Optimising
How much analysis is too much? The fine art of balancing data and game development
Azur Games Maxim Kozhnov shares valuable insight on how analysts can optimise their workflow
Q&a
Speaker Spotlight: Verve Group's David Philippson talks privacy manifests and SKAN
"Apple plans to enforce privacy manifests in the spring, forcing advertisers to turn towards SKAN for iOS campaign measurement"
Q&a
Speaker Spotlight: Persona.ly's Joseph Iris on leveraging contextual bandits
Iris' talk will cover how data driven creative selection works and what UA managers should expect when working with DSPs or platforms that employ them
Big Indie Pitch Stories
Big Indie Interviews: Olexiy Izvalov discusses pitching, judging, and helping emerging developers
Interview: We chat with the long-time Big Indie Pitch participant and judge to discuss experimentation and helping the next generation
Podcast
Games Factory Talents’ Oleg Paliy on how to land your dream job in 2024 | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and and what's inside this week's episode…
Q&a
Speaker Spotlight: AppLovin's Iris Gomez Sanchis on establishing a robust user acquisition strategy
"Discovery stands out to me as a significant challenge, particularly for new game developers grappling with an oversaturated and intensely competitive market"
Q&a
Speaker Spotlight: Appcharge's Miikka Luotio on how webstores can account for up to 40% of game revenue
"Owning your player base will become key in the future as this will also make it easier to attribute revenue for things such as UA and more"
Game Saver
Behind the scenes: How our relaunch reboot reignited Merge Gardens
Futureplay’s Joonas Virtanen discusses the redemption journey that led to the revitalisation of Merge Gardens
Monetisation Strategy
Aggressive monetisation isn’t fun for players so here's how to fix things
Midjiwan's Christian Lovstedt discusses how roughshod monetisation methods such as forced ads and tough-to-earn in game currencies are creating a negative experience for players
Direct To Consumer
How to choose a web store platform for your mobile game
In 2023, nearly every major mobile games publisher launched a web store - payment and platform expert AppCharge explains why - and how to go about creating your own
Q&a
Speaker Spotlight: Nexus CEO Justin Sacks on measuring the number of people making a living playing your game
"The higher the number, the much higher your chances are to achieve and retain success"
Ai Advances
Harnessing the power of generative AI to turbocharge mobile games
Product Madness chief technology officer Eyal Yaniv explains why game studios should embrace generative AI and how it can be used responsibly to define the future gaming experience
Big Indie Pitch Stories
Big Indie Interviews: Adriaan de Jongh discusses the importance of experimentation and creativity
Interview: We chat with the multi-time Big Indie Pitch winner to discuss creative development and marketing strategies as an indie developer
Bouncing Back
My personal rollercoaster of job hunting and growth in the games industry
Gamedev Camp founder Olle Pridiuksson discusses losing his job in 2019 and why he needed a change in approach to his career
Q&a
Speaker Spotlight: Aptoide's Jack Robson on how third-party payments could be a "game-changer" on mobile
"It could usher in a new era of monetisation strategies and user interaction in mobile gaming"
Podcast
Fluent's Matt Conlin talks game-changing user acquisition trends for 2024 | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and and what's inside this week's episode…
Mena Focus
Savvy Games Group: “Approximately 75 percent of our capital allotment has not yet been invested”
We speak to Savvy Games Group CEO Brian Ward about the accomplishments of the past year, what we can expect to see next from the MENA region and Savvy’s new games ambitions
Q&a
Speaker Spotlight: Xsolla president David Stelzer on web stores as "the next big opportunity" for mobile games
"Off-store means of revenue generation are the clear future of our industry"
Crystal Ball Time
Games industry predictions for 2024 part two: Layoffs to continue, generative AI in production, and a year of innovation
The Mobile Mavens gaze into the crystal ball to share their thoughts and expectations for the year ahead
Crystal Ball Time
Games industry predictions for 2024: Big games will get bigger, M&A will start to scale back, and third-party app stores
The Mobile Mavens gaze into the crystal ball to share their thoughts and expectations for the year ahead
New Year's Resolutions
Mobile Mavens' New Year's resolutions for 2024 part two: Giving back, supporting those hit by layoffs, and not repeating past mistakes
The Mobile Mavens share their ambitions for the coming year
Aiming High
Fahy Studios charts ambitious course to reshape Saudi Arabia's games scene
The company's founders discuss their Kwalee partnership, upcoming projects and their plans to leverage the KSA's gaming landscape
New Year's Resolutions
Mobile Mavens' New Year's resolutions for 2024: Never stop evolving, make bolder decisions, and be nicer to each other
The Mobile Mavens share their ambitions for the coming year
Best Of 2023
PocketGamer.biz's mobile games of the year 2023
Yes, we couldn't resist one more opportunity to point you at what you should be playing! Here are the team's favourite games of 2023
Big Indie Pitch Stories
Big Indie Interviews: Jai Bunnag and Chris Li tell us how FINIFUGU designs for its target audience
