Region Focus
State of Play: The challenges and opportunities facing the Nordic games industry
We delve into the vibrant games hubs across Sweden, Finland, Norway and Denmark - and the key challenges they face
Profile
Daniel Hasselberg
Job Title
CEO
Organisation MAG Interactive
About
Daniel is the CEO and Co-founder of Swedish game studio MAG Interactive.
Related Company
MAG Interactive
Related People
Johan Persson
VP of Product, MAG Interactive
Violetta Pallinder
Game Artist, MAG Interactive
Alice bowman
Product Lead, MAG Interactive
Magnus Holmstrom
Head of Production, MAG Interactive
Ida Wate
HR Manager, MAG Interactive
+2 more
Articles featuring Daniel Hasselberg
Financials
MAG Interactive revenue falls by 25% Y/Y as it places “big bet” on new crossword game Crozzle
Swedish publisher pays up tax bill on research and development deductions over the last few years
Spreading Sustainability
10 Weeks To Save The Games Industry reaches Sweden
Get the first part of our eco duo's interviews from Sweden, featuring Daniel Hasselberg, CEO of MAG Interactive and David Olsson of We Don’t Have Time
Revenue
MAG Interactive's record quarter shows 39% revenue growth
According to their Q1 report, MAG Interactive have seen record revenue growth and are strongly investing in UA to push their portfolio even further in 2023
Mag Interim Report
MAG Interactive AB experiences highest revenue quarter since founding, despite a decline in users
Highest revenue since company founding in 2010
Environmental Events
MAG hosts reforestation initiative in third consecutive Playing for the Planet appearance
In-game events themed around reforestation developed at Green Game Jam
Best Q2 Yet
MAG Interactive Q2 2022 revenues reach $8.1 million, up 6 per cent
Strongest second quarter in company history
Win For Wordzee
Wordzee surpasses 5 million downloads worldwide
Further improvements planned to increase long-term user engagement in 2022
Rising Arpdau
MAG Interactive Q1 sales increase 11%, despite decline in users
Boosted by strong performance of liveops
Record Revenue
MAG Interactive records strongest year in company history, reaching $33.3 million
Q4 net sales grew by 26%
Good Games
MAG Interactive wants to save the ocean with mobile games
Via the UN's Playing For The Planet initiative
Mansion Life
Word Mansion surpasses one million installs
Word puzzle game launched in September 2020
Interview
A decade on, MAG Interactive CEO Daniel Hasselberg discusses the firm's growth
"We decided to focus the company around social multiplayer games at the end of 2018"
Financials
MAG Interactive sees 17% revenue jump but a 40% drop in active users
Interim report detailed September to November 2019
Changes
EA DICE veteran Magnus Holmström joins MAG Interactive
Takes up new head of production role
Downloads
Swedish publisher MAG Interactive has passed 250 million downloads
Milestone follows a successful IPO for the Ruzzle and Paint Hit creator
It's A Hit
How a move into the hyper-casual games market provided MAG Interactive with a spring in its step
"Our teams make tonnes of prototypes and are in the habit of testing them early in the development process, which is the reason we realised that we had a real gem here"
Another Ipo
Ruzzle developer MAG Interactive launches IPO with $137 million valuation
Share prices at around $5
Worthalot
MAG Interactive revenues rose to record $29.5 million in 2016
Profits increase to $5.8 million
30 Million Brains
MAG Interactive's WordBrain surpasses 30 million downloads
Sees one million players on its first Facebook Instant Game
Mag Wiklander
MAG Interactive brings on ex-Widespace exec Magnus Wiklander as CFO
Helping to grow the business
Sharing The Wealth
MAG Interactive hits 100 millon downloads, celebrates by making players in-game millionaires
Ruzzle powers Swedish firm to huge milestone
Magic Number
GetSocial 3.0 launches, powering social engagement for MMX Racing and Ruzzle Adventure
Increasing user engagement, player acquisition, and revenues
Retention's The Word
Target sticky non-gamers, not fickle gamers, says Mag Interactive's Daniel Hasselberg
Know your players
Ruzzle To Riches
Mag Interactive invests in upcoming UK studio Delinquent
Swedish studio takes "giving back to the community" literally
Video
Get smart: MAG CEO Daniel Hasselberg on the power of free growth opportunities
Why blow your UA budget?
Pg Connects
The Ruzzle puzzle: How to hit 50 million downloads with virtually no UA budget
Daniel Hasselberg on free growth opportunities
The Charticle: The rise and rise of Ruzzle
How MAG Interactive lets players do the work