December 14, 2022

Commentary

"The FTC is facing an uphill battle." Lifestreet CEO Levi Matkins talks Activision-Blizzard lawsuit

With the FTC attempting to block the Activision-Blizzard acquisition deal with a lawsuit, our experts ponder what could happen next

December 14, 2022

Alternative App Stores

Apple prepares to allow alternative app stores in the EU

Hell freezes over as third-party app store move brings Apple into compliance with the Digital Markets Act

December 13, 2022

Future Thoughts

Maciej Zużałek on the past, present and future of Ten Square Games

We speak to CEO of Ten Square Games Maciej Zużałek about the future of the studio and how it got where it is now

December 13, 2022

Women In Games

Machine Learning Expert Carly Taylor - big gaming companies are putting their money behind DE&I initiatives

Carly who works on Machine Learning for Call of Duty says "Value is being placed on diverse perspectives and I think our games are better for it."

December 12, 2022

Artificial Intelligence

Making mobile game ads using AI. It’s possible, but is it useful?

Alongside discussion about the feasibility of using AI to create game assets, could (and should) you use AI to create advertising for mobile games too?

December 12, 2022

Hypercasual How To

How To Come Up With a Hit Game Idea for 2023

CrazyLabs offers insight into game ideation and inspiration for developers looking for their own hypercasual hit

December 12, 2022

Women In Games

We talk to Women in Games CEO, Marie Claire Isaaman about the barriers women are still facing

"We need to attract more women and girls into a career in games – and then support them through their journey"

December 9, 2022

Views Week

Week in Views - What caught our editorial eyes in the last seven days

The PocketGamer.biz team reflect on a week of big business and back-slapping

December 9, 2022

Development

Could, and should, mobile devs use AI for asset creation?

AI art has become a hotly debated tool in the creative industry, a fact that’s unlikely to die down anytime soon, but could, and should mobile devs use it?

December 9, 2022

Guest Post

Why Game Developers Need To Maintain Financial, Strategic, and Creative Control

Sanlo co-founder and CEO Olya Caliujnaia on the importance of maintaining a level of independence when looking to scale

December 9, 2022

Women In Games

Vanesa Tate, Head of Audio at King, talks to us about the transition from movies to games

Having recently helped to makeover the sound for Candy Crush, Tate gives her insights on being a female in the industry and why games are more inclusive than films

December 8, 2022

Awards

Awards are great… but they aren’t worth fighting over

As Genshin Impact and Sonic are pitted against one another in the Player's Choice vote, we have to ask, is it worth fighting over an award?

December 7, 2022

Women In Games

Marika Appel has been at Supercell for over ten years, and is still as passionate as ever

The Clash of Clans Community Manager talks to us about the importance of Clash Fest, inclusivity in games and... Angry Birds

December 6, 2022

Insights

The future of the African mobile gaming market with Waheed Adam

Africa is one of the ones-to-watch when it comes to emerging gaming markets. Waheed Adam of iTouch offers us his insights into mobile movements in Africa

December 5, 2022

Match Madness

Genre mashing and meta morphing: How Match 3 and casual games are evolving

UXReviewer founder Om Tandon breaks down what makes Match 3 games so popular and how they may have even greater scaling potential

December 5, 2022

Pgc Jordan

The art of adaptation. Game localisation gets taken to the next level at Babil Games

Diala Deeb of Babil Games talks to us about fine-tuning games to better become the perfect fit for new audiences and cultures

December 5, 2022

Women In Games

Sophie Brugmann: having diverse leadership teams can lead to incredible symbiosis at the top

The Head of Operations for Lessmore and editor Womenize! thinks we need more open communication in the workplace

December 2, 2022

Views Week

Week in Views - What caught our editorial eyes in the last seven days

The PocketGamer.biz team reflect on a week of hot new games, success stories and legal worries…

December 2, 2022

Guest Post

Dispelling Myths about Indie Game Accelerators

GTR’s Pontus Mahler on how accelerator programs can help indie developers scale

December 2, 2022

Interview

Live Tech CEO Samuel Worsley on ITV's KnockOut Live World Cup and the future of the second screen

"We love bringing fun, inclusive and thrilling live tournaments to the nation and it’s great to see players enjoying and winning too!"

December 1, 2022

2023 In Marketing

Representation, Privacy, and AR: What will marketing look like in 2023?

Google has unveiled its predictions for the top digital marketing trends of 2023

December 1, 2022

Guest Post

The end of the IDFA: Then and Now

LifeStreet CEO Levi Matkins on how advertisers and developers can navigate the changing mobile space

December 1, 2022

Women In Games

Maria Wagner on how the gaming industry can lead the change for sustainability

General Manager of GamesForest.Club talks to us about climate change, and her childhood in Kazakhstan

November 30, 2022

Mtg Game Maker's Day

In Depth With MTG's Flow Platform And Behind-The-Scenes With Its CEOs

MTG’s Game Makers Day brought out some interesting and insightful comments into how their ‘Game Village’ concept works across their studios

November 30, 2022

Mtg Game Makers Day

Hutch CEO Shaun Rutland on making games that attract players

Rutland took to the stage at Modern Times Group's game makers day

November 30, 2022

End Of An Era

How Apple’s ATT could end the current free-to-play gaming era

Privacy changes continue to have significant consequences for many devs

November 30, 2022

Interview

"Not measuring up in long term engagement": Space Ape's Simon Hade on Boom Beach: Frontlines shutdown

We spoke to Space Ape's co-founder on the decision to shutter the game, the company's plans for the future and what lessons the team have learned

November 29, 2022

Region Insight

Capital, knowledge, originality: Samer Abbas on how the MENA market will grow

“If I say ‘an Arabic game’ now, what does that mean? Maybe in five to seven years, we will have an answer to this question.”

