July 29, 2022 Getting Into Gameloft Gameloft’s Geet Chopra: “Becoming a good game designer is an iterative process” What does a day in the life of a junior game designer at Gameloft Toronto look like? And why choose a career in the mobile games industry?
July 28, 2022 4dworks Hutch's four-day working week successes and failures are for the entire industry to see, says Charmaine Clavier-St John "We’re not naïve in thinking that we’ll be able to snap our fingers and make this work overnight"
July 28, 2022 Getting Musical "Players really appreciate having constant access to what they’ve paid for" Indie dev lowiro's Anton Prydatko discusses development, monetisation models, and weathering changes in the mobile games industry over the last five years
July 27, 2022 Space Ape X Supercell What is Space Ape doing with all that Supercell money? Following Supercell’s $37 million investment, Space Ape Games founder Simon Hade outlines the developer’s scaling plans, including expanding its publishing division with three Beatstar-equivalent titles
July 26, 2022 Star Stable How blending AI and human moderation built a safer online community in MMO Star Stable Utopia Analytics and Star Stable outline the importance of content moderation and the challenges around moderating younger communities, following the 2022 launch of the mobile version of horse-themed MMORPG
July 25, 2022 Listen Learn Love PocketGamer.biz Podcast: Squid Games' Jackie Jin on the importance of credibility and culture in a casual games studio The PocketGamer.biz team talk to Jackie Jin, founder and CEO of Squid Games, about the challenges and opportunities facing small studios in today’s mobile games market
July 21, 2022 Colour Coded The importance of primary and secondary design in hypercasual scenes Ducky's Denis Prokudin walks through a two-step design process for ensuring visual clarity in the fast-paced hypercasual genre
July 20, 2022 200 Microsoft Points The Horse Armour conundrum Fundamentally Games' Glyn Fairweather looks at one of the most infamous examples of early in-game monetisation, Elder Scrolls Oblivion's Horse Armour, understanding value, and how to exchange it with your players
July 20, 2022 Ua Eye How accessible, responsible, and inclusive ads are already breaking open your CPI Rovio’s Claire Rozain looks at the myriad benefits of accessible, progressive mobile games ads in her weekly column, UA Eye
July 19, 2022 Hot Launch Joyride Games' Solitaire Blitz is the fastest-growing Web3 mobile game Publishing platform's debut is #1 app on Flow blockchain
July 19, 2022 Deal Me In Drake Star: 2022 games industry deals on track to exceed $150 billion Drake Star partner Michael Metzger speaks with PocketGamer.biz on the highs and lows of games industry deals in H1 2022, and why IDFA is driving deals in the mobile sector
July 19, 2022 Salary Transparency InnoGames publishes salary bands for 80% of employees Salary transparency is a matter of fairness, says COO Michael Zillmer
July 14, 2022 Technically Correct Why gaming is increasingly important to tech companies Mintegral's Hector Almeida details the allure that gaming has for tech companies including TikTok and Netflix in the face of economic uncertainty
July 13, 2022 Unity X Ironsource John Riccitiello: devs who shun monetisation are "pure, brilliant" and "fucking idiots" Unity's John Riccitiello and Marc Whitten discuss the merger with ironSource, demystifying monetisation and feedback, and bullishness towards the mobile market
July 13, 2022 Insight Weather the storm: global games market forecast to decline in 2022 Ampere Analysis' Piers Harding-Rolls investigates the anticipated downfall in the global games market: a reversal in fortune after the market’s 26% expansion during the pandemic
July 12, 2022 Game Design Document A Game Design Document can be an invaluable tool for hypercasual studios Hypercasual development, like the games themselves, moves rapidly. Ludo.ai's Tom Pigott outlines how a Game Design Document can support your hypercasual title, no matter the turnover.
July 12, 2022 The Games Of Tomorrow How Hut 8 is powering the blockchain gaming revolution Gaming is on the cusp of exciting change - Hut 8's Josh Rayner explores the growing impact of Web 3.0 technologies on the games of tomorrow.
