Play To Win
Research: How playable ad optimization can double ad performance
Smart data from Playable Platform
Speaker Spotlight
PGC Helsinki: Anette Staloy will be presenting a joint session of postmortems, as well as talking on a panel about making teams work
"We need a variety of skill sets and backgrounds"
Speaker Spotlight
PGC Helsinki: Cuneyt Unar will be hosting a session about using blockchain technology in mobile gaming
"This is an ever-evolving and growing industry"
Speaker Spotlight
PGC Helsinki: Zsuzsa James will be on a panel discussing funding strategies at the show
"We are truly spoiled for choice these days"
Speaker Spotlight
PGC Helsinki: Alexey Sazonov from Panzerdog will be part of a panel discussing mergers and acquisitions
"The time to enter can't get any better"
Speaker Spotlight
PGC Helsinki: Rosemary Lokhorst will be presenting a session called Leveling up to remission - A clinical study of playing toward your strength
"I hope that there will be more focus on serious games and alternative uses for gaming"
Speaker Spotlight
PGC Helsinki: Thomas Kriebernegg will be leading a session about using Apple search ads to increase paid and organic installs
"Gaming is going to integrate itself into the least expected corners"
Speaker Spotlight
PGC Helsinki: Luai Mahjneh will be discussing the problems that game companies face, and how to overcome them
"We are inspired by our mission: to make the best real money games in the world!"
Speaker Spotlight
PGC Helsinki: Alina Gribanova will be on a panel discussing trends in global publishing and business
"It remains my favourite industry in the world"
Speaker Spotlight
PGC Helsinki: Emilia Machuca will be part of a panel discussing being a foreign employee in a new country
"We need to improve diversity and inclusiveness within the games industry"
Speaker Spotlight
PGC Helsinki: Sami Liukka will be part of a speed panel discussing the potential pitfalls game studios face
"Be ready to learn a tremendous amount of new information"
Apples & Oranges
Why Google Play Pass is orthogonal to Apple Arcade
Different strokes
Speaker Spotlight
PGC Helsinki: Marek-Martin Matyska will be talking about game design for competitive gaming and more
"Smaller indie studio are actively thinking about how to make the game better post-launch by utilising analytics"
Speaker Spotlight
PGC Helsinki: Gustavo Viegas talking about Strategies for Dealing With an Ever More Expensive UA Funnel at the show
"Time flies when you're having, and making, fun"
Speaker Spotlight
PGC Helsinki: Joel Julkunen from GameRefinery will be leading a session about getting the most out of third party IP
"Be brave, open minded and do everything you can to get connected"
Speaker Spotlight
PGC Helsinki: Nam Dinh Nguyen will be talking about being a foreign employee in a new country
"Catch up with new tech and tools to see how game development processes can benefit from them"
Value For Money
Company valuations in North America and Nordics are crazy, says Phoenix Games' M&A chief Mickael Bougis
Gearing up for one or two more purchases in 2019
Speaker Spotlight
PGC Helsinki: Ted Verani from Wappier explains IAP Pricing Optimization: Time & Place
"It is the fastest and most effective way to improve profitability"
Thinking Glocal
Top Tips: How to customize your mobile game design based on geography
Know your customer
Speaker Spotlight
PGC Helsinki: Dean Day will be presenting a session that asks the question To Switch or Not to Switch
"Games have become bigger but buggier"
Speaker Spotlight
PGC Helsinki: Dr. Mari-Sanna Paukkeri will lead a session about using AI to keep the gaming community safe
"Increase engagement and safeguard your community through the power of AI"
Speaker Spotlight
PGC Helsinki: Jelle de Jong from Game Transactionz will be talking about monetisation through competitive play
"It's a unique way for studios to create an additional revenue stream while offering a new player experience"
Speaker Spotlight
PGC Helsinki: Aurelien Merville will be part of a panel discussing mergers and acquisitions at the show
"Persevere and try to identify what you are good at"
Better Together
Why the world's biggest entertainment brands partner with mobile game developers
Audiences, fast and slow
Speaker Spotlight
PGC Helsinki: Alexander Krug from Softgames will be part of a panel talking about instant gaming