November 25, 2022

Week In Views

Week in Views - What caught our editorial eyes in the last seven days

The PocketGamer.biz team give their take on what happens when a game dies and why the UK is so behind on games funding?

November 25, 2022

A New Record For The Franchise

What makes Pokémon such a monster game?

Ten million sales of Pokémon Scarlet and Violet show that colourful characters and deep gameplay help a franchise thrive

November 24, 2022

Slow And Steady Wins The Race?

Mobile to surge ahead as the console next gens are at least six years away

Mobile may not match them for sheer horsepower but the level of funding and work required to create a console means that the heavyweights will be playing catch up for years to come

November 22, 2022

Preservation

Opinion: Game Preservation isn’t just about disks and cartridges, but mobile games too

Physical, and digital, game preservation has become a contentious topic for players, developers and publishers alike, but it’s not just console and PC we should worry about

November 22, 2022

Interview

Flexion CEO Jens Lauritzson on the secrets behind his company's success

Following the sixth consecutive record-breaking quarter, Flexion's CEO discusses the company's success and its future plans

November 22, 2022

Opinion

Screams on screens: The unrealised potential of horror in mobile gaming

Mobile gaming lags behind other platforms in terms of horror, but the potential for unique experiences is there

November 22, 2022

Interview

Jacob Colvin on successfully combining content creation with a passion for marine conservation

Marine biologist and gamer Colvin has used his academic background to collaborate with Roblox

November 22, 2022

Guest Post

Where have all the mobile indie games gone?

Oscar Clark discusses the reasons behind an apparently declining number of indie mobile games being produced recently

November 21, 2022

Online Harms

Opinion: Riot Games and Ubisoft can’t self-police online harm

Trying to show they care about online harm is good, but the fact is that the problem can’t be solved with AI

November 21, 2022

Opinion

You think you’re better than me? The advertising potential of failure

Why are ads where the player fails so uniquely effective?

November 18, 2022

Feature

Week in Views - What caught our editorial eyes in the last seven days

The PocketGamer.biz team give their take on toxicity, acquisitions and the four day work week

November 18, 2022

Interview

Dr Jaime Gonzalo of Huawei on the important role of alternative storefronts for mobile gaming

Dr Jaime Gonzalo is the VP of Huawei Consumer Mobile Services in Europe, he talks to us about the challenges facing the industry and the future of mobile

November 18, 2022

Pitching Advice

Advice for developers preparing to pitch - what you should, and definitely shouldn't do

Garrity of Secret Mode and Yves le Yaouanq of Focus Entertainment give their tip and tricks for putting your game in front of a publisher

November 18, 2022

Opinion

Queer representation in mobile gaming: Why so few developers are tasting the rainbow

The queer community is being represented in gaming like never before, mobile platforms are lagging behind

November 17, 2022

Lapland Gaming Hub

Northern Sweden is aiming to become a ‘more interesting society’ by making itself a hub for the gaming industry

At the Global Top Round conference in Lulea, Swedish Lapland, Arctic Games set out its stall to attract talent to the area

November 17, 2022

Hard Core Know The Score

64% of hardcore and mid-core paying users generate 97% of revenue-Are you leveraging your gaming app audience?

Adikteev offers key advice on how to make the most of mid-core and hardcore gaming app marketing

November 17, 2022

Streaming Singularity

Netflix, Apple, Microsoft and now Samsung are all backing streaming, the inevitable future of gaming

As multi-use mediums such as TVs and mobile phones include more subscription services, what does this mean for consoles?

November 17, 2022

Guest Post

Is Marvel Snap’s Laid Back Monetisation Working?

Ethan Levy gives us his analysis of the blockbuster battle game

November 17, 2022

Interview

SciPlay Finland general manager Antti Kananen on Finland’s place in the mobile gaming sector

“The industry in Finland has flourished through having the right ingredients and resources in place.”

November 17, 2022

Guest Post

Toxicity in games: How to build a safe and supportive community for players

Chief Community Manager for Gameram, Darya Steel shares her insights on tackling toxic player behaviour

November 16, 2022

Making It In Ar Mobile

Pokémon Go to Minecraft Earth: the successes and failures of AR mobile games

Can anyone compete with Pokémon Go’s success in the AR genre?

November 16, 2022

Holiday Sales

Pangle produces a roadmap to help mobile game makers increase revenue during the holiday season

Pangle identifies how, and when, developers can capitalise on peak periods worldwide