Q&a
Fingersoft CEO Jaakko Kylmäoja on the future of their hit Hill Climb Racing
Fingersoft focuses on staff well being as they gear up for future releases
If You Build It No More
Lessons to be learned from the telecoms saturation in the late 2000s to counter mobile gaming’s latest market figures
How can game developers deliver growth in a mature market? Product Madness's Matt Labbat offers insight - from the earliest days of the telecoms market
Q&a
MY.GAMES Vladimir Krasilnikov on the challenges of developing a cross-platform smash hit
After a ten year run of success on mobile, it's time for the team to take War Robots to mutliple platforms
Interview
Sybo's game director Eoin O’Doherty talks Subway Surfers on the game's anniversary
We talk Blast, Tag and all things Subway Surfers as the game elebrates it's 11th anniversary
Indie View
"Just make something and put it out there": Kaleidoscope Games discuss getting started in game development
Kaleidoscope Games took second place at our flagship Very Big Indie Pitch in London - we discuss their road to the Big Indie Pitch
Ten Million And Counting
Spinner Merge Live Ops: How Sunday is Driving the Game Straight to Ten Million Downloads!
As Spinner Merge sails past 10 million downloads, the team at Sunday explain how they are balancing and updating the game - and putting player experience first
Interview
From CGI ads to working with some of Hollywood’s biggest stars, what’s next for Merge Mansion?
Metacore’s Sandra Fenyo discusses the company’s smash hit advertising strategy and the likelihood of a Merge Mansion TV series…
Growing Success
How Tactile Games made marketing and diversity core to Lily’s Garden’s $500 million success
Asbjoern Malte Soendergaard discusses their approach to researching new concepts, building a diverse team, and creating an empire from games made for women
Industry Insights
Consensual healing? How user permission became a competitive advantage
With stricter regulations on user privacy in play Usercentrics Valerio Sudrio shares how allowing users to grant consent is good for everyone
Maximising Game Revenue
Maximising game revenue: the role of rewarded surveys and offerwalls in revenue diversification
Diversify your monetisation and maximise your game revenue with expert insight and advice from the team at TapResearch
Q&a
Aonic co-founder Olliver Heins: “We aren't just looking for the next cash-generating game, we aim to create real value."
Aonic recently became shareholders of game studio Milky Tea which is gearing up for big announcements this year
Q&a
Milky Tea CEO Jonathan Holmes gets "supercharged" with Aonic investment
With a new partner and powerful IPs, we get the latest from Milky Tea as they tease big announcements coming this year
Expert Insight
Fundamentally Games’ Oscar Clark: The secrets of successful live ops and monetisation
Author, CEO and games industry insider, Oscar Clark reveals his strategy for making great games that win fans and make money
Licencing
Are China’s game approvals back to “business as usual”?
Rounding up the latest on China's licencing freeze saga
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss the big Rovio buyout, big-ups and back-slapping and Epic moves…
Industry Insight
“Rovio devs must be salivating at the thought of working with these IPs...” The Sega/Rovio deal: The industry speaks
Industry experts give their take on what Sega will do with Rovio and who'll be splashing the cash next
Comment & Opinion
“The shame for Finland is it isn’t Rovio buying Sega…" Six ex-Rovio staff give their take on the big deal
It's the big money buyout that's got everyone in mobile talking. But what do famous 'ex-Rovians' make of it?
Ad Transparency
What transparency means in today’s mobile marketplace
LifeStreet product manager Lily Stoelting on why transparency is key to cost effective mobile advertising
In-depth Analysis
Deconstructing Save the Doge one of the top draw to mesh puzzle games
Azur Games publishing lead, Sergey Martinkevich once again goes under the hood of a popular mobile title to see what makes it tick
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss 2023 bounceback, pop star problems and… Eggy Party?
Q&a
Keywords' Yago Sagrado García on the growing South American games market
Keywords Studios communications manager explains the expanding the market in Brazil and the potential of AI to come
Ip Insights
Hypercasual's reign is ending: Is licensed IP in hybridcasual the path to success?
Rachit Moti CEO of Layer explains how licensed IP can be the perfect partner for the rising hybridcasual model
Interview
AR comes of age: What next for AR and mobile gaming?
