Games And Campaigns
“We mobilised 40,000 men and women who are ready to stand up for gender equality” – the WeRise game and UN Women
An interview with Laith Abu Taleb about gamification and equality in the MENA region
Analysis
Game Analysis: Dragon Trail: Hunter World
What makes this classic MMORPG tick? The experts at AppQuantum take it apart
2023 Predictions
Industry experts pick their 2023 trends
Experts from AppLovin, Digital Turbine and ironSource give their thoughts and predictions for 2023
We Want Eu
Levelling up: decoding the future of mobile gaming across Europe
What does 2023 hold for the mobile games market? SHAREit's Arunabh Madhur considers the ongoing evolution of the European audience - and the opportunities opening up
Opinion
From mobile screens to the big screen: the untapped potential of adapting mobile games
The video game curse may finally have been broken, but mobile gaming is at risk of being left behind
Esports
Challengermode’s Phil Hubner talks about breaking down the barrier of casual multiplayer and grassroots eSports
We get the chance to put forward a number of questions to Challengermode’s Phil Hubner about how the company aims to make eSports more accessible
Digital Assets
Digital asset trading: The untapped multi-billion market within videogames
Digital assets within games represent a huge business opportunity. But how do we win over gamers who are apprehensive about the blockchain. Here's how
Esports
eSports sponsorships are falling, but mobile could weather the storm
Unlike other sponsors, who struggle to understand the audience that consumes eSports, mobile sponsorships are in a unique position to expand
Do More With Data
A deep dive into CrazyLabs transparency
CrazyLabs explains how developers and publishers can use data to inform and optimise every stage of hypercasual game design, development and live operations.
Opinion
Sequels Vs Updates: Start again? Or stick with what works?
When should developers create sequels for their games, and when is it smarter to stay put?
Opinion
Storytelling in free-to-play games: The good and the bad
While games draw acclaim for their storylines, downplaying the importance of narrative can make games more accessible
Openly Optimistic
Why mobile developers should be optimistic about 2023
In spite of 2022’s mobile revenue dip, 2023 is on the up. Kim Soares highlights the industry’s continued upward trajectory when omitting pandemic blip
About Ua
Matej Lancaric shares his tough love UA strategies, ATT response and more
Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift
Stocks
Apple’s market value dropped below $2tn over Christmas. What’s gone wrong?
Apple’s stock price has taken a battering and the previously untouchable giant of smartphones has an uncertain 2023 ahead
Winning At Esports
What do mobile eSports games need to do to win?
eSports are on the rise and with mobile gaming taking the lead they're certain to take over there too. But what does a mobile eSports games need to succeed?
Future Gazing
The ubiquity of mobile gaming: why more platforms are getting on board
As the global games market grows, what are the trends that are shaping the future? AudioMob peers into the crystal ball and highlights the opportunities for developers
Women In Games
Harriet Hughes, the CMO of Playstack, on the appeal of the games industry and what makes it unique
"This industry never fails to inspire and influence me"
Women In Games
Linda Rendel of Massive Miniteam on why she thinks the industry is changing for the better
"People demand better working conditions and say no to crunch."
Women In Games
Ana Bogacheva of Xsolla on being taken seriously as a female in the games industry
The Business Development Manager says that " it was an even more significant challenge to convince myself I was as professional as my male colleagues."
2022 Highlights
Mobile Mavens: The 2022 Wrap!
Our posse of industry experts tell us their highlights of 2022
Women In Games
Carla Arnal of Taproom on the importance of professional communities to women in gaming
The UX/UI Designer says that she has been lucky in her own experiences of the industry
Women In Games
Dubit's Stephanie Whitley "There’s a lack of representation in leadership roles among women"
The Chief of Staff at Dubit talks about knowing your own worth and trusting your instincts
Guest Post
Will UA creatives kill in-game monetisation and revenue?
