Women In Games
Iryna Afanasyeva of Sandsoft talks about how games can inspire people of all backgrounds to dream big
"Games wield real power...We can direct this power to make this world a better place"
Hypercasual Hits Becoming Harder
Hypercasual is becoming harder says Sunday MD
Sunday’s Managing Director, Christoph Sachsenhausen refects on the challenges of the hypercasual market - and how the company plans to stay on the cutting edge
Women In Games
Vickie Chen discusses the growing presence of women in mobile gaming
From gamer to CEO: Vickie Chen discusses her history in the industry, and how it's developed.
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The PocketGamer.biz team reflect on a week of Apple bashing and award giving
Women In Games
Darya Steel on the journey from playing games to working with them
Gameram's Chief Community Manager Darya Steel discusses the evolution of the games industry
Insights
Nware talk cloud gaming, mobile and more
Madrid-based Nware is one of many cloud gaming companies throwing their hat into the ring, we spoke to them about their views on the industry and where they’re going
Artificial Intelligence
AI promises to make your game for you. But there’s a catch.
Procedural generation is nothing new in games, but can 'Generational AI' actually make a difference?
Alternative App Stores
"It's essential to the flourishing of digital culture." Adrian Hon on the importance of alternative app stores
With Apple opening up to alternative storefronts the Six to Start CEO discussed the benefits of widening sales opportunities
Open For All
Why diversity in game development matters - and can produce better game
How Berlin’s Wooga became a role model for diversity in both games and workplace
Commentary
"The FTC is facing an uphill battle." Lifestreet CEO Levi Matkins talks Activision-Blizzard lawsuit
With the FTC attempting to block the Activision-Blizzard acquisition deal with a lawsuit, our experts ponder what could happen next
Alternative App Stores
Apple prepares to allow alternative app stores in the EU
Hell freezes over as third-party app store move brings Apple into compliance with the Digital Markets Act
Future Thoughts
Maciej Zużałek on the past, present and future of Ten Square Games
We speak to CEO of Ten Square Games Maciej Zużałek about the future of the studio and how it got where it is now
Women In Games
Machine Learning Expert Carly Taylor - big gaming companies are putting their money behind DE&I initiatives
Carly who works on Machine Learning for Call of Duty says "Value is being placed on diverse perspectives and I think our games are better for it."
Artificial Intelligence
Making mobile game ads using AI. It’s possible, but is it useful?
Alongside discussion about the feasibility of using AI to create game assets, could (and should) you use AI to create advertising for mobile games too?
Hypercasual How To
How To Come Up With a Hit Game Idea for 2023
CrazyLabs offers insight into game ideation and inspiration for developers looking for their own hypercasual hit
Women In Games
We talk to Women in Games CEO, Marie Claire Isaaman about the barriers women are still facing
"We need to attract more women and girls into a career in games – and then support them through their journey"
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The PocketGamer.biz team reflect on a week of big business and back-slapping
Development
Could, and should, mobile devs use AI for asset creation?
AI art has become a hotly debated tool in the creative industry, a fact that’s unlikely to die down anytime soon, but could, and should mobile devs use it?
Guest Post
Why Game Developers Need To Maintain Financial, Strategic, and Creative Control
Sanlo co-founder and CEO Olya Caliujnaia on the importance of maintaining a level of independence when looking to scale
Women In Games
Vanesa Tate, Head of Audio at King, talks to us about the transition from movies to games
Having recently helped to makeover the sound for Candy Crush, Tate gives her insights on being a female in the industry and why games are more inclusive than films
Awards
Awards are great… but they aren’t worth fighting over
As Genshin Impact and Sonic are pitted against one another in the Player's Choice vote, we have to ask, is it worth fighting over an award?
Women In Games
Marika Appel has been at Supercell for over ten years, and is still as passionate as ever
The Clash of Clans Community Manager talks to us about the importance of Clash Fest, inclusivity in games and... Angry Birds
Insights
The future of the African mobile gaming market with Waheed Adam
Africa is one of the ones-to-watch when it comes to emerging gaming markets. Waheed Adam of iTouch offers us his insights into mobile movements in Africa
Match Madness
Genre mashing and meta morphing: How Match 3 and casual games are evolving
UXReviewer founder Om Tandon breaks down what makes Match 3 games so popular and how they may have even greater scaling potential
Pgc Jordan
The art of adaptation. Game localisation gets taken to the next level at Babil Games
Diala Deeb of Babil Games talks to us about fine-tuning games to better become the perfect fit for new audiences and cultures
Women In Games
Sophie Brugmann: having diverse leadership teams can lead to incredible symbiosis at the top
The Head of Operations for Lessmore and editor Womenize! thinks we need more open communication in the workplace
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The PocketGamer.biz team reflect on a week of hot new games, success stories and legal worries…
Guest Post
Dispelling Myths about Indie Game Accelerators
GTR’s Pontus Mahler on how accelerator programs can help indie developers scale
Interview
Live Tech CEO Samuel Worsley on ITV's KnockOut Live World Cup and the future of the second screen
"We love bringing fun, inclusive and thrilling live tournaments to the nation and it’s great to see players enjoying and winning too!"
