Masterclass
Fundamentally Games’ Oscar Clark on how and when to save a failed game
“We all need to be reminded to take a step back and look at how we consider data and how best to use it smartly to inform our decisions”
Masterclass
AppMagic’s Max Samorukov shares insight on what to expect from upcoming PocketGamer.biz MasterClass: Understanding the Market Through External Data and Tools
“Many developers don’t do any market research before development begins, as a result you end up with a graveyard full of quality games, which were doomed from the beginning”
Master The Meta
Master the Meta: Everything you need to know from Roblox’s first Investor Day
A glimpse into Roblox's numbers ahead of its IPO
Poc In Mobile
"Commitments to invest in Black developers, fight racism and hate speech online are so necessary and long overdue"
East Side Games' Marchiano Loen explains why the 'glass ceiling' needs shattering
Making Of
Nuts - A Surveillance Mystery designer Jonatan Van Hove on seeing a game world through a different lens
Noodlecake Studios published the Apple Arcade and Switch title
Masterclass
Appfluencer's Brett Bauer on how collecting the right data at the right time can make your game more profitable with less work
"Collecting the earliest data will tell you more about the users who were organically attracted to your game and who could provide the most valuable insights."
Indie Spotlight
Team Meat's Tommy Refenes on finding success without giving up your life
"People aren’t going to give a damn about what you gave up"
Masterclass
Carry1st's Nick Murray on why game economy design is essential for the success of your game
"Make a game too generous and the challenge disappears. A game that isn't generous enough leads to frustration. Each option leads to player churn."
Jobs In Games
"To see an idea drawn on digital paper turn into something playable is incredible"
Megagon Industries' Noah Carev on how to get a job in art
Master The Meta
Master the Meta: what Stillfront’s results tell us about the company’s future
Gaming's dark horse reports astonishing year of M&A
Crash Grab?
King's pursuit to create "the Crashiest Crash game ever"
Crash Bandicoot: On the Run creative lead talks mobile adaption
Poc In Mobile
"To improve diversity across all industries I implore each and every individual to care"
Rovio senior game designer Harshal Karvande on how people need to push diversity
Xplatform Play
Zynga’s plan to accelerate growth in 2021
COO Matt Bromberg on the road ahead
Making Of
Alba: A Wildlife Adventure's journey to plant one million trees around the world
"We’ve already planted over 450,000 trees so we’re almost halfway there!"
Indie Spotlight
BeautiFun Games studio head Aniol Alcaraz and the adventure of Professor Lupo: Ocean
"It’s difficult for indies to survive nowadays"
Master The Meta
Master the Meta: Why Electronic Arts is acquiring Glu Mobile
The MTM team explains EA's decision to snap up Glu for an eye-watering $2.1B
Remote Relationships
Virtual but not distant: Building strong relationships remotely
Square Enix Montréal producer Derrick Aynaga shares his top tips for remote management
Phone Case Study
The hypercasual publishing process: The story of Phone Case DIY
CrazyLabs takes a look at the success of developer Crikey's creative design game
Jobs In Games
"Investors will not give fuel to a fire that isn't already burning," says Shotcall CEO Thomas Gentle
Shotcall CEO and co-founder Thomas Gentle discusses his route into games.
Poc In Mobile
LEGO's Ankur Suri explains the difficulties with visas if you live in a developing country
"It was easier to offer someone with less experience that was based locally"
Making Of
How Rivengard looks to breathe new life into mobile turn-based strategy titles
"We felt that there was still a segment that was under-represented on mobile."
Switching It Up
Why the Asphalt series always made sense for Nintendo hardware
"The game’s performance on Nintendo Switch surpassed all our expectations."
Jobs In Games
Why Unity's Danny Lange believes AI is pushing the games industry forward
"There is a strong shift underway towards data-driven approaches to development."
Master The Meta
Master the Meta: The real reason why AppLovin is acquiring Adjust
The MTM team takes a look at Applovin's motives in this billion-dollar deal
On Brand
Performance vs. brand mobile marketing: Is it worth choosing?
Performance marketing is often perceived as an alternative to brand marketing. In fact, these two directions answer different requests
Poc In Mobile
Hatch Entertainment Cloud Engineer Khoa Mai on why "diversity enables companies to reach the masses"
"Becoming well known and popular is usually the goal for lots of firms."