July 11, 2022 Miniclip Acquires Sybo How will Miniclip's acquisition of SYBO propel the Subway Surfers brand? Miniclip and SYBO CEOs Saad Choudri and Mathias Gredal Nørvig discuss the seismic acquisition, Subway Surfers IP, and why hands-off is the best approach for support
July 7, 2022 Long-life Hypercasual Beating the myth of hypercasual: creating long-term retention and success Garawell Games' Nebih Başaran and Supersonic's Mark Ratchin share their tips on combatting the stereotypes surrounding hypercasual games from their developer and publisher perspectives
July 6, 2022 Demand Side Platform How can advertisers and marketers maintain the gains made during the COVID lockdowns? LifeStreet’s Levi Matkins believes advertisers and marketers can maintain their gains through the tools available in an in-app environment – particularly, the right DSP
July 5, 2022 Studio E Inside Studio E: Zynga's in-house advertising agency Studio E's Gabrielle Heyman and Matt Sharpe speak with PocketGamer.biz on Studio E's decade of playable ads design, and why the format is gaining popularity
July 1, 2022 Into The Breach Subset Games' Matthew Davis on bringing Into the Breach to mobile, and why Netflix was the right distributor "The mobile market is in a weird place for 'premium' titles"
June 30, 2022 The Write Stuff Burnout: Six tips to keep you and your game story fresh over the long haul How can writers and narrative designers maintain quality and engagement in games over the long term? Brunette's Dexter Woltman investigates...
June 30, 2022 Classically New Moon Tavern Games founded by Star Wars: Galaxy of Heroes and Words With Friends creative leads Marta Velasco and Justin Jones speak to PocketGamer.biz on Moon Tavern Games' desire to create nostalgic RPG experiences with modern mobile sensibilities
June 29, 2022 Pgc Toronto AppLovin: The games industry still incorrectly believes nobody wants ads Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022
June 29, 2022 Ua Eye The mobile games ads no one wants to see Rovio's Claire Rozain details the egregious missteps made in some mobile games ad, particularly directed towards women and the LGBTQ community
June 29, 2022 Move On To Idfv Next-best-action: 3 best practice tips to level up your portfolio strategy With the traditional UA script becoming increasingly fruitless, wappier's Ted Verani offers his guidance on making next-best-action marketing your portfolio-driven growth strategy
June 28, 2022 Make Hay While The Sun Shines Supercell: looking back on 10 years of Hay Day – part two Our conversation with Hay Day’s Stephan Demirdjian, Camilla Avellar and Sari Latvala continues, as we discuss development through the pandemic, burnout at Supercell, and the years ahead as the team changes
June 28, 2022 Pgc Seattle Freeverse.io: Blockchain must move beyond buzzwords towards fairer, sustainable player asset value Freeverse.io’s Alun Evans wants the middle-ground between play-to-earn advocates and players looking for pure entertainment
June 27, 2022 Indie View Pixel Play discuss always learning as they develop their first game PXLPLAY We talk to Pixel Play about indie development and The Big Indie Pitch
June 24, 2022 It's Clubberin' Time Join our Club: Zynga’s Tatum Clanton details Words With Friends 2’s new guild system Following its release on June 23, Zynga game design director Tatum Clanton shares her thoughts on the earliest days of WWF's new guild system, Clubs
June 23, 2022 Sharkticons Assemble Stage Two of Transformers x Top War: Battle Game crossover breaks records once again The second phase of the in-game brand collaboration pushed the popular battle game to new heights of revenue and pushed it up the app store listings worldwide
June 23, 2022 Pgc Seattle Know someone who wants to get into the games industry? Hashbang and AIE can help The mobile games industry is experiencing a skills shortage. Meet the people helping to bring fresh perspectives onboard.