"Our vision is to enable everybody to instantly play great casual games"
Share For Success
Why Apple’s attitude to title exclusivity will make or break Apple Arcade
It’s time to join in
Speaker Spotlight
PGC Helsinki: Falko Boecker, Senior Publishing Manager at JoyPac will be part of a panel discussing Asian markets
"There really is a place for any kind of skill set"
Speaker Spotlight
PGC Helsinki: Andy Wood will be leading a session about creating virtual digital humans for games and other media
"It's grown from a cult to bigger than Hollywood"
Speaker Spotlight
PGC Helsinki: Gauthier Zuppinger will be hosting a session about analysing and understanding the behaviour of cryptogamers
"This industry is one of the most exciting I know, mixing fun and huge business potential"
Acquisition And Scale
The Chinese Room's Dan Pinchbeck on why the timing was right to move to mobile
I think it’s worth the risk
Constant Craving
Live ops and scaling are key to Stillfront’s growth, says CEO Jörgen Larsson
"We believe the winners are the ones that have the best content"
Speaker Spotlight
PGC Helsinki: Kay Gruenwoldt will be leading a session about changing business models in the games industry
"At the core of Paladin is the belief that our people are our strongest and most important asset"
Speaker Spotlight
PGC Helsinki: Redhill's Miloš Jeřábek will be discussing people management and making teams work
"This is the biggest beauty of our industry: it never stops evolving"
Speaker Spotlight
PGC Helsinki: Matti Palosuo will be part of a panel discussing how to keep games alive
"Getting started with game development is not that hard, but you cannot really just study it"
Battle Lines
Can Apple regain control of mobile gaming with Apple Arcade?
Will Luton on another way to play?
Walled Garden
Monetizer Mavens discuss if Apple Arcade is just for the kids
How can the subscription service thrive?
Speaker Spotlight
PGC Helsinki: Pollen VC CEO Martin Macmillan talks on scaling UA
"We provide lines of credit to game developers to help them scale their business"
Speaker Spotlight
PGC Helsinki: Chris Hong from Ubisoft Red Lynx will discuss the challenges of real-time multiplayer games for mobile
"I'm glad to be at any area or level of the event if I can share and learn"
Finding Balance
How Wargaming is tweaking its strategy in the search for new hits, while remaining totally tanked up
We catch up with Andrew Muesse about the studio’s new business units
Speaker Spotlight
PGC Helsinki: Pascal Luban will be part of a panel discussing game dev life lessons
"This choice gave me the opportunity to work on nearly all platforms and genres"
Speaker Spotlight
PGC Helsinki: Jussi Autio from Resistance Games will discuss whether the fashion for indie publishing has ended
Speaker Spotlight
PGC Helsinki: Justyna Gil will be talking about ASO: compelling visual store assets
"Learning from others' experiences is the best way to broaden your mindset"
Speaker Spotlight
PGC Helsinki: Max Sjöblom from Kast will be talking about future trends in videogame streaming
"Games are an intriguing mode of media to convey a wide range of very intense experiences and emotions"
Zynga Zooming
M&A, hyper-casual and chat app gaming: Zynga COO talks future strategy
Zynga has had a busy few years
Live And Kicking
How Gummy Drop amassed 1.8 billion hours of gameplay in five years
"To date, the game offers players over 10,000 levels, 90 plus cities to travel to and over 1,000 monuments to rebuild"
Speaker Spotlight
PGC Helsinki: Sulake's Simo Piispanen will be part of a panel discussing hybrid monetisation
"I found my professional calling in game balancing and economy creation"
Speaker Spotlight
PGC Helsinki: Sonja Angesleva will be talking about how Zynga handles product management
"Product planning, player validation, and analytics"
Jobs In Games
Zynga senior director of product Heather Houston on 'treating your career as a product'
Making sense of an incredibly dynamic industry
Indie Spotlight
How KIDS dev Playables thrives in the intersection between animation and games
"We are still naive enough to believe that if you create something good, it will find an audience"
Looking Up
Playtika's scale is inspiring to us says Wooga's Jens Begemann
Berlin-based studio CEO shares his thoughts on acquisition, streaming and privacy