We spoke to Holo Interactive founder and CEO Amber Hu about the barriers and benefits of AR gaming
New Ways To Win
Privacy and community: The two-pronged approach to gaming success
AppsFlyer's director of product, Adam Smart takes on Apple and Google’s data privacy changes
Interview
Why Reactional Music is the future of gaming audio
Reactional's president David Knox explains the art of turning game soundtracks into personalised gamer avatars
Mobile Dominance
92% of gamers are exclusively using phones
The world’s biggest gaming platform in numbers
Retain Retarget Reduce Churn
Retain your players with retargeting - a masterclass from Adikteev
Adikteev offers expert insight into the latest techniques to predict churn, retain players and increase revenues
Investment
Ludus Ventures’ İsmet Gökşen talks mobile investment in Türkiye
We get an investors-eye view of the Turkish mobile market
Interview
Dumb Ways to Die’s general managers on what’s next for the brand
We got the chance to speak to two of PlaySide’s GM’s about franchise
Interview
Nexters’ head of marketing Anton Yakovlev on misleading advertising
We spoke to Yakovlev following a recent study the company carried out examining the world of advertising
Week That Was
Week in Views - What caught our eyes in the last seven days
Dragons, gamers and Kpop, oh my.
Equity In Gaming
Zynga India’s Divya Nair on gender equity in the mobile games space
Zynga recently held a tech meet-up for women in the gaming industry
Mena Investment
After securing Scopely for $4.9 billion, what could Saudi games giant Savvy splash its cash on next?
They may have made a sizeable acquisition this week but Savvy Games Group still has money to burn!
Q&a
Odeeo CEO Amit Monheit talks on the mobile games market
Amit Monheit discusses industry challenges and what makes mobile special
Q&a
Charmie Kim talks on joining the game industry and the creation of Beatstar
Rhythm game Beatstar has gone on to be Space Ape’s biggest hit so far being played by over 50 million people
Mobile Optimisation
PUBG Mobile co-developer discusses optimising Unreal for thousands of phone types
Exclusive interview: the challenges of optimizing a game for a wide range of mobile devices
Insights
LifeStreet CEO Levi Matkins on generative AI and its role in mobile advertisement
Generative AI has caused quite the buzz in 2023 but what does it mean and how can it be used
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss cloud gaming, block building and robo writing…
Q&a
Lisa Bridgett on the creation and evolution of DREST
DREST brings fashion to mobile with over 280 fashion and beauty brands involved and a growing player base
Expert Analysis
Achieving the impossible: Croquet founder David A. Smith on breaking the barriers for multiplayer games
Present at the dawn of computing and powering the next-level of network, Croquet aims to make multi-user experiences easier than ever to create and enjoy
State Of Play
Case study: Boosting revenue in Solitaire Grand Harvest
Game mechanics go under the microscope… We go in deep with a case study that boosted its revenue despite key industry challenges
Put Players First
Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games
Anzu co-founder and CEO Itamar Benedy talks to Riot Games co-founder and president of games Marc Merrill about the growing value of in-game advertising to indie and AAA developers alike
User Acquisition Augmented
Start with UA Automation: Scale your mobile apps, while saving time & costs
With the costs and complexities of user acquisition campaigns increasing - how can games companies utilise automation to keep costs down - and stay in control?
Online Scalability
The co-developer of PUBG Mobile unveils new optimisation model for virtual worlds
Exclusive interview with Tencent-owned Lightspeed Studios at GDC about new XPR tech for scaling up games
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss artificial intelligence, gambling and… fishing?
Expert Insight
Spencer Arons of Rodeo Interactive: “I would be lying if I said we could have made our game without extensive knowledge of the platform and engine.”
Rodeo Interactive’s lead programmer talks tech to innovate on Roblox
Q&a
Looty on monetising Roblox: “You need to throw away a lot of what you already know about building games”
Chris Haga, president of Looty Games, the creators of fantasy roguelite game Ruin, explains what makes Roblox a winner
Expert Insight
Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years”
The mobile puzzle maker with over 200m users shares the secrets of effective operating for lasting, long-term success
Interview
Kian Hozouri on ByteBrew’s partnership with Mintegral
We spoke to ByteBrew’s COO and co-founder about the new collaboration and what it means for both companies
Interview
SciPlay CEO Josh Wilson on how SciPlay reached #1 in the social casino charts
SciPlay saw a record breaking 2022, and we spoke to the company’s CEO about the company’s success