Region Focus
State of Play: The challenges and opportunities facing the Nordic games industry
We delve into the vibrant games hubs across Sweden, Finland, Norway and Denmark - and the key challenges they face
Company Profile
MAG Interactive
Website
www.maginteractive.se
About
MAG Interactive is a mobile games developer and publisher of social casual games for the iOS and Android platforms. Most known games are Ruzzle, Word Domination and WordBrain. MAG Interactive has development studios located in Stockholm and Brighton, and is listed on Nasdaq First North Premier with ticker MAGI.
Related People
Magnus Holmstrom
Head of Production
Johan Persson
VP of Product
Alice bowman
Product Lead
Daniel Hasselberg
CEO
Violetta Pallinder
Game Artist
Ida Wate
HR Manager
+3 more
Accolades
Articles featuring MAG Interactive
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Financials
MAG Interactive revenue falls by 25% Y/Y as it places “big bet” on new crossword game Crozzle
Swedish publisher pays up tax bill on research and development deductions over the last few years
Pgc Stories
PGC Stories: "When I found out there was an event that brings game developers together, I just had to attend"
MAG Interactive's Chris Peters and WINGS Interactive's Corina Diaz share their favourite PGC memories.
Mag Millions
MAG Interactive’s Q1 EBITDA up 671,033%
UA challenges lead to 21% net sales decline
Pgc Stories
PGC Stories: "It's so refreshing to have this platform to share and learn together"
MAG Interactive's Chris Peters and Titan AI's Fabien-Pierre Nicolas share their favourite PGC memories
Magic Mag
MAG Interactive records biggest year yet after Wordzee marketing push
MAG Interactive recorded net sales of $34.6 million this year, at a 10% yearly increase
Financials
MAG Interactive interim report sees sales slide by 11% quarter-on-quarter
Dips in key metrics are consistent with a turbulent year across the industry
Week That Was
Week in Views - What caught our eyes in the last seven days
The PocketGamer.biz team tackles big money and two stories, about cancelled development and story innovation, from Develop: Brighton this time around...
Narrative Design
MAG Interactive's Alice Bowman: "Adding a story to your game can add long term player loyalty"
Mag Interactive product lead Alice Bowman on the risks and rewards of adding a story to your game
Financials
MAG Interactive sees in-app purchases soar 54% year-on-year in latest financials release
The company is known for titles such as Wordzee
Spreading Sustainability
10 Weeks To Save the Games Industry - The Final Episode
The journey reaches an end with a recap of the 38 incredible games industry figures that took part across 10 weeks of travels
Spreading Sustainability
10 Weeks To Save The Games Industry reaches Sweden
Get the first part of our eco duo's interviews from Sweden, featuring Daniel Hasselberg, CEO of MAG Interactive and David Olsson of We Don’t Have Time
Financials
Mag Interactive's Q2 strategy pays off, delivering highest ever revenue
Their interim report indicates that Mag Interactive are back on track for the year ahead
Playing For The Planet
2.5 million trees were planted as part of 2022’s Green Game Jam
2022 was a breakthrough year for sustainability efforts in gaming
Revenue
MAG Interactive's record quarter shows 39% revenue growth
According to their Q1 report, MAG Interactive have seen record revenue growth and are strongly investing in UA to push their portfolio even further in 2023
Financial Report
Swedish developer MAG Interactive celebrates another strong financial year
Net sales are up 14% from the company’s record-breaking 2021
Helsinki Highlights
How to Add New Features without Making your Game Implode
Pocket Gamer Connects Helsinki 2022 has now begun! We bring you one of the highlights of the morning track with a talk on adding game features and player retention.
