Playbook
Rewarded UA unlocked
Gamelight offers tips and a playbook for managing rewarded UA campaigns
Company Profile
Gamelight
Website
www.gamelight.io/
About
Gamelight is one of the largest rewarded mobile marketing platforms globally.
Its proprietary algorithm analyzes user behavior, gameplay patterns, and demographic data to identify the highest-value users for each game, delivering industry-leading user acquisition solutions for mobile game publishers worldwide.
Highlights:
- Currently ranked among the Top 3 advertising sources in the AppsFlyer Performance Index across multiple game genres and regions.
- Recognized as a Top ROI Channel in Singular's ROI Index for both gaming and non-gaming apps.
- Winner of 20+ industry awards, including "Best App Advertising Platform" at the App Growth Awards, "Advertising & UA Service Provider of the Year" at the GOP Awards, "Best Mobile Marketing Platform" at the Digiday Technology Awards.
Articles featuring Gamelight
Pgc Barcelona
Who’s backing the big event? Meet the Pocket Gamer Connects Barcelona 2025 sponsors
Meet the leading companies that make our debut into Barcelona on June 3rd and 4th possible
Rewarded Ua
Gamelight named as a top ROI-driving UA channel in Singular’s ROI Index 2025
Gamelight is among the best-performing platforms in terms of return on investment, scale, and campaign efficiency
Free Ebook
Free AI Gamechangers ebook: Essential industry insights on AI in games
Download our 29-page collection of interviews with CEOs and experts sharing real-world insights on making AI work for your business
1000 Apps And Counting
Gamelight Celebrates Milestone of 1,000 Mobile Apps Promoted Worldwide
Gamelight has reached an exciting milestone - promoting over 1000 mobile games and apps through its rewarded user acquisition platform.
Jobs Roundup
October’s Mobile Movers and Shakers: New Unity CTO, Stillfront CEO and Supercell CMO exit, and more
Our regular roundup of the mobile games industry's movers and shakers
Hot Five
Hot Five: Barbie’s UK soft launch, Supercell’s London-based hiring, and Antihero’s IDFA perspective
Our quick-fix roundup of the hottest stories on PocketGamer.biz
World Number One
Gamelight recognised as #1 rewarded source in latest AppsFlyer Performance Index
AI-powered UA specialist Gamelight has been named the number one rewarded source - globally - in the latest AppsFlyer Performance Index
Mobile Games Awards
Gamelight named as headline sponsor for the Pocket Gamer Mobile Games Awards 2024
Event returns on August 20th to celebrate the industry's finest
Gamelight Hits Top Five
Gamelight hits top five global ad networks
Singular's analysis reveals Gamelight Is among world's top five ad networks
It's Play Time
Which games were played the most in 2023?
The Mobile Gaming Index by Gamelight ranks games and genres by minutes played. If you want to know what gameplay and game design is winning right now, look no further
Aiming High
Gamelight sets sights on $1 billion annual revenue in 2024
We spoke to co-founder Günay Aliyeva to learn how the company reached the billion-dollar revenue mark in a year and to find out future plans
Podcast
Gamelight’s Günay Aliyeva on the AI algorithm that revolutionises UA | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Impressive Performance
Gamelight bags 12% of all match-3 game ad spend worldwide
Data from Singular shows that the platform's AI-powered algorithm is delivering the goods on match-3, despite their presence in only 11 countries
American Ascent
The US accounted for 53.5% of casual game installs in Q3, but what are the hottest genres globally?
Monopoly GO and Subway Surfers prove to be the quarter’s most downloaded games
Download Disparity
Q3's biggest genres saw 700% more downloads on Google Play than Apple App Store
A total of 12.36 billion downloads across top three Android genres VS 1.54 billion on iOS
Please Welcome Gamelight
Spotlight becomes Gamelight
Game marketing platform Spotlight rebrands as Gamelight as growth continues