Gaze Into The Crystal Ball
Four trends to watch in 2022
Gamification and branding, the metaverse, and blockchain among others
Incredible Ip
Intellectual Property in mobile games: a recipe for success
Yodo1 highlights the power of intellectual property collaborations in the mobile gaming world.
Making Of
How Airport Radar began as a single sketch of an aeroplane
Vincent Borcard talks the challenges and lessons of a solo indie developer
Metaverse Matters
The Metaverse is the next big thing, but what will it mean for gaming?
Alexandre Salem, Global Director of Gaming Partnerships at Huawei, explores the reality behind the metaverse hype – and what game creators need to know
Aligned Incentives
Tilting Point on synergistic growth by supercharging its developers' success
Samir Agili, Asi Burak and Jean-Sebastien Laverge discuss
Naughty Or Nice?
N3TWORK explains how to leverage the holiday spirit to boost mobile game revenues
How can developers and publishers use the spike in games over the holiday period to drive greater revenue? N3TWORK offers some suggestions for a happy holiday season
Passion To Start
Standing up for the female perspective through storytelling
Pixel Federation's Patricia Pribolova tells her story
Block Buster
Busting myths about blockchain, NFTs, and play-and-earn monetisation for games
David Kim, VP of Business Development and Marketing for wdny.io explores the facts, the fallacies and the phenomenon
Indie View
Hook Up: Exploring creativity through storytelling and dating
We talk to Sophie Artemigi from Team Hook Up
Indie View
Ablaze Interactive discuss solo development and blending genres
Guardians of Elderon placed second at The Big Indie Pitch
Never The Twain
The importance of avoiding campaign overlap between ad types
Facebook Gaming highlights the importance of separating your approach to Automated App Ads (AAA) and Manual App Ads
What's Next?
What to do after a hypercasual game release: check out game support check-list
Ducky producer Nick Shapovalov ticks them off
What's Next?
Why hypercasual publishers should start exploring IAP monetisation
Matina Thomaidou explains the options
Creative Problem Solving
Where to get ideas for future creatives
If you're struggling with creative concepts for your next ad campaign, Apptica has some practical tips
Making Of
How Lego Star Wars: Castaways was built "from the ground up" for Apple Arcade
Gameloft Montreal's Lee Kaburis and Jacques Durand discuss the challenges of working with a beloved franchise
Live And Kicking
Why Boom Beach is still booming 8 years on
Supercell game lead Laura Gilliland talks suiting the players' needs
Meta Metaverse
There's more to the metaverse than Meta
As Facebook positions itself to become a pioneer of the 'next iteration of the internet', Adverty's Niklas Bakos busts some metaverse myths
Bad Actors
How cheaters are impacting the most valuable currency in the cash gaming market - player trust
Ryu Games' Nick Contino explains
Community Careers
Careers in games: getting started as a community manager
What are the key skills you need to make it as a successful community manager
Monetisation Mix
Anchor your game monetisation strategy around these 4 pillars
Meta Audience Network explores the key elements for developers and publishers who want diversify and add resilience to their monetisation mix
Such Great Heights
Cloud Games on Facebook Gaming: A Closer Look at Facebook Gaming and Gameloft’s Cloud Partnership
Facebook sits down with Gameloft to discuss cloud gaming
Live And Kicking
Why user generated content is key in Trivia Crack
Etermax chief product officer Mariano Fraguila talks content delivery and experimentation
Rethinking Ua
Paving the way for success without the IDFA
The numerous benefits of tapping into non-personalised ad traffic
Hypercasual Hit Factory
Introducing PlayEmber - a new hypercasual heavy hitter
Join-venture between App Design Company and Boomhits is aiming to shake up the hypercasual games market
Making Of
How Retro Bowl went from a simple RPG to a number one sports game
New Star Games' Simon Read talks the making of a touchdown mobile game
Diversify & Optimize
Apple’s privacy changes have reduced advertising costs for mobile puzzle games
Moloco's Henry Wang on planning for the future
Shirt Sponsorship
How Plarium made esports sponsorship history with Natus Vincere
Plarium become the first mobile game developer to appear on an esports team uniform.
Done Deal
Jam City’s Josh Yguado on why we're 'nowhere near peak mobile gaming'
Josh Yguado talks Ludia deal and the future of the mobile games industry
Smarts Transfer
Why data's the glue to supercharge Stillfront's consolidation strategy
Head of data platform Andre Cohen on a new strategy
Obliviate
Why Harry Potter: Wizards Unite failed to find the magic
Nearly two years on, Niantic's game is moribund
Making Of
Why Wildlife Studios' Sky Warriors is set to soar
Game director Luiz Piccini talks honing aeroplane controls
Advertising Intelligence
SocialPeta helps mobile development companies acquire users worldwide
Track and create new ad campaigns based upon the success of market leaders
Live And Kicking
Five years on, how Gardenscapes changed the match-three market
The game hit 11.5 million DAU in 2020
New Tricks
The Play-to-Earn evolution
How blockchain is changing gaming and its communities
Done Deal
Behind the scenes of Sumo's $8.3 million acquisition of Auroch Digital
Sumo commercial director Dean Trotman and Auroch studio director Tomas Rawlings talk
Business Time
Why Mamboo Games is making the leap from hypercasual to hybrid-casual
CEO Ivan Leshkevich talks about the studio's future as it focuses on hybrid-casual games
Making Of
Why Heroes of the Dark is Gameloft Sofia's most ambitious project yet
Gameloft game lead Damian Damianov talks the difficulty of creating a hybrid mobile game
Idle World
How N3TWORK grew Idle Inn Tycoon’s revenue to $2 million in three months
The Idle Opportunity
Poc In Mobile
Hutch head of art Ravinder Singh Ruprai on challenging the status quo
"We must ensure that the goal of equal representation is actually equal"
Influencer Insight
How to step up your mobile game advertising with influencer marketing
HypeFactory explores the challenges and opportunities of working with influencers to build successful marketing campaigns
Brand Engagement
The power of brand injections in mobile games
From movies, TV shows and anime to fashion, sport and music - brands and IP can offer developers and publishers a whole new way to engage their audience
Indie View
JollyLabs on hypercasual development and latest game Dance Army
Dance Army placed third at The Big Indie Pitch
Indie View
Mavis Games discusses how it's bringing stealth genre to mobile with Sneacat
Sneacat placed third at The Big Indie Pitch
A New Way To Pay
The slow inexorable rise of Skillz
Andrew Paradise on a decade to the tipping point
Inspiration Online
Mobile marketing is crucial for a successful app in the post-COVID-19 era
SocialPeta provides insight into global ad campaigns to help developers find their inspiration
In Play Insight
How mobile games can monetise to their full potential with In-Play
Admix's Chloe Cave and Natalia Pakhomova share their insights on how to make the most of brands' unprecedented focus on gaming
Open To Offers
The Offer Wall brings new opportunities for publishers and advertisers
Create more seamless monetisation
Future-proof
What will you do when iOS and Android game CPMs eventually equalise?
Moloco's Henry Wang on planning for the future
Pgc Digital #8
PGC Digital: The Roblox approach to designing in the metaverse
"We incorporate the player and their uniqueness into the composition"
Pgc Digital #8
Jam City's Josh Yguado talks acquisitions, IP integration and the future of mobile games
Nowhere near peak gaming, he says