Guest Column
Five trends in 2022 to shape the mobile games industry
Why 2022 is the year for gaming
Company Profile
IronSource
Website
www.ironsrc.com/
About
ironSource is the world leading platform for software discovery, distribution and delivery across platforms and devices.
Related People
Nadav Ashkenazy
GM, Supersonic Games
Anna Popereko
Game Design Consultant
Nimrod Zuta
VP Product
Peli Beeri
General Manager of Luna
Rujul Patel
VP New Business
Gil Shoham
CRO
Yevgeny Peres
Vice President of Growth
Dan Greenberg
Chief Creative Officer, ironSource Luna (merged with Unity)
Tomer Bar-Zeev
CEO
Omri Halamish
VP Mobile Sales & Operations
Daniel Herman
Product Manager
Sandra Schneider
Director of Publisher Relations
+9 more
Accolades
Articles featuring IronSource
Make That Money
Hypercasual mobile monetisation in 2021
Matthaus Krzykowski, Co-Founder of Growth FullStack, details the out-of-the-box options that led the charge for indie and mid-sized publishers to monetising hypercasual games in 2021
Marketing Magnification
IronSource acquires mobile marketing outfit Bidalgo
Second acquisition during October
Time For Giving
IronSource’s SuperXmas campaign offers hypercasual holiday cheer
Games will receive cash prizes based on release date and CPI
News
IronSource acquires Tapjoy for $400 million
The intention is to increase IronSource’s SDK footprint
News
FeoFun and Black Candy are first winners of IronSource's Supersonic Superstars contest
The second group of winners will be announced in November
Best Of 2021
The Top 50 Mobile Game Makers of 2021
The movers, the shakers, and all those funky moneymakers
Going Public
Update: IronSource goes public following $11.1 billion valuation
Merging with Thoma Bravo for SPAC
Speed Machine
IronSource boosts playable ads toolset, launching Luna Elements
Integrates alongside Playable and Replay options
Full Vision
Supersonic launches new hypercasual analytics plaform LiveGames
Part of its new business-focused initiative
Out The Nest
IronSource launches Supersonic Graduate Program to help hypercasual devs self-publish
Learn how to operate independently
Welcome To China
Supersonic Studios expands to bring hypercasual to China
Going global with extra bonuses
Better Together
IronSource picks up creative management platform Luna Labs
"Our vision at ironSource is to build the most comprehensive growth platform for app developers"
2021 Predictions
2021 mobile trends to watch, according to ironSource chief design officer Dan Greenberg
Hyper-casualisation, social games and more
Check Those Ads
IronSource snaps up ad quality measurement platform SOOMLA
"SOOMLA is the ideal fit to continue delivering on ironSource's commitment to create the best business infrastructure for developers"
Publishing Tips
3 key things to look for in a publisher
ironSource GM Nadav Ashkenazy discusses the key things to consider before partnering with a publisher
Poc In Mobile
Employers need to be "proactive in seeking diversity," says IronSource VP of new business Rujul Patel
"I see very few South Asians or other people of colour outside of product and technical roles"
Make A Bid
IronSource opens up in-app bidding platform to all developers
"This is a really exciting step towards truly democratising access to in-app bidding"
Beta Only
IronSource opens up Facebook Audience Network to its in-app bidding platform LevelPlay
70 per cent of its mediation traffic expected to run through in-app bidding by the end of 2020.
Better Data
IronSource adds new functionalities to its UA dashboard
"These latest additions to the platform are the first of many steps in our road map to providing our partners with actionable data"
Casual Strong Too
PGC Digital: It's the"best time to launch" as a hypercasual, says IronSource director
The comment was made during PGC Digital 'Panel: Smart use of Data to Optimise' Performance
Monetization Methods
PGC Digital: How the right hybrid waterfall-bidding setup will help maximise revenue
"Working with a partner who can close the loop is key"
Pg Connects Digital
Pocket Gamer Connects Digital #1: Meet the sponsors
Giving thanks to the sponsors who are helping make our first online-only event happen
Backing Out
Update: Wooga and IronSource become latest companies to skip GDC due to coronavirus
"Ultimately our highest priority is the health"
Upward Move
Adtech vertical consolidation accelerates as IronSource launches Supersonic Games
Will develop and publish hypercasual mobile games
Fast Data
2020: What's next for hypercasual?
Growth but slowing
Jobs In Games
IronSource's Sandra Schneider on using ads to improve retention and monetisation
"Whenever I recruit someone today, the first thing I do is give them a long list of top games to play"
An App For That
IronSource launches mobile app to access game data on the go
First step in a much larger project
Deeper Magic
How to further optimize your mobile game's ad revenue
IronSource VP Nadav Ashkenazy's top tips
Faster $$$
IronSource releases automated adtech LevelPlay so game devs can earn more with less work
It’s time to flatten your waterfall
Big Deal
CVC buys minority stake in mobile game monetisation outfit IronSource for $400 million
Cash will drive organic growth and M&A activity
Mobile Advertising
Discover the optimal ad unit combination
IronSource VP of global partnerships Nadav Ashkenazy outlines some best practices that can be followed to create the optimal ad unit combination for your game
Ad Solution
IronSource launches cross-promotion solution for mobile ads
“IronSource's tool has given us the ability to treat both our ads and our ad units in a cross-promotion with a business mind”
Ad Monetisation
How to monetise your IAP-based game with ads
IronSource VP of global partnerships delivers the lowdown on in-game ads
Knocked Down
Devs lose out on thousands of dollars as Apple cracks down on offerwall ads
Developers on and off the record discuss impact
Rapid Growth
IronSource claims $900m run-rate for 2019 as it eyes up acquisitions and IPO
Big year ahead for the ad tech firm
Testing Testing
IronSource launches A/B testing tool for ad monetisation
Helps developers improve their ARPU, ARPDAU and retention rates
Ua Tool
IronSource launches ROAS Optimiser tool
Solution aims to help user acquisition managers automatically bid on dynamic cost-per-install rates
Stamped Out
IronSource launches new bug testing tool for playable ads
Recommends solutions to fix potential issues
User Ad Revenue
IronSource unveils new tool to measure ad revenue sources
User Ad Revenue tool tracks which marketing channel user came from to help developers identify the top performing networks
Partnership
Ad network ironSource is now available on Google’s AdMob mediation platform
Developers using AdMob can now gain access to Ironsource’s existing marketplace
Staying Alive
The end of the SDK? Not so fast
Why SDKs are here to stay (but there will be fewer of them)
Turn To Ad 67
IronSource launches choose your own adventure-style "4D" interactive ads
Make ads even more personalised
Ar Ads
IronSource unveils first set of AR-enabled ads for mobile games
First campaign due to run in November 2017
Ad Play
3 reasons you should outsource production of your playable ad
IronSource's Daniel Herman discusses the benefits
See The Future
IronSource adds Ad LTV Prediction tool to mobile ad mediation platform
Better understand how much money you're likely to make from your ads
Myth Buster
3 myths about playable ads
IronSource's Daniel Herman tackles some popular beliefs about the ad format
Play With Me
IronSource opens up entire suite of interactive ads to all clients
Performing 400% better in some cases
Ironsource Admob
IronSource expands partnership with Google AdMob to gain access to more rewarded video ads
Reward players when they earn you money
Mediating India
IronSource opens office in Bangalore to bring ad mediation platform to India
Opens new office in Bangalore