Reading Between The Lines
Nintendo has a mobile strategy, just not a coherent one
Super Mario Run versus Fire Emblem Heroes
Company Profile
Nintendo
Website
www.nintendo.com
About
The worldwide pioneer in the creation of interactive entertainment, Nintendo manufactures and markets hardware and software for its Wii, DS, DSi, and 3DS systems. Since 1983, when it launched the NES, Nintendo has sold more than 2.9 billion video games and more than 496 million hardware units globally.
Related People
Satoru Iwata
CEO
Shigeru Miyamoto
Game Designer
Shuntaro Furukawa
President
Tatsumi Kimishima
President
Reggie Fils-Aimé
Retired President/COO
Luciano Pereña
Nintendo Europe CEO
+3 more
Accolades
Articles featuring Nintendo
Super Mario Flop
Super Mario Run's sales failed to meet Nintendo's expectations
But Fire Emblem Heroes is doing well
Super Mario Review
Super Mario Run gets over 160,000 5-star reviews on Google Play in 24 hours
Fans rush to defend the big N
Super Mario Android
Super Mario Run launches on Android three months after first appearing on iOS
Should have run faster
Hungry For Switch
Nintendo is already shipping out more Switch consoles to retailers
Had only planned to ship two million units in March
In Another Castle
Super Mario Run jumps onto Android this week
Game finally comes to Google Play on March 23rd
Double The Switch
Nintendo doubles production of Switch consoles to 16 million units
Strong first week sales getting everyone excited
Homegrown Talent
Whatever happened to Fire Emblem Heroes?
How has Nintendo’s first F2P mobile game launched?
Switch Sales
Nintendo's Switch sells 1.5 million units worldwide
So says SuperData Research
Form & Function
Trying to get a grip on Nintendo Switch
Hands on with the latest contender
Switch Sales
Update: Nintendo Switch sells over 500,000 units in Japan, UK and France in first three days
Outsold the Wii in the Americas, but no exact figures released
Switched On
Nintendo Switch UK sales surpass 80,000
Sales better than Wii U launch weekend
Switch Launch
Nintendo's hybrid console Switch launches worldwide for $299
Stock already running low
Rip Tablets, Long Live Switch
Flashback Friday: The death of tablet gaming gives Nintendo Switch its best opportunity for success
There's a gap forming, and Nintendo should fill it
Japanese Hit
Nintendo's Fire Emblem Heroes made more than $5 million in first few days
Over one million downloads half a day after release
Nintendo On Mobile
Nintendo considering partnerships with developers other than DeNA for future mobile games
Also talks staff size and Switch architecture
Super Mario Korea
Super Mario Run shoots to the top of App Store download charts in South Korea
Not doing as well in grossing ranks
Fired Up
Nintendo’s Japan-first approach for Fire Emblem Heroes pays off as it nets $2.9 million on its first day
Already a top grosser in the US and Japan
Iap Inspector
How does Fire Emblem Heroes monetise?
IAPs from the players' perspective
Fire Emblem Launches
Nintendo's third mobile game Fire Emblem Heroes lands on Android and iOS
Will it be a success?
Super Mario Revenue
Super Mario Run generates $39 million from 78 million downloads
Tatsumi Kimishima finally offers some numbers
Nintendo Financials Q3 Fy17
Nintendo posts profits of $904 million thanks to Pokemon GO and Super Mario Run
Pushes Animal Crossing Mobile back to next fiscal year
Mobile Mavens
Why is Nintendo making Fire Emblem Heroes free-to-play?
And can it be a global success?
Home Grown
Why Nintendo has taken a Japan-first approach with Fire Emblem Heroes
Aiming for success in the highest ARPU market in the world
Fire Emblem Heroes
Fire Emblem Heroes reveal shows Nintendo is going fully free-to-play
Gacha and key art implies Super Mario Run's model has been ditched
Switch Off
Nintendo Switch is a great concept wrapped up in a disappointing and expensive launch package
We'll need to wait until Christmas to see its real potential
Switching Off
Nintendo shares fall 5.75% as investors react poorly to Nintendo Switch reveal
Relatively high price and low battery life could be to blame
Multiplayer Cost
Nintendo Switch will have a subscription charge for online play
Subscribers will get a free NES and SNES game each month
Switch Price
Nintendo Switch will launch on March 3rd 2017 for $299.99
Console will have battery life of between two and a half hours and six hours
Failure To Engage
Forget revenue, it’s Super Mario Run’s retention that proves Free-to-Start is DOA
Nintendo's mobile debut demonstrates dated thinking
Super Mario Jog
Super Mario Run has generated $30 million from 90 million downloads
Lower than expected but not hugely surprising
Super Android
Nintendo prepares Super Mario Run for jump to Android
Big download numbers expected
Nintendo On Mobile
Nintendo planning to launch up to three mobile games a year after successful 2016
Tatsumi Kimishima thinks it should be a main pillar of the business
Let's-a-go
Super Mario Run dashes past 50 million downloads in its first week of release
Still no official word on revenue
Super Mario Thirds
Super Mario Run made up 30% of all iOS spending during its first three days
More numbers from the hottest new game
Super Mario Runaway
Super Mario Run officially hits 40 million downloads
No word on sales
For And Against
Is the backlash against Super Mario Run's $9.99 price justified?
PocketGamer.biz debates both sides
Switch To Vr
Nintendo seemingly files patent for Switch VR headset peripheral
Zelda in your face
Running Nicely
Super Mario Run generates $14 million during its first three days of launch
Yet more numbers run in
Slow To Switch
Nintendo Switch uses last-gen Nvidia tech and will run 60% slower when undocked
But when has Nintendo ever had the best performance?
Super Mario Fall
Nintendo shares fall further 7% as investors show Super Mario Run concerns
Early download and revenue success not enough to convince investors
Download Dash
Super Mario Run runs up 37 million downloads in three days
Some big early numbers for Mario’s mobile debut
Super Mario Fall
Nintendo shares fall 5% following Super Mario Run launch
Still better than pre-Pokemon GO days
Runaway Success
Super Mario Run tops download charts in 49 countries and the top grossing rankings in eight
Sees success in US and UK
We Have Lift Off
Super Mario Run now available on iPhones and iPads
Mario’s mobile debut releases in 150 countries
Runaway Success?
Can Super Mario Run really shatter records and make $70 million in its first month?
We look at the history of Mario and his potential for the big jump to mobile
Late Night Switch
Nintendo Switch launch date and price to be revealed on January 12th at 8pm PT/11pm ET
4am GMT for poor UK-based news editors
Super Nintendo World
Universal Studios Japan to open $433 million Nintendo-themed area by 2020
Generating 1.1 million jobs in the decade after its launch
Super Mario Estimates
Super Mario Run will generate $71 million in its first month of release, says Sensor Tower
7.1 million paying players is reasonable, right?
Run & Jump
Nintendo stock prices jump 3.7% after positive reaction to Super Mario Run marketing
Heading back towards post-Pokemon GO hype levels