Guest Post
What is a mobile app Unit Economics and how to calculate it properly?
AdQuantum's Pavel Belov discusses app monetisation and the basics of unit economics
Listen Up
Why Google’s New Ad Policy Proves that Audio Ads are the Future
As regulations tighten and user expectations increase - how can developers ensure the audience engages with ads? Audiomob offers a way forward
Industry Thoughts
Melanie Zimmermann "We invest in research and analytics. We want to know our players"
Melanie Zimmermann and Vinícius Gerez speak on the growing mobile gaming industry touching on UA and the gaming community
Optimise
App Store Optimisation's increasing role in user acquisition
App Store Optimisation Q&A tips from Simon Thillay, Head of ASO for AppTweak
Roguelite
How innovation and iteration has transformed Survivor.io
AppQuantum break down the successes of the game.
Block Breaking Beats
Tackling the technology gap to build web3 mobile games
From its origins as a successful hypercasual games studio to the cutting edge of web3 mobile games, PlayEmber CEO Hugo Furneaux, charts the company's quest to reimagine development
Ads And Application
Anna Badalamenti: 89% of publishers monetise their apps using in-app advertisements"
Liftoff's growth senior manager breaks down the best practices of app monetisation
Guest Post
How to build a winning ad strategy through creative testing
LifeStreet CEO Levi Matkins on how to create the best ads possible
Indie View
Indie development and innovation: meet the team behind DT Space Races
We talk to Kevin Prigent about his recent third-place Big Indie Pitch experience
Guest Post
A complete guide to collaborating with a hypercasual publisher
Daria Udodova on how to find the perfect partner, pitch a game, and reach top charts together
A Downhill Battle
Jay Fernandes: We experimented with a lot of different layouts. I mean a lot. Like even more than you’re thinking.
Plastic Fern Studios' Jay Fernandes on the struggles of adapting The Descenders to mobile
Guest Post
Humiliation in advertising — why it won't be working long term
Claire Rozain on the effects of harmful advertising on user acquisition
Guest Post
How level design saved a game with a 20% R1
Taxi Run developers Azur Games discuss the process they took to increase player retention and profits.
Guest Post
The difference with mobile: How to market and pitch your mobile game to media and influencers
Big Games Machine co-founder James Kaye discusses steps that mobile developers can take to increase their profile
Guest Post
Cruise to the East: How to successfully localize a game into Arabic
Inlingo and Belka Games discuss the unique struggles that come with adapting games for the MENA region
Interview
Aviram Steinhart: We knew that RAID: Shadow Legends was going to be special
We spoke to the Plarium CEO about the success of the company’s flagship title
Interview
Rec Room: It needs to feel to a player like Rec Room was originally designed for whatever platform they’re on
We spoke to the game’s developers to discuss its success and their plans for the future
Battle Of The Brands
The financial sector weighs in on the Unity, AppLovin and ironSource battle
Various bankers and financiers offer their thoughts on the evolving story
Interview
ironSource: It's impossible to predict what will work where
ironSource insiders on advertising, game development, and the success of Garawell Games
Guest Post
Words from a CEO - Well done is better than well said
Jacki Vause on Riccitiello, Leadership, and the battle of the brands
Make Marketing Matter
Big or small - marketing must be part of your plan
Where does marketing sit within game development? Behaviour Interactive's Luc Duchaine argues that it's at the heart of the core team, from the very beginning of production
Their Most Successful Event To Date
Space Ape Games discuss the success of their Eminem crossover event
The event achieved 3.7 million plays and 1.3 million players added Eminem songs to their playlists
Guest Post
Linda Ouyang: Overcoming the challenges facing today’s small, independent mobile game developers
95% of iOS developers generate just 2% of revenue.
Interview
Tilting Point's Samir Agili: The emergence of Web3 games resets the playing field
We spoke to the Tilting Point CEO about Web3, monetisation, and the future of mobile gaming
Ten Years Of Clash Of Clans
Ilkka Paananen: We haven’t seen an opportunity for NFTs to truly, truly make the experience better
The Supercell CEO spoke to Fast Company about development, longevity, and NFT’s
Dragon Quest Builders
Yuki Furukawa discusses the development and success of Dragon Quest Builders' mobile port
We spoke to Furukawa regarding the game's journey from PlayStation to mobile
Choose Your Weapon
Choosing the right online tech for your game
Heroic Labs dives into the capabilities of its unique open-source game technologies Nakama and Satori which are powering games around the world
Indie View
We sit down with Minidragon to discuss its record-breaking Big Indie Pitch success
We talk to Minidragon's Hank Choi about The Big Indie Pitch
Monestisation Routes
Odeeo: Policy changes leads to developers "potentially destroying their primary source of revenue"
Odeeo's CEO Amit Monheit discusses how developers can survive Google's ad policy changes
Feedback Quest
Feedback and creating content tailored to both PC and mobile communities will be key to 505 Games' F2P Future
505 Games' Head of Free to Play Clive Roberts on the D3 Go! acquisition and beyond
Indie View
Dunali Games sit down with us to discuss innovation and survival in indie game development
We talk to Dunali Games' Dipender Kaushik about The Big Indie Pitch
Arcade Power
Apple Arcade allowed Halfbrick to 'put aside the complex business model of F2P' for Jetpack Joyride 2
F2P legend joins subscription service
Expert Opinion
Should Unity join AppLovin, buy IronSource or just stay as they are? The mobile industry weighs in!