Mag Interim Report
MAG Interactive AB experiences highest revenue quarter since founding, despite a decline in users
Highest revenue since company founding in 2010
Environmental Events
MAG hosts reforestation initiative in third consecutive Playing for the Planet appearance
In-game events themed around reforestation developed at Green Game Jam
Best Q2 Yet
MAG Interactive Q2 2022 revenues reach $8.1 million, up 6 per cent
Strongest second quarter in company history
Win For Wordzee
Wordzee surpasses 5 million downloads worldwide
Further improvements planned to increase long-term user engagement in 2022
Rising Arpdau
MAG Interactive Q1 sales increase 11%, despite decline in users
Boosted by strong performance of liveops
Record Revenue
MAG Interactive records strongest year in company history, reaching $33.3 million
Q4 net sales grew by 26%
Good Games
MAG Interactive wants to save the ocean with mobile games
Via the UN's Playing For The Planet initiative
Mansion Life
Word Mansion surpasses one million installs
Word puzzle game launched in September 2020
Acquisition
Mag Interactive snaps up Swedish studio Apprope
"We are impressed by Apprope's combination of rapid development and high quality"
Money Money Money
MAG Interactive brought in nearly $25 million over 12 months
"Q4 revenues grew more than 28 per cent compared to the same period last year"
Acquisition
MAG Interactive acquires Primetime developer Sventertainment
"Primetime is an excellent addition to our catalogue of smart, easily accessible word and trivia games"
Welcome Aboard
MAG Interactive hires a new senior game artist and intelligence engineer
Güray Emen and Greg Smee
Welcome Aboard
MAG Interactive hires Tone Brennan as its new Brighton studio head
"He brings a deep experience of production of mobile games"
Financials
MAG Interactive sees a 34 per cent growth in net sales for Q3 2020
"This is the highest turnover in a quarter for MAG since the company went public"
Talent Mag-net
King senior developer Egill Antonsson joins MAG Interactive
One of a number of hires from the company as of late
Brighton-based
MAG Interactive hires BAFTA award-winning art director Jules Langran
"Very impressed with the ethos at MAG"
Milestone
MAG Interactive's Word Domination reaches 10 million downloads
It launched in May 2018
Jobs In Games
Mag Interactive’s Violetta Palinder on how to get a job as a games artist
"I was always attracted to character design, environments and animation"
Interview
A decade on, MAG Interactive CEO Daniel Hasselberg discusses the firm's growth
"We decided to focus the company around social multiplayer games at the end of 2018"
Financials
MAG Interactive sees 17% revenue jump but a 40% drop in active users
Interim report detailed September to November 2019
Pgc London 2020
Mag Interactive head of ideation shares the when, why, and how of prototyping
Matthew Buxton's top tips for developers
Time To Connect
MAG Interactive's Chris Peters on the importance of live ops
How evolution can become revolution
Q&a
Matthew Buxton, Ideation lead at Mag Interactive, on how great ideas "can carve through the competition"
"Give players a long lasting, rich experience that will be fondly remembered"
Changes
EA DICE veteran Magnus Holmström joins MAG Interactive
Takes up new head of production role
Good Cause
Supercell, Rovio, Outfit7 and more back One Special Day charity fundraiser
Takes place on September 28th
Making A Splash
Paint Hit scores over 15 million downloads in two months
The hyper-casual paint-based shooter originally launched on June 11th
Downloads
Swedish publisher MAG Interactive has passed 250 million downloads
Milestone follows a successful IPO for the Ruzzle and Paint Hit creator
Making A Splash
MAG Interactive’s Paint Hit breaks five million downloads
Real-time word game Word Domination brought in one million downloads
It's A Hit
How a move into the hyper-casual games market provided MAG Interactive with a spring in its step
"Our teams make tonnes of prototypes and are in the habit of testing them early in the development process, which is the reason we realised that we had a real gem here"
Hitting The Mark
MAG Interactive’s Paint Hit makes a splash with one million downloads in one day
The paint shooter is sitting in the number one spot on the Google Play casual games chart in the US
Dominating The Charts
Word Domination hits top 10 in word game category across 116 countries on iOS
MAG Interactive’s word-based game launched May 31st on iOS and Android
Mixed Picture
2018 so far for mobile game company stock
Winners and the losers
Another Ipo
Ruzzle developer MAG Interactive launches IPO with $137 million valuation
Share prices at around $5