Awards
Awards are great… but they aren’t worth fighting over
As Genshin Impact and Sonic are pitted against one another in the Player's Choice vote, we have to ask, is it worth fighting over an award?
Women In Games
Marika Appel has been at Supercell for over ten years, and is still as passionate as ever
The Clash of Clans Community Manager talks to us about the importance of Clash Fest, inclusivity in games and... Angry Birds
Insights
The future of the African mobile gaming market with Waheed Adam
Africa is one of the ones-to-watch when it comes to emerging gaming markets. Waheed Adam of iTouch offers us his insights into mobile movements in Africa
Match Madness
Genre mashing and meta morphing: How Match 3 and casual games are evolving
UXReviewer founder Om Tandon breaks down what makes Match 3 games so popular and how they may have even greater scaling potential
Pgc Jordan
The art of adaptation. Game localisation gets taken to the next level at Babil Games
Diala Deeb of Babil Games talks to us about fine-tuning games to better become the perfect fit for new audiences and cultures
Women In Games
Sophie Brugmann: having diverse leadership teams can lead to incredible symbiosis at the top
The Head of Operations for Lessmore and editor Womenize! thinks we need more open communication in the workplace
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The PocketGamer.biz team reflect on a week of hot new games, success stories and legal worries…
Guest Post
Dispelling Myths about Indie Game Accelerators
GTR’s Pontus Mahler on how accelerator programs can help indie developers scale
Interview
Live Tech CEO Samuel Worsley on ITV's KnockOut Live World Cup and the future of the second screen
"We love bringing fun, inclusive and thrilling live tournaments to the nation and it’s great to see players enjoying and winning too!"
2023 In Marketing
Representation, Privacy, and AR: What will marketing look like in 2023?
Google has unveiled its predictions for the top digital marketing trends of 2023
Guest Post
The end of the IDFA: Then and Now
LifeStreet CEO Levi Matkins on how advertisers and developers can navigate the changing mobile space
Women In Games
Maria Wagner on how the gaming industry can lead the change for sustainability
General Manager of GamesForest.Club talks to us about climate change, and her childhood in Kazakhstan
Mtg Game Maker's Day
In Depth With MTG's Flow Platform And Behind-The-Scenes With Its CEOs
MTG’s Game Makers Day brought out some interesting and insightful comments into how their ‘Game Village’ concept works across their studios
Mtg Game Makers Day
Hutch CEO Shaun Rutland on making games that attract players
Rutland took to the stage at Modern Times Group's game makers day
End Of An Era
How Apple’s ATT could end the current free-to-play gaming era
Privacy changes continue to have significant consequences for many devs
Interview
"Not measuring up in long term engagement": Space Ape's Simon Hade on Boom Beach: Frontlines shutdown
We spoke to Space Ape's co-founder on the decision to shutter the game, the company's plans for the future and what lessons the team have learned
Region Insight
Capital, knowledge, originality: Samer Abbas on how the MENA market will grow
“If I say ‘an Arabic game’ now, what does that mean? Maybe in five to seven years, we will have an answer to this question.”
Week In Views
Week in Views - What caught our editorial eyes in the last seven days
The PocketGamer.biz team give their take on what happens when a game dies and why the UK is so behind on games funding?
A New Record For The Franchise
What makes Pokémon such a monster game?
Ten million sales of Pokémon Scarlet and Violet show that colourful characters and deep gameplay help a franchise thrive
Slow And Steady Wins The Race?
Mobile to surge ahead as the console next gens are at least six years away
Mobile may not match them for sheer horsepower but the level of funding and work required to create a console means that the heavyweights will be playing catch up for years to come
Preservation
Opinion: Game Preservation isn’t just about disks and cartridges, but mobile games too
Physical, and digital, game preservation has become a contentious topic for players, developers and publishers alike, but it’s not just console and PC we should worry about
Interview
Flexion CEO Jens Lauritzson on the secrets behind his company's success
Following the sixth consecutive record-breaking quarter, Flexion's CEO discusses the company's success and its future plans
Opinion
Screams on screens: The unrealised potential of horror in mobile gaming
Mobile gaming lags behind other platforms in terms of horror, but the potential for unique experiences is there
Interview
Jacob Colvin on successfully combining content creation with a passion for marine conservation
Marine biologist and gamer Colvin has used his academic background to collaborate with Roblox
Guest Post
Where have all the mobile indie games gone?
