Pgc Summit Shanghai
Publishers are returning to China and not just for "quick wins"
Companies no longer expect to enter a market that makes up 30% of global industry revenue with 3% of the effort
Profile
Mikael Leinonen
Job Title
CEO
Organisation MyGamez
About
Mikael is native of Finland and has been working and doing business in China since 2004. He started his China career with Finpro, Finland Trade Center, assisting Finnish ICT companies in China market. In 2008 he founded his first company, Posse Ltd, which has since provided numerous leading European handset and mobile VAS related companies with market entry, business development, and sales representative services.
Related Company
MyGamez
Articles featuring Mikael Leinonen
Pgc Summit Shanghai
MyGamez on why co-publishing could be your way into China
At PGC Summit Shanghai 2025, MyGamez CEO Mikael Leinonen made the case for co-publishing as the route into the world's biggest games market
Opening Up?
"It’s a great time to explore the Chinese games market"
We speak to MyGamez CEO Mikael Leinonen about the opportunities and challenges in China's lucrative games sector
Region Focus
State of play: Inside China's increasingly influential games industry
Ahead of the debut Pocket Gamer Connects Summit Shanghai on July 30th, we speak to industry executives and take a look at the rise of China's games sector
Ua Update
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
Eyes On China
Swrve now gives Western mobile game devs a full picture of their performance in China
Swrve is fully operational in China on AWS
China Syndrome
Mobile Mavens: Reaction to China's new restrictions on children gaming
Only three hours a week
What Now?
All China iOS fears just materialised - What now?
Understanding the impacts of the China iOS ISBN requirements with MyGamez
China
Speaker spotlight: Mikael Leinonen, MyGamez Ltd
Mikael Leinonen will be part of a panel discussion with leading Chinese Android game platforms Oppo and Vivo at Pocket Gamer Connects Helsinki
Global Power Panel
Mobile experts from around the world discuss global trends
Led by Appfluencer's William Heathershaw
China Awards
Chinese version of Hill Climb Racing wins China Mobile innovation award
Downloaded 54 million times in 2015
Bulking Up
West-to-China publisher MyGamez announces 9 million MAUs and new funding round
Growing portfolio
Up We Go
Fingersoft releases Chinese edition of Hill Climb Racing
Working with MyGamez
MyGamez on why full localisation wasn't key to Hill Climb Racing's success in China
Test the water before investing heavily
MyGamez kicks off gaming for China Unicom's set-top boxes with Tunnel Ground
The Finnish connection
With single SDK integration and a Finnish business mentality, we make it safe for western devs to release in China, says MyGamez
Bridging two cultures
MyGamez hits the ground running: bringing Hill Climb Racing, Badland and Benji Bananas to China
Best of Finland inbound to Android stores