Interview
Niantic’s director of production on the AR leader’s history and development
Kellee Santiago discusses the company’s mission to help players explore the world together
Views Week
Week in Views - What caught our editorial eyes in the last seven days
This week we consider football, Japan, and whether we are living in (Back to) the Future
Opinion
33% of puzzle gamers view ads positively but 43% will quit if they’re too prevalent: how can game makers hit the sweet spot?
Advertising offers both boons and risks to game makers
Interview
Miniclip CEO Saad Choudri discusses the history and future of one of the biggest names in mobile gaming
“I think it will be more challenging to penetrate the top positions which will be dominated by a handful of large studios."
Rollout
Google Play on PC indicates move into an all in one screen model for mobile games
Google Play on PC has expanded further, to countries like the United States and Mexico, with positive feedback from players. So why would someone want to put mobile games on PC?
An Ever-changing Industry
Victoria Trofimova: "The years of rapid growth in the mobile gaming industry are over"
Family-owned games developer Nordcurrent celebrates its 20th anniversary
Interview
Danny Armstrong of PlaySide on the key aspects of working with established IPs
GM of Australian PlaySide Studios: "we are not scared of taking calculated risks"
Guest Post
LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world
Working with a specialised DSP is more important than ever for companies looking to scale
Interview
Barclays and Ukie on how their Mobile Games Growth Program will provide a boost to the industry
Daniel Wood of Ukie and David Gowans of Barclays discuss the support available through their investment program
Mobile Mavens
Stadia may be gone, but will the entire cloud gaming sector go with it?
Industry experts react to the closure of Google Stadia
Interview
Saudi Arabia aims to be a world hub for esports and to grow its own booming gaming industry
Gaming in Saudi has been given a massive boost from government initiatives across all areas from esports to game development in an effort to keep revenue inside the Kingdom
Guest Post
AdLiven co-founder, Kai Yu, on AdLiven Insights – a new tool for a post IDFA world
How should developers approach user acquisition in an ever-changing landscape?
Indie View
"We are super-fast and iterate quickly": Lessmore talks pitching, development and Eatventure
PocketGamer.biz talks to Sophie Brügmann about The Big Indie Pitch and Eatventure
Lag Kills
44 per cent of gamers respond to latency by quitting their games – what can we do to stop this?
As mobile games become more reliant upon fast reliable connectivity how can smaller developers compete with the industry leaders? Mathieu Duperré, the CEO and Founder of Edgegap explains
Video Interview
"I’m not only an entrepreneur, I’m an activist." Reine Abbas talks games and education in Lebanon
Reine Abbas runs Wixel Studios and the academy SpicaTech. She talks to us about the challenges of teaching game development amid the chaos of life in Lebanon recently.
Pocketgamer.biz Exclusive
Which comes first, monetisation or gameplay? Why not have both?
Bidstack's Antoine Jullemier, VP Of Gaming, explains how in-game advertising could be the best choice for developers and players alike.
Gotta Collect Em All
Collect Em All - From hyper to hybrid-casual hit
Voodoo outlines the company's new focus on hybrid-casual games and explains how it turned a hypercasual prototype into a success
Guest Post
Portfolio diversification and publishing - ZiMAD on the varied paths to success in mobile gaming
Magic Jigsaw Puzzle developer ZiMAD discusses how to assess risk, value a game, and make smart decisions.
Guest Post
Nikita Guk of Hoopsly on team management in a turbulent market
Hoopsly’s CEO discusses methods of reducing unnecessary stress and maintaining an honest work environment
Guest Post
Ivan Karpinsky Greater China CBO at Azur Games on succeeding in the Chinese market
One of the world’s biggest mobile gaming markets poses unique challenges to developers
Guest Post
Amy Huang, CEO of Mattel163 on fostering diversity in mobile esports "Every innovation starts with inclusion."