Interview: We sit down with the multi-time Big Indie Pitch winner to discuss growth and change
Game Of The Year
Mobile Mavens' mobile games of the year 2023 part two: Frozen City, Arena Breakout, Boom! and more
The Mobile Mavens share the best mobile games they've played this year
Game Of The Year
Mobile Mavens' mobile games of the year 2023: Monopoly GO, Street Fighter Dual, Honkai: Star Rail, and more
The Mobile Mavens share the best mobile games they've played this year
Best Of 2023
Aaron Astle's top stories of 2023: Monster Hunter Now's $100m success, the future of livestreaming, and pesky App Store fees
From giant games to monetisation models… PocketGamer.biz news editor Aaron Astle picks his favourite stories from throughout 2023
Best Of 2023
Paige Cook's top stories of 2023: Games industry layoffs, Microsoft's Activision acquisition, and Sega's big Rovio deal
PocketGamer.biz deputy editor Paige Cook picks her favourite stories from throughout 2023
Best Of 2023
Daniel Griffiths' top stories of 2023: AI, Unity's runtime fee farrago, and crunch time for ByteDance
From A.I. to Zelnick… PocketGamer.biz editor Daniel Griffiths picks his favourite stories from throughout 2023
Industry Trends
Mobile Mavens on the biggest games industry trends of 2023 part two: "The hypercasual boom is slowly fading"
The big names in the industry tell us what they thought the biggest stories of the year were
Podcast
Zynga’s Yaron Leyvand on the secret to making a “forever franchise” | Podcast
In the final podcast of 2024 the PocketGamer.biz podcast team speak to Zynga's Yaron Leyvand about the company's incredible journey - from Farmville to forever franchises
Industry Trends
Mobile Mavens on the biggest games industry trends of 2023: "This has been the single hardest year in games I think I have seen in my career"
The big names in the industry tell us what they thought the biggest stories of the year were
Ad Strategy
Upping your game with integrated ads
AdInMo’s head of supply Lewis Horgan shows how immersive ad placements can take your game to the next level
Women In Games
DoubleDown Interactive’s Faith Price on mobile marketing, privacy issues and learning from tabletop games
As part of its Women In Games series, Liftoff invites Faith Price, Director of Growth Marketing at DoubleDown Interactive to discuss her achievements, challenges and future aspirations
Highs And Lows
Mobile Mavens' highlights and lowlights of 2023 part two: "After a disastrous and turbulent 2022, we successfully reframed our business"
The big names in the industry tell us how a challenging year in the industry went for them and their business
Highs And Lows
Mobile Mavens' highlights and lowlights of 2023: "Snatching victory from the jaws of defeat"
The big names in the industry tell us how a challenging year in the industry went for them and their business.
Live Laugh Love Liveops
How to effectively implement social features into your LiveOps strategy
What social features are trending in the world of LiveOps right now - and how can developers take advantage of them to keep players happy - let GameRefinery be your guide
New Partnerships
Kwalee's John Wright on the strategy and vision behind Fahy Studios partnership
The VP of mobile publishing discussed Fahy Studio's unique qualities that led to the partnership, potential expansion into MENA, and their ambitious plans ahead
Big Indie Pitch Stories
Martine Spaans tells us what it takes to be a Big Indie Pitch judge
Interview: We sit down with the Big Indie Pitch judge Martine Spaans
New Year New Ip
Super Evil Megacorp talk "co-op action" Netflix Rebel Moon game and reveal future plans
Studio head Ian Fielding reflects on Super Evil Megacorp’s 2023 and it’s future ambitions with its upcoming IP
Milestone
Making history and smashing milestones with June's Journey
Wooga’s vice president of games Martin Müller celebrates June's Journey $1billion milestone
Speaker Spotlight
Speaker Spotlight: Nefta CEO Geeshan Willink on how the industry is facing its most challenging era
Pocket Gamer Connects London is coming January 22nd to 23rd. Time to meet some of the leading industry names that will be on stage at the event
Horror Hits
Behind the Scenes: Creating the viral hit Baby in Yellow
Team Terrible’s CEO Greg Lee shares a closer look at the game's development and what they have coming up next
Making Of
Behind the scenes: The making of Zynga Socialpoint's Top Troops
Top Troops game lead Albert Fontova discusses the development of the game and its vital first few months post launch
Bad For Business
“This is a classic example of political point scoring taking precedence over business common sense”
CEO and founder of Matchingham Games Fatih Haltas shares his take on the controversial UK visa rules and how it’s expected to impact the gaming industry
Virtual Events
Building experiences in Roblox: Behind the scenes of virtual influencer Polar’s live event
Game developer Kokku discuss the tech and challenges they faced when delivering their latest Roblox experience event
Dance The Blues
Crunch time for ByteDance's gaming ambitions
Big tech pulls back from gaming again
Big Indie Pitch Stories
Happy Volcano discusses Big Indie pitch success and their continued growth as an indie studio
Interview: We sit down with the Big Indie Pitch winner Happy Volcano
Tales To Tell
"It was surreal to see our little brainchild win a Google Play Award and be nominated for a BAFTA!"
Other Tales Interactive founder Tanja Tankred tells us about the success of Tick Tock: A Tale for Two, being an inclusive studio and what's next