It’s all too easy to push too hard with your ads strategy, but getting the best results is all about striking the right balance
Women In Games
Leanne Loombe, VP of External games at Netflix, talks authenticity, inspiration, and cats
"You can not innovate without creativity, you cannot create diverse games and serve diverse players without a diverse team"
Women In Games
Barbara Lee of Kinetix discusses the issue of empowering girls in tech and the need for female leaders
The Head of Engineering at Kinetix is passionate about web3 and virtual worlds
Easing Audio Ad Access
Potential problems with audio ads - and how Audiomob’s mobile gaming plugin helps circumvent them
Find out how Audiomob is helping to make in-game audio ads a more mainstream opportunity for all developers
Mystical Mashup
Mystical Mixing: A Game-Changing, New Subgenre Combining Simulation & Idle
How can developers blend different genres and create something compelling and new? CrazyLabs and Cameo outline their approach to building a new cross-genre hit
Legislation
Video game legislation isn’t child’s play
Legislation around loot boxes and video game addiction all broadly target younger people, but consideration needs to be given to the much larger, older audience too
Women In Games
Patty Toledo on being female and unconventional in the games industry
The MD of 4Players.io talks to us about the appeal of interactivity and community in gaming
Women In Games
Lisa Hau, CSO of Bidstack "Gaming fosters creativity, connectivity, collaboration and communities"
As part of our celebration of Women in Games, Lisa Hau gives her thoughts on the perception of females in the industry
Women In Games
Iryna Afanasyeva of Sandsoft talks about how games can inspire people of all backgrounds to dream big
"Games wield real power...We can direct this power to make this world a better place"
Hypercasual Hits Becoming Harder
Hypercasual is becoming harder says Sunday MD
Sunday’s Managing Director, Christoph Sachsenhausen refects on the challenges of the hypercasual market - and how the company plans to stay on the cutting edge
Women In Games
Vickie Chen discusses the growing presence of women in mobile gaming
From gamer to CEO: Vickie Chen discusses her history in the industry, and how it's developed.
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The PocketGamer.biz team reflect on a week of Apple bashing and award giving
Women In Games
Darya Steel on the journey from playing games to working with them
Gameram's Chief Community Manager Darya Steel discusses the evolution of the games industry
Insights
Nware talk cloud gaming, mobile and more
Madrid-based Nware is one of many cloud gaming companies throwing their hat into the ring, we spoke to them about their views on the industry and where they’re going
Artificial Intelligence
AI promises to make your game for you. But there’s a catch.
Procedural generation is nothing new in games, but can 'Generational AI' actually make a difference?
Alternative App Stores
"It's essential to the flourishing of digital culture." Adrian Hon on the importance of alternative app stores
With Apple opening up to alternative storefronts the Six to Start CEO discussed the benefits of widening sales opportunities
Open For All
Why diversity in game development matters - and can produce better game
How Berlin’s Wooga became a role model for diversity in both games and workplace
Commentary
"The FTC is facing an uphill battle." Lifestreet CEO Levi Matkins talks Activision-Blizzard lawsuit
With the FTC attempting to block the Activision-Blizzard acquisition deal with a lawsuit, our experts ponder what could happen next
Alternative App Stores
Apple prepares to allow alternative app stores in the EU
Hell freezes over as third-party app store move brings Apple into compliance with the Digital Markets Act
Future Thoughts
Maciej Zużałek on the past, present and future of Ten Square Games
We speak to CEO of Ten Square Games Maciej Zużałek about the future of the studio and how it got where it is now
Women In Games
Machine Learning Expert Carly Taylor - big gaming companies are putting their money behind DE&I initiatives
Carly who works on Machine Learning for Call of Duty says "Value is being placed on diverse perspectives and I think our games are better for it."
Artificial Intelligence
Making mobile game ads using AI. It’s possible, but is it useful?
Alongside discussion about the feasibility of using AI to create game assets, could (and should) you use AI to create advertising for mobile games too?
Hypercasual How To
How To Come Up With a Hit Game Idea for 2023
CrazyLabs offers insight into game ideation and inspiration for developers looking for their own hypercasual hit
Women In Games
We talk to Women in Games CEO, Marie Claire Isaaman about the barriers women are still facing
"We need to attract more women and girls into a career in games – and then support them through their journey"
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The PocketGamer.biz team reflect on a week of big business and back-slapping
Development
Could, and should, mobile devs use AI for asset creation?
AI art has become a hotly debated tool in the creative industry, a fact that’s unlikely to die down anytime soon, but could, and should mobile devs use it?
Guest Post
Why Game Developers Need To Maintain Financial, Strategic, and Creative Control
Sanlo co-founder and CEO Olya Caliujnaia on the importance of maintaining a level of independence when looking to scale
Women In Games
Vanesa Tate, Head of Audio at King, talks to us about the transition from movies to games
Having recently helped to makeover the sound for Candy Crush, Tate gives her insights on being a female in the industry and why games are more inclusive than films