2023 In Marketing
Representation, Privacy, and AR: What will marketing look like in 2023?
Google has unveiled its predictions for the top digital marketing trends of 2023
Guest Post
The end of the IDFA: Then and Now
LifeStreet CEO Levi Matkins on how advertisers and developers can navigate the changing mobile space
Women In Games
Maria Wagner on how the gaming industry can lead the change for sustainability
General Manager of GamesForest.Club talks to us about climate change, and her childhood in Kazakhstan
Mtg Game Maker's Day
In Depth With MTG's Flow Platform And Behind-The-Scenes With Its CEOs
MTG’s Game Makers Day brought out some interesting and insightful comments into how their ‘Game Village’ concept works across their studios
Mtg Game Makers Day
Hutch CEO Shaun Rutland on making games that attract players
Rutland took to the stage at Modern Times Group's game makers day
End Of An Era
How Apple’s ATT could end the current free-to-play gaming era
Privacy changes continue to have significant consequences for many devs
Interview
"Not measuring up in long term engagement": Space Ape's Simon Hade on Boom Beach: Frontlines shutdown
We spoke to Space Ape's co-founder on the decision to shutter the game, the company's plans for the future and what lessons the team have learned
Region Insight
Capital, knowledge, originality: Samer Abbas on how the MENA market will grow
“If I say ‘an Arabic game’ now, what does that mean? Maybe in five to seven years, we will have an answer to this question.”
Week In Views
Week in Views - What caught our editorial eyes in the last seven days
The PocketGamer.biz team give their take on what happens when a game dies and why the UK is so behind on games funding?
A New Record For The Franchise
What makes Pokémon such a monster game?
Ten million sales of Pokémon Scarlet and Violet show that colourful characters and deep gameplay help a franchise thrive
Slow And Steady Wins The Race?
Mobile to surge ahead as the console next gens are at least six years away
Mobile may not match them for sheer horsepower but the level of funding and work required to create a console means that the heavyweights will be playing catch up for years to come
Preservation
Opinion: Game Preservation isn’t just about disks and cartridges, but mobile games too
Physical, and digital, game preservation has become a contentious topic for players, developers and publishers alike, but it’s not just console and PC we should worry about
Interview
Flexion CEO Jens Lauritzson on the secrets behind his company's success
Following the sixth consecutive record-breaking quarter, Flexion's CEO discusses the company's success and its future plans
Opinion
Screams on screens: The unrealised potential of horror in mobile gaming
Mobile gaming lags behind other platforms in terms of horror, but the potential for unique experiences is there
Interview
Jacob Colvin on successfully combining content creation with a passion for marine conservation
Marine biologist and gamer Colvin has used his academic background to collaborate with Roblox
Guest Post
Where have all the mobile indie games gone?
Oscar Clark discusses the reasons behind an apparently declining number of indie mobile games being produced recently
Online Harms
Opinion: Riot Games and Ubisoft can’t self-police online harm
Trying to show they care about online harm is good, but the fact is that the problem can’t be solved with AI
Opinion
You think you’re better than me? The advertising potential of failure
Why are ads where the player fails so uniquely effective?
Feature
Week in Views - What caught our editorial eyes in the last seven days
The PocketGamer.biz team give their take on toxicity, acquisitions and the four day work week
Interview
Dr Jaime Gonzalo of Huawei on the important role of alternative storefronts for mobile gaming
Dr Jaime Gonzalo is the VP of Huawei Consumer Mobile Services in Europe, he talks to us about the challenges facing the industry and the future of mobile
Pitching Advice
Advice for developers preparing to pitch - what you should, and definitely shouldn't do
Garrity of Secret Mode and Yves le Yaouanq of Focus Entertainment give their tip and tricks for putting your game in front of a publisher