Rising Revenue
In-game ads in hypercausal runners: Increasing revenue without sacrificing other metrics
Azur Games producer Milana Gelmanova shares how in-game ads helped to create a 5% to 20% revenue boost in a year
Related Company
Azur Games
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Anastasia Dovletova
Art Director, Azur Games
Alexey Platonov
lead analyst, Azur Games
Zlata Kazantseva
ASO manager, Azur Games
Sergey Martinkevich
Publishing Lead, Azur Games
Rustam Saidrakhmonov
ASO Lead, Azur Games
Nikolay Alekseev
Producer , Azur Games
Denis Shcherbakov
Producer, Azur Games
Dmitry Zusman
Project Owner, Azur Games
Artem Nikolayev
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Vasily Novoselov
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Dmitry Yaminsky
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Articles featuring Milana Gelmanova
Long Term Ops
Behind the scenes: How to achieve a 30% revenue increase three years after launch
Azur Games' Milana Gelmanova takes a deep dive on the long term ops of Taxi Run
Deconstruction
Game Analysis: Deconstructing Jelly Run 2048 - Boosting rewarded ads and retention with a new meta
Azur Games producer, Milana Gelmanova breaks down Jelly Run 2048 and how one mechanic worked magic for the game's metrics