Mobile Advertising
Apple Search Ads sees a 5% year-on-year increase in share-of-wallet
The recent adoption of Apple’s ATT policies badly affected Apple and Facebook, while Google remained unaffected
Company Profile
Snap Inc.
Related People
Gracia Pozo
Manager, Strategic Partnerships
Pedro Rodrigues
Head of EMEA Game Partnerships
Will Wu
Head of Snap Games
John Imah
Head of Games and Entertainment Partnerships
+1 more
Articles featuring Snap Inc.
Lose Some. Win Some
Netflix hires two top ad executives from social media platform Snap
Ex-Snap execs land top roles following layoff of 1300 Snap employees
Snapchat Spookery
Snap releases AR game Ghost Phone within the Snapchat app
Augmented Reality horror game stylised as found footage for a modern twist on those Blair Witch Project vibes
Turkey's Silicon Valley
Turkish hypercasual studio Tiplay joins Snap Inc's accelerator programme
"A very important step towards our goal of making Denizli the Silicon Valley of Turkey"
Meet The Experts
Speaker Spotlight: Snap's Gracia Pozo on the next gen of hypercasual games
Meet the mobile hypercasual experts at Pocket Gamer Connects London, February 14-15
Voodoo X Snapchat
Snapchat gaming is different: it's curated; it's hypersocial
Snap Games and Voodoo explain their partnership
Snap Partner Summit 2021
Voodoo extends partnership with Snapchat, five more games coming to platform
Unity deal also in place regarding Bitmojis
Oh Snap
Gismart signs multi-game agreement with Snapchat
"Our relationship with Snap has quickly extended to multi-game partnership"
Oh Snap
Snap Inc partners with Unity to bring its tech to game developers
"We're building on our commitment of enabling developer success at all stages of the game life cycle, from creation onwards"
Poc In Mobile
"I’ve often had to do twice the work to convince people that I am capable," says Snap Games' John Imah
"In every role I’ve held throughout my entire professional career, I’ve been the first black employee with the title."
Welcome Aboard
Snap Games sharpens up with hires from Kongregate and Facebook
Panayoti Haritatos and Jessica Shetty hired
Snapped Up
Snap Games hires Brittany Brown as new marketing manager
Previously a brand manager at Twitch
A New Contender
How Snap Games tackles exclusivity, monetisation, and competition from Apple Arcade
Snap Games head Will Wu shares his thoughts on the first 10 months
Snap Back
Snap Games adds Leaderboard Games to its chat app gaming platform
Two games launched with the feature
Event
Geewa, Tencent, Snap Inc and the IMGA to speak at the first ever Pocket Gamer Connects Jordan
Final set of speakers revealed for next week’s two-day B2B games industry conference
Quick Fix
Subway Surfers Airtime launches exclusively for Snap Games
First franchise extension
Ongoing Partnership
Snap and Baidu renew sales partnership to continue reach in Asia
“Our partnership with Snap Inc. provides Chinese companies new avenues to expand their businesses through Snapchat advertising”
Snap Royale
Zynga launches Snapchat exclusive game Tiny Royale
Battle royale title is the publisher's first release on the Snap Games platform
Rolling Out
Snapchat launches SDK allowing developers access to in-game Bitmoji avatars
Kenny Mitchell also appointed new chief marketing officer
New Ad Network
Snapchat to launch the Snap Audience Network for third-party apps
Set to launch in the coming months
Snap Games
Snap Games is a new real-time multiplayer games platform for Snapchat
Zynga, ZeptoLab, Spry Fox, Game Closure and PikPok the first development partners
Camera Play
Report: Snapchat launching games platform in April
Unveiling to take place at company’s first summit on April 4th
Oh Snap
Case study: How Miniclip used Snapchat to market Football Strike
The marketing push resulted in more than 200,000 new installs for Football Strike, peaking at 10,000 daily installs at a $2.07 CPM
Oh Snap
Tenjin named Snapchat mobile measurement partner
Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads
Snapchat Memes
How memes helped one app get a six-times cheaper CPI on Snapchat
Fanbytes offers key lessons on marketing your app
Oh Snap
Report: Snapchat games platform to land later this year
One games publisher is said to be lined up already
Face Games
Snapchat gets ‘Snappables’ augmented reality games
Weekly games launch on the platform
New Games Platform?
Snapchat snaps up UK cloud-based HTML5 game engine PlayCanvas
Could it be eyeing up instant games for the platform?
Snapped Up
Tencent snaps up 12% stake in Snapchat owner
"We have long been inspired by the creativity and entrepreneurial spirit of Tencent"