Running On
Super Mario Run surpasses 150 million downloads seven months after launch
Fire Emblem Heroes has less than a tenth of the downloads but generates more revenue
Company Profile
Nintendo
Website
www.nintendo.com
About
The worldwide pioneer in the creation of interactive entertainment, Nintendo manufactures and markets hardware and software for its Wii, DS, DSi, and 3DS systems. Since 1983, when it launched the NES, Nintendo has sold more than 2.9 billion video games and more than 496 million hardware units globally.
Related People
Reggie Fils-Aimé
Retired President/COO
Luciano Pereña
Nintendo Europe CEO
Satoru Iwata
CEO
Shuntaro Furukawa
President
Shigeru Miyamoto
Game Designer
Tatsumi Kimishima
President
+3 more
Accolades
Articles featuring Nintendo
Gateway Games
Nintendo's Reggie Fils-Aimé: Mobile introduces the consumer to our IP before they move on to the "full experience"
Reggie explains Nintendo's mobile philosophy, forgets that it hasn't released any games in China yet
Switch It Up
Nintendo teases new Pokemon RPG, Metroid Prime 4, Yoshi and Kirby for Switch
Game Freak developing core Pokemon RPG for console
Daaahhh!
Ubisoft teams up with Nintendo for Mario Rabbids crossover on Switch
Shigeru Miyamoto makes surprise appearance during reveal
Classic Move
Nintendo Switch online subscription will cost $20 and give players access to catalogue of free retro games
Paid online services delayed to 2018
Switched On
Report: Nintendo targets production of 18 million Switch consoles by March 2018
Stepping up production to keep up with demand
Switched On
Nintendo shares hit seven-year high on back of Switch success
Shares closed at ¥31,880 on May 24th
Wah-hoo
Mario Kart 8 Deluxe was the top-selling game in the US in April 2017
Sounds familiar somehow
Legend Of Mobile
Report: Nintendo to release The Legend of Zelda on mobile
Set to arrive after Animal Crossing
Super Speed
Mario Kart 8 Deluxe became the best-selling game of April 2017 in the UK in just two days
Breath of the Wild takes 6th spot depsite being launched in March
The Deluxe Package
Mario Kart 8 Deluxe becomes fastest-selling game of the franchise with 459,000 units sold in the US
Tops the UK sales charts for last week in just one day of sales
Super Fire Emblem
Deconstructing Nintendo’s $300 million mobile game success
The start of something bigger?
Still Running
Super Mario Run approaches 150 million downloads
Number of paid players said to be gradually increasing too
Nintendo Financials Fy17
Nintendo profits soar to $921 million as Switch sells 2.74 million units
Goes awfully quiet on its mobile games
Switched On
Nintendo Switch the fastest selling console in the company’s history
Breath of the Wild has a 100% attach rate in the US
Switch Vulnerability
Nintendo offering up to $20,000 for information on Switch vulnerabilities
Prove there's a problem, get paid
Switch Japan
Nintendo's Switch has sold 500,000 units in Japan
Sales are up week-on-week to 78,441 units
Reading Between The Lines
Nintendo has a mobile strategy, just not a coherent one
Super Mario Run versus Fire Emblem Heroes
Super Mario Flop
Super Mario Run's sales failed to meet Nintendo's expectations
But Fire Emblem Heroes is doing well
Super Mario Review
Super Mario Run gets over 160,000 5-star reviews on Google Play in 24 hours
Fans rush to defend the big N
Super Mario Android
Super Mario Run launches on Android three months after first appearing on iOS
Should have run faster
Hungry For Switch
Nintendo is already shipping out more Switch consoles to retailers
Had only planned to ship two million units in March
In Another Castle
Super Mario Run jumps onto Android this week
Game finally comes to Google Play on March 23rd
Double The Switch
Nintendo doubles production of Switch consoles to 16 million units
Strong first week sales getting everyone excited
Homegrown Talent
Whatever happened to Fire Emblem Heroes?
How has Nintendo’s first F2P mobile game launched?
Switch Sales
Nintendo's Switch sells 1.5 million units worldwide
So says SuperData Research
Form & Function
Trying to get a grip on Nintendo Switch
Hands on with the latest contender
Switch Sales
Update: Nintendo Switch sells over 500,000 units in Japan, UK and France in first three days
Outsold the Wii in the Americas, but no exact figures released
Switched On
Nintendo Switch UK sales surpass 80,000
Sales better than Wii U launch weekend
Switch Launch
Nintendo's hybrid console Switch launches worldwide for $299
Stock already running low
Rip Tablets, Long Live Switch
Flashback Friday: The death of tablet gaming gives Nintendo Switch its best opportunity for success
There's a gap forming, and Nintendo should fill it
Japanese Hit
Nintendo's Fire Emblem Heroes made more than $5 million in first few days
Over one million downloads half a day after release
Nintendo On Mobile
Nintendo considering partnerships with developers other than DeNA for future mobile games
Also talks staff size and Switch architecture
Super Mario Korea
Super Mario Run shoots to the top of App Store download charts in South Korea
Not doing as well in grossing ranks
Fired Up
Nintendo’s Japan-first approach for Fire Emblem Heroes pays off as it nets $2.9 million on its first day
Already a top grosser in the US and Japan
Iap Inspector
How does Fire Emblem Heroes monetise?
IAPs from the players' perspective
Fire Emblem Launches
Nintendo's third mobile game Fire Emblem Heroes lands on Android and iOS
Will it be a success?
Super Mario Revenue
Super Mario Run generates $39 million from 78 million downloads
Tatsumi Kimishima finally offers some numbers
Nintendo Financials Q3 Fy17
Nintendo posts profits of $904 million thanks to Pokemon GO and Super Mario Run
Pushes Animal Crossing Mobile back to next fiscal year
Mobile Mavens
Why is Nintendo making Fire Emblem Heroes free-to-play?
And can it be a global success?
Home Grown
Why Nintendo has taken a Japan-first approach with Fire Emblem Heroes
Aiming for success in the highest ARPU market in the world
Fire Emblem Heroes
Fire Emblem Heroes reveal shows Nintendo is going fully free-to-play
Gacha and key art implies Super Mario Run's model has been ditched
Switch Off
Nintendo Switch is a great concept wrapped up in a disappointing and expensive launch package
We'll need to wait until Christmas to see its real potential
Switching Off
Nintendo shares fall 5.75% as investors react poorly to Nintendo Switch reveal
Relatively high price and low battery life could be to blame
Multiplayer Cost
Nintendo Switch will have a subscription charge for online play
Subscribers will get a free NES and SNES game each month
Switch Price
Nintendo Switch will launch on March 3rd 2017 for $299.99
Console will have battery life of between two and a half hours and six hours
Failure To Engage
Forget revenue, it’s Super Mario Run’s retention that proves Free-to-Start is DOA
Nintendo's mobile debut demonstrates dated thinking
Super Mario Jog
Super Mario Run has generated $30 million from 90 million downloads
Lower than expected but not hugely surprising
Super Android
Nintendo prepares Super Mario Run for jump to Android
Big download numbers expected
Nintendo On Mobile
Nintendo planning to launch up to three mobile games a year after successful 2016
Tatsumi Kimishima thinks it should be a main pillar of the business