Growing Unity
Unity senior director of marketing Mark Robinson on how the games industry has changed over the past 12 months
"The industry is thriving and data/analytics has played an important role in the growth"
Profile
Mark Robinson
Job Title
CEO
Organisation DeltaDNA
About
With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.
Related Company
DeltaDNA
Articles featuring Mark Robinson
Bigger Union
Unity acquires DeltaDNA for undisclosed fee
Adding live ops tools to the flow
Walled Garden
Monetizer Mavens discuss if Apple Arcade is just for the kids
How can the subscription service thrive?
The Other One
Whatever happened to Harry Potter: Wizards Unite?
Monetizer Mavens opine
Rethinking Paid
Monetizer Mavens on what Apple Arcade needs to do to be successful
A new way to play and pay
Existing Fans
Game IP versus entertainment IP: Which is best for mobile games?
We ask our Monetizer Mavens
The Road Ahead
Monetizer Mavens discuss the future of innovation in the maturing mobile games sector
Changing trends
Double Dna
DeltaDNA doubles monthly active users to 100 million in six months
Processing 25 billion data events a month
Monetisation Mavens
What will be the biggest mobile game monetisation trends in 2017?
The experts predict the hot new business models for next year
Sharing Is Caring
DeltaDNA and Tenjin partner to bring powerful analytics and ad tracking to their customers
Analyse and act for better LTVs
Analytics Mavens
How can developers use analytics to make better games?
We ask the experts what they've found to be the most effective actionable insights
Vr Mavens
How do virtual reality's unique challenges affect how developers make and support games?
The VR Mavens discuss
Sweetspot
How do mobile game developers balance their ad and IAP monetization strategies?
DeltaDNA asks the question
But Is It Actionable?
How to unlock your game analytics investment
Mark Robinson on the power of data to transform your company
Cross Referenced
Data fiends Newzoo and deltaDNA combine forces to provide strategic mobile insights
More, accurate
Targeted Audience
2016 in Preview: Game personalisation tools will provide competitive advantage says deltaDNA's Mark Robinson
Future trends from the remembrance of things past
Building Roi
DeltaDNA hires Rovio, DeNA, Sega veteran David Zemke to optimise US performance
The numbers stack up
Cart And Horse
What's the correct order of Acquisition, Retention and Monetization for F2P games?
Monetizer Mavens shuffle the pack
Different Strokes
Discussing Kabam's use of dynamic IAP pricing in Star Wars: Uprising
Monetizer Mavens are nothing if not dynamic
Moba Or Moba$$$
Is Super Evil's longterm approach to Vainglory monetisation coherent?
Our Monetizer Mavens look ahead
Shelter Or Shanty?
Why the immediate success of Fallout Shelter can't be sustained
Our Monetisation Mavens think long-term
Behavioural Types
From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes?
Monetizer Mavens ponder the power of labels
A Word From Our Sponsors
Why in-game ads - native, video and brands - will unlock the next wave of F2P monetization
Monetizer Mavens go ad-funded
Swot
The challenges and opportunities for Nintendo as it makes the great leap to mobile
The Monetization Mavens consider the u-turn
Heart Of The Matter
Forget monetisation - F2P success is all about retention and engagement
Monetizer Mavens rethink their core
Time To Go
deltaDNA releases free and unlimited game analytics
Leverages high performance big data platform
The Long Game
Killer insights to monetize your players revealed
Balancing long term retention and early monetization
State Of Play
When it comes to monetization in 2015, we have all the questions...
Monetizer Mavens on the unknowns
Monetizer Mavens
2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change
Future trends from the remembrance of things past
Interview
2014 in Review: Mark Robinson, deltaDNA - Too many games are not making money
Future trends from past events
DeltaDNA makes a game to help devs maximise their analytics
Cooking, eating its own dog food
Monetizer Mavens
Carrots and sticks: How F2P designers should balance wither and daily rewards
Our Monetizer Mavens talk appointment gaming mechanics
Investment
DeltaDNA secures another $3 million
Additional investment
Monetizer Mavens
On F2P games' moral core, ability to unlock creative freedom and redistribute wealth
Our Monetizer Mavens lead the fightback
Monetizer Mavens
The power and potential of card-collection mechanics for F2P mobile games
The Monetisation Maven ponder trumps and jokers
Monetizer Mavens
Monetizer Mavens on their best games of 2014 so far
Learning from the best
Monetizer Mavens
On the balance F2P designers tread between encouraging players to pay and manipulation
The Monetisation Maven ponder ethical boundaries
Monetizer Mavens
What is the key area of monetisation in which most F2P games underperform?
The Monetization Mavens debate low-hanging fruit
Monetizer Mavens
Is there any place in the F2P designer's toolbox for energy-based economies?
Fuel for thought
Sponsored Featured
5 player types you should recognise to drive long term engagement
It's time to get personal
Monetizer Mavens
Is the proliferation of in-game currencies confusing players?
Introducing a new panel of experts
Interview
A lot can happen in a quarter of a millisecond: deltaDNA on the power of real-time analytics
You've got to think fast