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Tapjoy embraces 'meta mediation' role as it integrates MoPub, Fyber and AerServ

Aggregating the aggregators
Tapjoy embraces 'meta mediation' role as it integrates MoPub, Fyber and AerServ
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Mobile monetisation outfit Tapjoy has announced it's now aggregating the SDKs from three mobile ad mediation companies.

Labelling itself as a "meta mediator", Tapjoy is working with MoPub, Fyber and AerServ to provide its developers with a wider, more optimised reach.

It also says the combination of networks and technology will optimise developers' ad pricing and fill rates, while ensuring players get a more targetted, personalised service thanks to its user segmentation and predictive analytics tools.

Three for one

"Our goal is to give developers the unique combination of ad-tech and mar-tech tools they need to monetize their consumer audiences intelligently and effectively," said Tapjoy's CEO Steve Wadsworth.

"Tapjoy's ad mediation strategy is to provide app developers with the ability to leverage our LTV Infrastructure for serving targeted, engaging and timely ads, regardless of the where the ad demand originates.

"Further, we are now complimenting these mediation offerings with Tapjoy's rewarded video and full screen interstitial ad services."

"For successful app monetization, app developers need to work with flexible partners that offer full-stack solutions," said Ross Barasch, senior director of global strategic partnerships, Fyber.

“App developers need to work with flexible partners that offer full-stack solutions.”
Ross Barasch

"Through this partnership, they'll gain access to some of the strongest monetization platforms available - ultimately driving higher yield for their inventory."

Tapjoy's SDK is used by 10,000 mobile apps with a global reach of more than 500 million monthly active users.

Existing clients can begin using mediation immediately by accessing it through their dashboard.