April 24, 2020

20 Years Of Gameloft

Staying agile in an ever-changing industry: Gameloft chiefs look back on the company's 20 years in games

CFO Alexandre de Rochefort and COO Baudouin Corman speak to us about adapting to shifts in technology and monetisation

April 23, 2020

Live And Kicking

Live and Kicking: How Harry Potter: Hogwarts Mystery graduated to its sophomore year with flying colours

Game director Sarah Wolf looks back over the last two years of magic

April 23, 2020

Market Differences

The latest differences in casual games between the global and Chinese mobile game market

TopOn VP of marketing monetisation Harry Yang compares two high-performing games

April 22, 2020

Indie Spotlight

Indie Spotlight: From Xbox Live Vision to Apple Arcade, how Zen Studios have survived for nearly two decades

COO Mel Kirk shares his thoughts on the history of Hungarian studio

April 22, 2020

Black Desert Mobile

100 days on: How Black Desert Mobile is drawing in new players while keeping its hardcore fans happy

Black Desert Mobile lead producer Yongmin Jo on what the new update means for the game

April 21, 2020

Remote Working

Remote Working: How NaturalMotion’s Tobi Fink is marketing CSR Racing from home

In the first weeks of Covid-19 most of the team has experienced greater productivity than in the office.

April 21, 2020

Consent Management

How consent and preference management can increase ad revenue and improve user retention

Ogury chief publishers and strategic data partnerships officer Christophe Bize talks us through it

April 20, 2020

Openmediation For All

AdTiming on why it's made its OpenMediation platform completely open source

Chief product officer Yobo Zhang on what the platform can do for you

April 17, 2020

Entering India

The next frontier in gaming: Entering India

Orange Rock CEO Kasturi Rangan and PTW senior manager of marketing and PR Kaley Hurst explore the opportunities that esports are bringing to India

April 17, 2020

Making Of

Making Of: How Ubisoft shrunk down Rayman for Apple Arcade

"Ubisoft is always present on new platforms right from launch"

April 16, 2020

Interview

Why Tencent thinks now is the right time to launch Arena of Valor in Russia and MENA

Arena of Valor executive producer Ray Ning and TiMi Studios director Vincent Gao discuss the move

April 16, 2020

Hero Dash

One year on: How Talking Tom Hero Dash continues to draw in 39 million players a month

Outfit7's Senior VP of Product Development Ante Odić on the collaborative efforts behind the endless runner

April 15, 2020

Four Of A Kind

Indie Spotlight: How Foursaken Media upped the ante for War Tortoise 2

"Knowing where to draw the line between polished enough to be great and over-polished is one of the most important things"

April 15, 2020

Yoke On Tiktok

Why influencer marketing firm Yoke thinks TikTok is "the platform of the future"

Yoke founder and CEO Jidé Maduako on why the firm is now exploring CPI campaigns

April 14, 2020

Jobs In Games

Remote Working: How Dan Sturman went from researcher to Roblox CTO

"The biggest challenge for me has been being new to the team and not yet knowing who is who"

April 14, 2020

China Isbn

What does China’s tightened ISBN policy mean for developers entering the market?

Nativex Europe's general manager Leticia Ye digs in

April 13, 2020

Jobs In Games

Jobs in Games: How China convinced Yodo1 business manager Marina Espin to join the industry

"When I was little, I never even thought about the existence of a whole industry, not to mention actual jobs there"

April 13, 2020

Going Digital

I attended my first online conference last week, and I loved it

PGBiz Editor Ric Cowley discusses why online-only conferences are a boon for the whole industry

April 10, 2020

Brand Survival

Four tips to help your brand survive social distancing

Admix founder Samuel Huber offers advice in these tough times

April 9, 2020

Making Of

Making Of: How Shantae and the Seven Sirens found its way to being an Apple Arcade launch title

"This was our shortest dev cycle for a Shantae game"

April 9, 2020

Aso In China

ASO for China: Intro to localisation practices

Yodo1 breaks down some best practices

April 8, 2020

Sky Soaring

Indie Spotlight: How thatgamecompany transitioned from console to mobile with Sky: Children of Light

"We wanted to make the essence of Journey accessible to a broader audience"

April 8, 2020

Not So Idle

How Kolibri Games is adapting to the challenge of remote working

Entrepreneur in residence Dennis Gräf details the initiatives in place to help with the change

April 8, 2020

Remote Working Month

Remote Working: How Wooga's Marco Rizzotti is developing character designs from home

"The quiet environment at home helps me to focus"

April 7, 2020

Beyond The Office

Beyond the office: What remote work can teach us about the strength of our culture

Kwalee head of development Simon Platt on keeping your staff healthy and happy while adjusting to work-from-home life

April 3, 2020

Editor's Choice

Pocket Gamer Connects Digital #1: Eight of the best sessions you shouldn't miss

PGBiz editor Ric Cowley highlights the sessions he won't be missing next week

April 2, 2020

Making Of

Making Of: How Bossa Studio's love of game jams led to Apple Arcade title Hogwash

"Generally, we set aside two days a month for jamming"

April 1, 2020

Indie Spotlight

Indie Spotlight: How RAC7 Games earned two game approvals for Apple Arcade

"Until Apple Arcade came along, we weren't sure how much longer we'd even be making mobile games."

