playable"
Q&a
Speaker Spotlight: Replai's Joao Costa to discuss the use of AI in video creatives
Costa set to speak about how video AI is already transforming strategies of the biggest mobile games companies in the world
Q&a
Speaker Spotlight: Layer AI's Burcu Ozcengiz on supporting art teams' workflow with AI
"I'm excited to share my perspective on how it’s possible to use AI to produce game art faster while staying human"
Q&a
Speaker Spotlight: AppsFlyer's Adam Smart on ad creatives and market saturation
"We'll navigate the added complexity of fostering cross-departmental cooperation to enhance and evolve creative strategies"
The Sky's The Limit
Thatgamecompany on what comes next for Sky: Children of the Light in 2024
Art Director, Cecil Kim shares on joining thatgamecompany and the journey from mobile to cross-platform for Sky: Children of the Light
Growing Globally
Network Effect & Organic Growth - Effective Scaling In The Post-IDFA World
Social First's President and Founder Mikko Kähärä tells us how the studio has found a way to effectively scale its games - cost-effectively - in a post-IDFA world
Q&a
Speaker Spotlight: Uplifted's Itai Raveh discusses why UGC can be a game-changer for engaging players
"Tailoring the creative aspect to resonate with the target audience is crucial in the games sector"
Q&a
Speaker Spotlight: TikTok's Noam Zada on underestimating the transformative power of cultural resonance
"Overlooking the integration of gaming into the cultural conversation can hinder a game's potential reach"
Big Indie Pitch Stories
Big Indie Interviews: Quang Nguyen discusses being passionate and finding new in the old
Interview! We chat with the long-time Big Indie Pitch participant and judge to discuss experimentation and helping the next generation
Podcast
Gamelight’s Günay Aliyeva on the AI algorithm that revolutionises UA | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Q&a
Speaker Spotlight: FastSpring's Tony Markov on how alternative distribution platforms help power better profits
"By establishing an independent sales channel, developers can avoid the large fees, directly enhancing profitability"
Q&a
Speaker Spotlight: Monstercat's Gavin Johnson
Johnson has spearheaded successful collaborations with Fortnite, Rocket League, Beat Saber, Roblox, Paladins, SMITE, and others
Q&a
Speaker Spotlight: SocialPeta CMO Summer Liu on marketing trends and the potential of augmented reality
"The next disruptor might be an entirely new medium that hasn't been conceptualised yet"
Go Speed Racer!
Moving into high gear - see the brand new Triple-A Racing Kingdom at PGC London!
SuperGears Games' Racing Kingdom is one of over 90 new titles to be showcased at PGC London - PG.biz finds out more from studio CEO Yasin Demirden
Q&a
Speaker Spotlight: LBC Studios' Solon Bucholtz on cross-platform and AI trends in games
"I think the ongoing effort to make games cross-platform and make the experience interchangeable is really important"
Influencer Insider Information
Why you’re not seeing ROI on your influencer campaigns and how to fix them
Future-ready UA strategies: 5 steps to scale ROI on your influencer marketing campaigns