Interview
Zynga’s Mary Plaisted on diversity, equity, and inclusion
We spoke to Zynga’s senior director of diversity, equity and inclusion, talent, and social impact following the Spelman Game Jam
Building An Empire
Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault
Is the developer’s next blockbuster being stymied by Apple’s App Tracking Transparency rules?
Expert Analysis
ironSource's Anna Popereko: Seven ways to increase revenue from merge games
The game design consultant explains how to capitalise on one of mobile gaming's hottest genre trends
Q&a
Maximilian Studios on the success of Frontlines: “You don't need a $3,000 rig or a $500 console, you can boot it up on your mobile device.”
Part one of our exploration of studios building for Roblox and their route to success
Interview
Dream Games CEO Soner Aydemir talks Royal Match and future expansion
We spoke to Aydemir following news that the company is expanding to London
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss loot boxes, mobile moves and giant slaying…
Q&a
Elena Grigoryan on the struggles and success of My.Games
The CSO of My.Games discusses the ongoing changes in the mobile industry and how their company weathered both the pandemic and their departure from Russia
Game Dev Rebellion
Game Dev Rebellion: Jennifer Estaris and Joost Vervoort on activism in games
How can gaming inspire positive change in the world?
Talks
Matej Lancaric on iOS14: “If you’re testing creatives on iOS, just stop”
The Two & a Half-Gamers host discusses why ATT hasn’t killed mobile gaming
Mobile Mena
David Fernandez Remesal of Sandsoft Games: "Why MENA’s gaming growth isn’t just about business"
There's a bigger story at play in the MENA region, changing perceptions, fostering understanding and improving relations all around the world
Trends 2023
Mobile games industry trends for 2023: Publishing predictions: Part two
MobileGroove's Peggy Anne Salz looks at intellectual property and brands, social media, streaming, and esports
Unity Gaming Report
Marc Whitten of Unity: "There are more players… But payers are in decline."
Released today, the 2023 Unity Gaming Report serves up both solutions and challenges for developers both big and small
Roblox Reveals
Stefano Corazza: AI will enable new Roblox users to create much faster
Roblox Studios head Stefano Corazza discusses the future of AI on Roblox
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss loot boxes, mobile moves and giant slaying…
Next-level Inclusivity
Scrapping stereotypes in the metaverse with Dubit's Regine Weiner and Steph Whitley
The face of gaming is changing and if the metaverse really is to take hold we need to work together to make it a great place for everyone
Women In Games
"What we used to think of as a gamer - a bored teenager with a console - is no longer correct" - Liat Barer of Odeeo
We get the real state of play and showcase a world of talent around the changing face of games for International Women's Day
Developer Insights
Why player-driven economies are a powerful tool for developers
Building an economy that keeps players engaged creates long-term fans that will keep coming back so that they can achieve more
Women In Games
"This is not only a viable career path, but one of the most welcoming industries in the world" - Jacki Vause of Dimoso
We get the real state of play and showcase a world of talent around International Women's Day
2023 Predictions
"Apple don't care about games" - Eric Kress takes a bite out of the mobile giant
Is it time to change course away from 'Deep', 'Core' games? Deconstructor of Fun's Kress maps out the road ahead
Women In Games
"Having more women in the gaming industry brings diverse perspectives, experiences, and ideas" - Barbara Lee of Kinetix
We get the real state of play and showcase a world of talent around International Women's Day 2023
2023 Predictions
"We're going to see declines of 5-10% in the mobile games market for two more years", claims Eric Kress
It's grim news from the keynote opener of the Google Istanbul Games Summit
Monetisation Masterclass
Monetisation via in-game ads: why hypercasual studio Balzo works with Growzee
Balzo co-founder Giuseppe Lapenta talks to PocketGamer.biz about the studio's journey in the hypercasual genre and why it works with mobile ad expert Growzee
Q&a
Early Morning Studios' Daniel Lagergren talks new game Vendir: Plague of Lies
Behind the scenes on the inspiration and difficulties the team had in bringing the dungeon-crawler to mobile
Indie View
"Ask for help and advice from industry peers, all the time": Adriaan de Jongh discusses surviving as an indie
Adriaan de Jongh won the big indie pitch for the third time at PGC London 2023 - we discuss what it takes to survive and thrive as an indie developer
Women In Games
"Women bring different leadership styles that benefit everyone, not only other women" - Agnė Vitkutė of G.Round
We get the real state of play and showcase a world of talent around International Women's Day 2023
Women In Games
"Games change people's lives. I've been amazed by their power to make this world a better place" - Iryna Afanasyeva of Sandsoft Games
We get the real state of play and showcase a world of talent around International Women's Day 2023
Women In Games
International Women's Day 2023: Gender inclusivity within gaming and the rise of the female gamer
GameHouse's Emmi Kuusikko takes a gender-focused snapshot of games: Where they are, and where they need to be
Q&a
Tom Van Dam on the success of Marvel Snap and what’s next for Nuverse
The senior director of global business offers his thoughts on the reason for Snap’s success and how they helped
Women In Games
International Women's Day 2023: Lisa Hau, CSO at Bidstack
We get the real state of play and showcase a world of talent for International Women's Day
Women In Games
International Women's Day 2023: Harriet Hughes, CMO at Playstack
We get the real state of play and showcase a world of talent for International Women's Day
Q&a
World of Tanks Blitz’ Roman Kuzmichev on bring bigger and better cosmetics to mobile
The 3D artist from World of Tanks Blitz’ creative team answer our questions on making a mobile port and pleasing players
Women In Games
International Women's Day 2023: Victoria Trofimova, co-founder and CEO of Nordcurrent
We get the real state of play and showcase a world of talent for International Women's Day
Live And Kicking
Is it game over for Live Ops games?