How casual esports can drive inclusivity in competitive mobile gaming
Return On Ad Spend
The Ad Network Quickly Gaining Speed on the AppsFlyer Performance Index
Mintegral, the ad subsidiary of Mobvista, discusses the challenges - and opportunities - created by the ongoing evolution of the global mobile advertising market
Microsoft X Activision Blizzard
Take-Two CEO positive about Microsoft’s Activision Blizzard Acquisition
Strauss Zelnick believes the deal will enrich the gaming industry
Crowd Control
Mob Control: hybridising a hypercasual hit
Voodoo highlights the company's new 'DNA shift' from hypercasual to hybrid casual, and the impact it's had on the success of Mob Control
Video Interview
“We wanted to change the world with educational games.” Sham and Jana AlBdour on Arabic games and education
The sisters behind Sakura Games reveal what it’s like to start as young app creators in the Arabic-language games industry
Guest Post
Mobile lessons from Africa
Mobile Ecosystem Forum's Waheed Adam on the African mobile landscape
Interview
Bandai Namco Mobile’s CPO on the mobile gaming industry
Massimo Caporale – “I still feel excited by the possibilities that advanced AI could mean in the world of gaming”
Analysis
Baltic mobile studio Estoty reveals it’s working process
We look at the Baltic developer and its approach to the development of mobile games.
The Science Of Stories
GameAnalytics on the importance of Narrative design
Why is gaming unique among art forms?
Guest Post
Methods for Monetising a Mobile Game
Adjust's Alexandre Pham on monetising and guidance for developers
Four Day Work Week
James Levick: "The success of the initiative is dependent on being able to do 100% of the work in 80% of the time"
In this interview we hear more impressions on the four day work week and what changes have taken place because of it.
Explore The Alternative
Huawei explores alternative app store advantages at Pocket Gamer Connects
Huawei at Pocket Gamer Connect: Alternative app stores equal high returns & improved customer retention for games developers
Four Day Work Week
Anna Yukhtenko: "Some tasks that I thought would take me a long time, actually require much less time if approached tactically"
Hutch is one of the many companies for whom the four day work week trial is still ongoing.
Hypercasual Lessons
TapNation's Florian Jauffrineau on hypercasual lessons
Want to see your hypercasual game hit the charts? Here are three lessons that could set your game on the right path
Mena Spotlight
"There is enormous room for the industry to grow in a less saturated market": Joseph Azzam on the Middle East market
The Arabic Games co-founder and Unreal expert talks educational resources and publishing opportunities
Security Detail
“Security is a challenging skillset, and scarce”: Steeve Huin of Denuvo talks mobile and metaverse hacking
We interview the COO of Video Games at Irdeto about the latest battle in the war on piracy, hacking and cheating
Guest Post
Understanding hybrid-casual’s gentle revolution
Tenjin’s Roman Garbar on the future of casual gaming
Guest Post
Mobile game monetisation: the third way
Mike Gadd discusses how mobile extensions can increase revenue while decreasing the frustration of consumers
Interview
Luis de la Camara: “ I wouldn't be surprised if ten years from now the industry is primarily made up of a handful of big companies.”
Rovio’s VP on Marketing discusses monetisation, cloud gaming, and industry trends.
Interview
Jochen Gary: "Playing seamlessly across mobile, desktop, and partly console will be the new normal"
We interview Jochen Gary from Stillfront Group about the mobile games industry
Interview
Dudu Dahan: "Creating a successful game without financial backing is nowadays almost impossible"
We interview Dudu Dahan from Playtika about the changing games industry
Industry Thoughts
Christopher Kassulke "We want to develop great games, we want to tell stories with our games.”
CEO of Handy Games Christopher Kassulke speaks on NFTs and the idea of a metaverse
Mena Spotlight
“Jordan is the access point to 65 million Arabic gamers”: Nour Khrais on the Middle East market
The CEO of Maysalward talks Middle East innovation, technological opportunities, and political stability
Industry Thoughts
Winnie Wen "If you think about how long the industry has been around, I feel like we’re just scratching the surface."
Winnie Wen from Jam City speaks on the games industry and reaching audiences
Interview
Aleksander Larson: A 100 percent player-owned, real-money economy is the way forward for the games industry
We spoke to the Sky Mavis co-founder and COO about the future of monetisation in the game space
Interview
Luis de la Camara: "microtransactions and incentivised ads are going to continue to be the main driver of revenue for mobile games."
We interview Rovio's Luis de la Camara about the mobile games industry
Interview
Chris Petrovic: "The gaming sector has the capability to launch the ‘next great entertainment franchise of the future"
We spoke to the FunPlus CBO about the history of the mobile gaming sector - and it's future
Guest Post
The video hack gaming brands are using to build player loyalty
Gaming recaps give users a sense of achievement and remind them of their love for the game
The Hypercasual Market
The future of the hypercasual games market
The hypercasual market had a boom over the period of the pandemic but saw a drop in numbers in 2022
Interview
Abigail Rindo: Every game is a different problem to solve narratively and creatively
We spoke to King's narrative design director Abigail Rindo about Candy Crush Saga