New Motto, New Tech
Applift rebrands to focus on UA and retargeting
Company launches new toolset Mobile Journey Advertising, along with new website, slogan and logo
Company Profile
AppLift GmbH
Website
www.applift.com
About
AppLift is the first marketing platform exclusively dedicated to mobile games. We connect mobile games advertisers looking to acquire users at a low cost with publishers willing to efficiently monetize their mobile traffic.
Related People
Michael Puriz
Senior Manager, Global Strategic Partnerships
Vaibhav Gupta
CIO
Kaya Taner
CEO and Co-Founder
Stephen Stricker
Head of Business Development (Europe)
Tim Koschella
Co-CEO
Jason Santillano
Director of Marketing
Andrew Birnbryer
Global Business Development
Maor Sadra
MD
Rohan Patil
Managing Director, India
+6 more
Articles featuring AppLift GmbH
Playing Ads
2018 mobile advertising trends to watch: Playables and interactive ads
Applift CEO Tim Koschella looks at the benefits of different kinds of mobile advertising
Mobile Games Revenues 2020
Global mobile game revenues expected to hit $64.9 billion in 2020
Newzoo and AppLift partner to share the details
Mobile Marketing
Why retargeting is the new user acquisition for mobile games
AppLift MD Maor Sadra analyses the benefits
Partners = Players
How to choose the perfect partner to make your game a success
Oscar Clark leads a panel of experts
New Wave Ua
User acquisition experts talk about the "new wave" of UA
A brave new world of user acquisition?
Ua Q&a
Video: Industry experts discuss the high quality high spend dilemma of UA
It's just so expensive
Advancing Advertising
AppLift unveils AppLift Labs to innovate ad tech
Developing new methods of user acquisition and engagement
Pay For It
AppLift India on making the most of your paid advertising
More bang for your buck
Native Son
AppLift CEO Tim Koschella on the rise of native ads, the holistic use of data, and new investment PubNative
Trends in adtech
Ring Of Opportunity
AppLift opens offices in Beijing, Tokyo and Delhi
Marketing platform expands into Asia Pacific
Interview
Indies need to create a great story around their games, says AppLift's Michael Puriz
What to expect at PG Connects London 2015
Deal
AppLift funds API-based customisable native ad platform PubNative to tune of 'x' million
Seven-digit investment announced
Pg Connects
Applift: Publishers must strive to keep incentivised advertising alive
Going extinct
Interview
PG Connects Speaker Spotlight: Jean-Philippe Decka, AppLift
App stores favour the incumbents
AppLift's LTV technology yields 150% ROI for Immortalis
Campaign break-even achieved in 1.5 months
Over 550 signed up to PG Connects as we countdown to 20 January
Join them (and us) at London's Vinopolis
We're now in the era of non-intrusive UA, says AppLift
But you need to track ROI on a per channel basis
AppLift closes new $7 million funding round, hires 2 Rocket Internet MDs
Up, up, and away
AppLift closes $13 million series A round with Prime Ventures
Throwing rocket fuel on the fire
Sponsored feature: AppLift's 5 steps for free-to-play mobile gaming success
It's a numbers game so count them well