Cracking Ar, Gromit
From Bioshock and GTA to Wallace and Gromit; Susan Cummings' journey into AR
"We're essentially bringing Bristol to you"
2021 Predictions
2021 mobile trends to watch, according to ironSource chief design officer Dan Greenberg
Hyper-casualisation, social games and more
Live And Kicking
How Supercell continues to grow multi-billion dollar hit Clash Royale five-years on
"There’s a reason that battle passes are so popular in the industry nowadays"
Indie Spotlight
How Apple Arcade's Secret Oops started life as a PlayLink game for PlayStation
"AR technology was progressing very fast back then and we were fascinated by the shared experience capabilities"
Target Acquired
Can opt-ins save niche targeting?
App marketers will once again have to take a step back and re-evaluate their practices
Down To Business
Apple’s Small Business Program is now open. Will it change anything?
AdColony's Liz Waldeck-Pinckert discusses the new perks for iOS developers
Meet The Investor
Hiro Capital’s Samuel Costello on emerging trends in the games industry during the pandemic that are likely to persist
“The games industry has seen record numbers across the pandemic and a lot of those players wouldn't have played before they were stuck indoors.”
Insight And Growth
Dive founder Elad Levy on the growing need for "custom analytics"
"Dive is the only data insights and live ops platform in the industry that allows all the client's data to reside on their own servers"
Jobs In Games
How to get a job as a director of story with Pocket Gems' Cass Phillipps
"This industry has a reputation - sometimes correctly - of crunch culture..."
Meet The Investor
Balderton Capital’s Sebastiaan Debrouwere on how game developers can prepare to pitch their projects online for investment
“Most importantly, feel comfortable with your pitch, make sure all the logistics are in place (light/internet/etc.) and do some research on the fund if you can.”
Master The Meta
Master the Meta: making sense of GameStop’s insanity
The MtM team took a look at the GameStop stock market frenzy
App Economy
An app economy on steroids: How to grab a piece of the action
While in-app spending has thus far been led by mobile gaming apps, a major increase in spending is anticipated from non-game apps
Meet The Investor
Level-Up’s managing partner Thibaud Morin on how the pandemic has affected the games industry
“Gaming emerged as a way to stay connected with your friends: the social component will be more and more important in the gaming experience.”
Editor's Picks
PGC Digital #5 - our editor's guide to the best upcoming sessions
Overwhelmed by choice? Here's the editorial lowdown on PGC Digital #5
Indie View
The Big Indie interviews: We discuss stargazing, gardening and winning The Big Indie Pitch with Miracle Tea
Bradley Smith discusses winning our Digital Big Indie Pitch #4
Poc In Mobile
"It's never been easy for international talents to obtain a work visa in the UK - and now we’re seeing the impact of Brexit"
Marmalade Game Studio's Mathilda Ho speaks on why the government plays an important role in improving diversity.
Meet The Investor
Makers Fund’s Archie Stonehill on what they expect from founders on their first meetings
“What makes a first meeting great is all the stuff around that basic information. For example, when founders tell a story of how they got to where they are.”
Mobile Game Funding
UA Managers are Quantitative Traders
At Société Générale, we are convinced that there is enough transparency in the mobile industry to create accurate financial risk models.
Meet The Investor
EQT Ventures’ Lars Jornow on the types of studios he’s looking forward to meet at Pocket Gamer Connects Digital #5
“I'm primarily interested in mobile gaming or cross-platform studios that have made a playable version of a game with €100m+ annual revenue potential.”
Switching It Up
Bringing Breath of the Wild-inspired Oceanhorn 2 to Nintendo Switch
"I will always remember the nice email we got from Nintendo"
Making Of
Why Crunchyroll believes now is the right time to bring Princess Connect! Re: Dive to the West
"The team knew it would be a tremendous success and a potentially great fit for the Western market"
Into Mobile
Square Enix Montréal on the rewarding transition into mobile game development
Mobile can seem like a step down in game dev, but the Square Enix Montréal team disagrees
Jobs In Games
How Modern Times Group acquired Hutch in the middle of a pandemic with Arnd Benninghoff
"Just before the travel restrictions kicked in we flew to London"
Ludo Ai
Need an idea for a hit new game? Ask Ludo AI
Ludo opens up to the world and early adopters will get an opportunity to access the platform free of charge