April 1, 2020

Rising Demand

How Covid-19 is impacting the mobile advertising industry

Moloco’s Ikkjin Ahnis shares some data

April 1, 2020

Hypercasual Surge

Hypercasual surges with the top 3 most downloads mobile games from Voodoo

Crunching the data with App Annie

March 31, 2020

Jobs In Games

Jobs in Games: Jam City's Sarah Wolf on transitioning from lawyer to Harry Potter: Hogwarts Mystery game director

"I believe a wide range of perspectives going into game development is the key to creativity and innovation"

March 31, 2020

Keep Spinning

Why are people still playing Coin Master?

A dive into a game where the rewards aren't the main draw

March 30, 2020

Whole New World

How TerraGenesis developer Edgeworks attracts players who have never played games before

The developer talks realism in game design, player engagement and smart monetization tactics

March 27, 2020

15 Million Tiktok Views

Live and Kicking: Seven years on, Dumb Ways to Die has turned from a marketing campaign to a standalone business

"360 million downloads across all our games and still counting"

March 26, 2020

Designing Screenshots

Designing mobile game screenshots that actually convert players

App Radar marketing manager Genie Patrathiranond on how to make the most of your screenshots

March 25, 2020

Indie Spotlight

Indie Spotlight: Pomelo Games on the doubts surrounding sustainability and how Apple Arcade helped create its "purest" game

"It’s a highly competitive market, and it’s getting even more competitive each year"

March 24, 2020

Jobs In Games

Jobs in Games: AppLovin senior developer Kellie Knight explains the value of learning from failure

"I knew that as a woman going into a traditionally male-dominated field, there were going to be some eyes on me"

March 24, 2020

Rise Of Ultracasual

The rise of ultracasual: a temporary trend or the future of hypercasual?

Homa Games takes a look at the even more casual take on the hypercasual genre

March 23, 2020

Track Your Metrics

A simple user acquisition template to track your most important metrics

Pollen VC shares some insights into tracking and understanding your metrics

March 20, 2020

Practicality And Passion

Netspeak Games CEO Callum Cooper-Brighting on the growing focus on social gaming

"Have a plan to get in to a studio & learn - dreams take time"

March 20, 2020

Making Of

Making Of: Sumo Digital lead game designer Nic Cusworth discusses how Spyder went from game jam winner to Apple Arcade release

"Going in, I don't think we realised what a huge challenge it was going to be to bring Spyder to life"

March 19, 2020

Pure Magic

Wizards of the Coasts' John Eberhardt on making the games that you want to play

"Always remember that while individual passion drives excellence, it took massive coordination and patience to build the pyramids."

March 18, 2020

Indie Spotlight

Indie Spotlight: Orbital Knight CEO Karol Drzymała shares how persistence is the key to survival as an indie

"We've been through some ups and downs over the years"

March 17, 2020

Jobs In Games

Jobs in Games: Bandai Namco's Jihoon Kim on marketing a mobile game for the US

"The trailer that our team created outperformed in every placement we put into the market at the time"

March 13, 2020

This Is The Way

Making Of: How Illusion Labs' Way of the Turtle found its way to Apple Arcade

CEO Marcus Dawson shares all

March 13, 2020

Changing

Covid-19: What comes next?

Jon Jordan looks at what's to come in a post-coronavirus world

March 12, 2020

Indie Spotlight

Indie Spotlight: How Radiangames’ Luke Schneider worked 80 hour plus weeks to complete Speed Demon

Finding the right amount of focus and work-life balance is by far the biggest issue.

March 11, 2020

Jobs In Games

Jobs in Games: Niantic head of developer relations Kellee Santiago on empowering others to make unique games

"I know how to empower developers to make games no one has seen before"

March 10, 2020

Apple Arcade Hype

Six months on, Apple Arcade's hype machine needs kicking into gear

Looking at PS Now and Xbox Games Pass to improve Apple's own subscription service

March 10, 2020

"expand Even Further"

Kwalee CEO David Darling CBE talks fighting toxicity in the workplace and his soft spot for cryptocurrency

UK studio set to launch more games than ever in 2020