June 22, 2022 Ua Eye Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out Rovio's Claire Rozain explores a host of ads including Supercell, Peak, IGG, and, yes, Rovio to determine whether summer or winter imagery is what players want to see
June 22, 2022 Gaming For Good Fishing (and hunting) for awareness How Ten Square Games turned their hobby games into a source of eco-education
June 21, 2022 Making Hay Supercell: looking back on 10 years of Hay Day – part one Hay Day’s Stephan Demirdjian, Camilla Avellar and Sari Latvala share their thoughts on Supercell’s overshadowed success story, which released two months before breakaway hit Clash of Clans
June 21, 2022 Get That Brand How to land your first in-game brand advertising partnership Vungle's Scott Silverman provides his step-by-step advice on securing in-game brand advertising deals that are ripe within the mobile games ecosystem and beyond
June 21, 2022 Pg Connects Seattle Post-lockdown period led to an increase in mobile gamers, says Xsolla's Nick Yama The mobile audience is increasingly identifying as gamers – opening new marketing opportunities, says Xsolla's Nick Yama
June 16, 2022 Deep Dive In Dislyte How Dislyte took over half of the battler market in its first weeks of release AppQuantum's Julia Kara looks at Lilith Games' latest RPG team battler, and whether its streamlined onboarding and polish will provide the same sustainability as its mid-core competitors
June 15, 2022 Ua Eye Will yoga influencers entice you to play Angry Birds Journey? Rovio's Claire Rozain looks inward to an ad campaign with Angry Birds Journey, and how vital it is to reflect the players' own interests
June 15, 2022 Word Up PeopleFun’s Carol Miu: “It’s been exciting to see and experience the success of browser-based games like Wordle” Miu provides a brief snapshot into how the Wordscapes creator is committing to faster iteration and the true appeal of word browser games
June 9, 2022 Hand In The Cookie Jar How Cookie Run: Kingdom's shift from endless runner to RPG led to Devsisters' greatest success Devsisters' Kilhyeon Cho, Eunji Lee, and Danny Huh discuss the team's success with Cookie Run: Kingdom following its first English-language award
June 9, 2022 The Coming Crypto Storm Q&A with Storms’ CEO David Yin: Navigating the Web3 gaming space Is Web3 coming? Is it already here? What does crypto bring to the world of games? PocketGamer.biz sat down with the Storms CEO for his take on the future of games
June 8, 2022 4dworks The games industry is infamous for burnout. Hutch's Shaun Rutland wants to change that. "A happy team also means a productive one, but that's often neglected in games"
June 8, 2022 Return Of The King Revenue boost on alternative stores for strategy game Flexion CEO Jens Lauritzson explains how the company helped Top Games give their game a revenue boost
June 8, 2022 Ua Eye How Royal Match draws on the ad legacy of Homescapes Rovio's Claire Rozain takes a look at Dream Games' renowned flagship title, Royal Match, and the myriad influences beyond the Match 3 genre
June 7, 2022 Insight Subscription services are growing fast, but unlikely to become the dominant form of monetisation Ampere Analysis' Piers Harding-Rolls explores the rapid explosion and caution of gaming subscription services, and if it will be the dominant form of monetisation
June 6, 2022 Pitch Me Baby Thanks to Outfit7’s internal pitching system, my idea turned into our new game Žiga Sedovnik, Principal Data Scientist at Outfit7, shares how his idea for a new strategy RPG turned into the company’s newest game, Mythic Legends
June 3, 2022 Hit Publish Funday Factory's Jeppe Kønig: "I see a clear shift towards cross-platform distribution, subscriptions, and social platforms" Funday Factory's new head of publishing shares his thoughts on the latest challenges in the mobile games industry, and gazes into the cross-platform future
June 3, 2022 African Opportunities Developing games in Africa: “a 500 million-user market by 2030” Olivier Madiba, CEO of Cameroon’s Kiro'o Games, speaks to PocketGamer.biz about opportunities in Africa