The move could supercharge the new company’s earning potential, at the risk of creating a monopoly
Interactive Influencer Insight
Influencer marketing in gaming: How to promote RPGs on Twitch
How can developers and influencers work together to successfully launch a new game? Hypefactory goes behind the headlines...
The Park Is Open
How innovation is transforming Dinosaur Park - Jurassic Tycoon
Appquantum break down the successes of the game.
Ip-power
As tech giants turn to the mobile gaming industry, clever IP usage gains weight as an efficient way to succeed
Appvertiser outline the changing landscape of gaming IPs and brands in the ever expanding mobile market.
Indie View
Interview: Noah Rosenfield discusses solo development and the Big Indie Pitch winning game Addagrams
"Experiences. Go have some. Experiences are out there *points nebulously*, not in here *points to phone screen*"
Intrusive Ads
Exclusive: The games sector responds to Google's Ad policy updates
Here’s what the gaming ads sector thinks about the controversial decision
![How to make a great Free-to-Play game in three steps [UPDATE]](https://media.pocketgamer.biz/images/117750/79268/chase-shi-blizzard_s470.jpg)
Thought Leader
How to make a great Free-to-Play game in three steps [UPDATE]
Director of Product Chase Shi says that 'monetisation is a part of the gameplay'
Getting Into Gameloft
Gameloft’s Geet Chopra: “Becoming a good game designer is an iterative process”
What does a day in the life of a junior game designer at Gameloft Toronto look like? And why choose a career in the mobile games industry?
4dworks
Hutch's four-day working week successes and failures are for the entire industry to see, says Charmaine Clavier-St John
"We’re not naïve in thinking that we’ll be able to snap our fingers and make this work overnight"
Getting Musical
"Players really appreciate having constant access to what they’ve paid for"
Indie dev lowiro's Anton Prydatko discusses development, monetisation models, and weathering changes in the mobile games industry over the last five years
Space Ape X Supercell
What is Space Ape doing with all that Supercell money?
Following Supercell’s $37 million investment, Space Ape Games founder Simon Hade outlines the developer’s scaling plans, including expanding its publishing division with three Beatstar-equivalent titles
Star Stable
How blending AI and human moderation built a safer online community in MMO Star Stable
Utopia Analytics and Star Stable outline the importance of content moderation and the challenges around moderating younger communities, following the 2022 launch of the mobile version of horse-themed MMORPG
Listen Learn Love
PocketGamer.biz Podcast: Squid Games' Jackie Jin on the importance of credibility and culture in a casual games studio
The PocketGamer.biz team talk to Jackie Jin, founder and CEO of Squid Games, about the challenges and opportunities facing small studios in today’s mobile games market
Colour Coded
The importance of primary and secondary design in hypercasual scenes
Ducky's Denis Prokudin walks through a two-step design process for ensuring visual clarity in the fast-paced hypercasual genre
200 Microsoft Points
The Horse Armour conundrum
Fundamentally Games' Glyn Fairweather looks at one of the most infamous examples of early in-game monetisation, Elder Scrolls Oblivion's Horse Armour, understanding value, and how to exchange it with your players
Ua Eye
How accessible, responsible, and inclusive ads are already breaking open your CPI
Rovio’s Claire Rozain looks at the myriad benefits of accessible, progressive mobile games ads in her weekly column, UA Eye
Hot Launch
Joyride Games' Solitaire Blitz is the fastest-growing Web3 mobile game
Publishing platform's debut is #1 app on Flow blockchain
Deal Me In
Drake Star: 2022 games industry deals on track to exceed $150 billion
Drake Star partner Michael Metzger speaks with PocketGamer.biz on the highs and lows of games industry deals in H1 2022, and why IDFA is driving deals in the mobile sector