Oscar Clark discusses the reasons behind an apparently declining number of indie mobile games being produced recently
Online Harms
Opinion: Riot Games and Ubisoft can’t self-police online harm
Trying to show they care about online harm is good, but the fact is that the problem can’t be solved with AI
Opinion
You think you’re better than me? The advertising potential of failure
Why are ads where the player fails so uniquely effective?
Feature
Week in Views - What caught our editorial eyes in the last seven days
The PocketGamer.biz team give their take on toxicity, acquisitions and the four day work week
Interview
Dr Jaime Gonzalo of Huawei on the important role of alternative storefronts for mobile gaming
Dr Jaime Gonzalo is the VP of Huawei Consumer Mobile Services in Europe, he talks to us about the challenges facing the industry and the future of mobile
Pitching Advice
Advice for developers preparing to pitch - what you should, and definitely shouldn't do
Garrity of Secret Mode and Yves le Yaouanq of Focus Entertainment give their tip and tricks for putting your game in front of a publisher
Opinion
Queer representation in mobile gaming: Why so few developers are tasting the rainbow
The queer community is being represented in gaming like never before, mobile platforms are lagging behind
Lapland Gaming Hub
Northern Sweden is aiming to become a ‘more interesting society’ by making itself a hub for the gaming industry
At the Global Top Round conference in Lulea, Swedish Lapland, Arctic Games set out its stall to attract talent to the area
Hard Core Know The Score
64% of hardcore and mid-core paying users generate 97% of revenue-Are you leveraging your gaming app audience?
Adikteev offers key advice on how to make the most of mid-core and hardcore gaming app marketing
Streaming Singularity
Netflix, Apple, Microsoft and now Samsung are all backing streaming, the inevitable future of gaming
As multi-use mediums such as TVs and mobile phones include more subscription services, what does this mean for consoles?
Guest Post
Is Marvel Snap’s Laid Back Monetisation Working?
Ethan Levy gives us his analysis of the blockbuster battle game
Interview
SciPlay Finland general manager Antti Kananen on Finland’s place in the mobile gaming sector
“The industry in Finland has flourished through having the right ingredients and resources in place.”
Guest Post
Toxicity in games: How to build a safe and supportive community for players
Chief Community Manager for Gameram, Darya Steel shares her insights on tackling toxic player behaviour
Making It In Ar Mobile
Pokémon Go to Minecraft Earth: the successes and failures of AR mobile games
Can anyone compete with Pokémon Go’s success in the AR genre?
Holiday Sales
Pangle produces a roadmap to help mobile game makers increase revenue during the holiday season
Pangle identifies how, and when, developers can capitalise on peak periods worldwide
Opinion
Opinion: Events like The Game Awards don't give mobile games enough representation
There is a conspicuous absence of mobile titles at arguably the biggest awards show of the year for gaming
Interview
Tjodolf Sommestad, President of King talks about the importance of teamwork to Candy Crush's huge success
"It is critical to create that culture which is creative, where we continue to be curious"
Interview
Todd Green, GM of Candy Crush at King, on the importance of player feedback to the game's decade long success
"We’ll have no shortage of good ideas from inside the team but also outside the team from millions of players."
Seventh Day Advocate
Why day seven may be too late to retarget mobile gamers
User acquisition and retention are skills that every game creator needs to know. Remerge's Director of Account Management provides insight into the crucial first few days
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The PocketGamer.biz team reflect on a week of staggering statistics and feisty financials
Interview
Frank Keienburg, Brawl Stars Game Lead, on Supercellian culture and what other platforms can learn from mobile
We interviewed Frank Keienburg at the impressive Supercell HQ in Helsinki when we visited for the Clash Fest finals in September
Personal Experiences
The Big Move: How Azur Games took their business out of Russia
Azur Games write about how their move from Russia came to pass, from Abandoned homes, week-long car trips, and plane tickets to random countries
Interview
Gayming Magazine founder Robin Gray on the importance of a diverse workforce
Representation has come a long way, but there’s still plenty of room to improve
Speaker Spotlight
David Fernández, CEO of Sandsoft, on the importance of Blockchain to the future of games
Fernandez gives his thoughts on the state of the gaming industry ahead of speaking at Pocket Gamer Connects in Jordan this week
Interview
Gayming Magazine founder Robin Gray on the Gayming Awards and LGBTQ+ representation in games
We spoke to Gray about his work in the industry and the importance of authenticity
Interview
Round Ventures Founding Partner Rick Nahm says it's "It’s no surprise" investors are paying attention to the Mobile Games Industry
We interview Round Ventures founding partner Rick Nahm to get an insight into the attitude and predictions of investors into the mobile gaming space.