Applovin Acquisition Approved
AppLovin finalises $1 billion acquisition of MoPub from Twitter
Acquired for $1 billion cash
Company Profile
MoPub
Related People
Kate Ellis-Hill
Team Lead, Publisher Account Dir.
Articles featuring MoPub
Done Deal
AppLovin's Daniel Tchernahovsky on its $1 billion MoPub acquisition
Daniel Tchernahovsky talks the hurdles involved and how to get acquired
Make That Money
Hypercasual mobile monetisation in 2021
Matthaus Krzykowski, Co-Founder of Growth FullStack, details the out-of-the-box options that led the charge for indie and mid-sized publishers to monetising hypercasual games in 2021
Splash Out
AppLovin purchases MoPub from Twitter for $1 billion cash
Will integrate into existing mobile ad platform
Trust, Scale And Arpdau
How Zynga manages its ad strategy in an era of consolidation
In conversation with MoPub
Pick 'n' Mix
MoPub helps devs reduce app size and pick select ad formats with new modular SDK
Pick and choose which ads you want to implement
Power Of Playable
How Miniclip doubled CPMs in Agar.io
Growth of playable ads
Power Of Rewards
How Ubisoft worked with MoPub to add rewarded videos and double LTV
Another string to the publisher's revenue bow
Going Wider
Tapjoy embraces 'meta mediation' role as it integrates MoPub, Fyber and AerServ
Aggregating the aggregators
Twitter unveils new mobile app promotion suite to drive installs
Direct download links included in ads