We've seen some huge live games get the plug pulled, but are reports of their demise exaggerated? And what makes a LiveOps game fail? Oscar Clark of Fundamentally Games explains
Podcast
Gaming for good | Podcast
Tiltify's Tom Downie joins the PocketGamer.biz podcast to explore the curiosity of giving and the power of play
Industry Insight
Building on success: How to focus your expertise to create guaranteed hits
We all learn from our mistakes, but do we equally learn from our wins? Azur Games' Milana Gelmanova explains how they only go from strength to strength
Interview
"Web3 is a solution in search of a problem." FunCraft’s CEO steps back from blockchain
After considering web3 and blockchain, FunCraft's Michael Martinez decided that the future lies elsewhere
Industry Insight
Seven ways mobile games can make the most of direct–to-consumer strategies
Xsolla's Chris Hewish explains how mobile studios can make the most of the direct-to-consumer strategies used by major publishers
Insights
Flexion's Jens Lauritzson on why you should consider alternative app stores
Alternative app store publishing has been a winning model for companies such as Flexion and their partners
Level Up
Using artificial intelligence to create video games
ElectricNoir's Nihal Tharoor explains how they've been using artificial intelligence to help create interactive drama games for mobile
Trends 2023
Mobile games industry trends for 2023: Publishing predictions: Part one
MobileGroove's Peggy Anne Salz looks at AAA growth, multiplatform releases and a shift away from hypercasual
Interview
PLAYSTUDIOS' Mickey Sonnino talks diversified portfolio and the magic of loyalty programs
PLAYSTUDIOS’ new COO gave us an insight into their take on rewarded play and pushing beyond casino games
Advertising
Alex Nunez talks intrinsic advertising and what's next for Bidstack Sports
We put our questions on the latest innovations in ads to Bidstack Sport's SVP
Marketing And Retargeting
The future of app retargeting with Google’s Privacy Sandbox
Adikteev and Google explore the capabilities of Google’s new Privacy Sandbox and the opportunities it will create for app marketing
Four Force Multipliers
Four key tactics for giving your ad campaigns a force multiplier
Neasa Bannon, Industry Manager with Facebook Gaming, explains how to maximise your performance in a privacy-first advertising landscape
Predictions
Five mobile esports predictions for 2023 from ESL FACEIT's Kevin Rosenblatt
The SVP of Game Ecosystems for EFG gives his thoughts on where mobile esports will go in 2023
Interview
Why mobile games need a diverse monetisation strategy
Mintegral GM Hector Almedia shares how to survive in an increasingly competitive market
Myths & Truths
Five ads networks myths debunked
AdQuantum's Andrey Kalita explains advertising networks and the potential benefits and revenue you may be missing out on
Creative Masterclass
The ultimate cheat sheet for successful creatives - genre by genre
Let the CrazyLabs experts teach you the secrets of success when it comes to creating the best hypercasual advertising creative
Open Doors
Why casual gamers are crucial to the adoption of web3 gaming
Immutable's Justin Hulog explains
Intrinsic In Game Ads
A recipe for success: bringing intrinsic in-game ads to Cooking Diary
As game developers continue to explore ways to monetise their titles, intrinsic in-game advertising has emerged as a popular solution that isn’t going anywhere.