Fifth Annual
Pokémon GO Fest 2021 generated over $20 million in two days
$731.3 million in global spending from 2021 alone
The Pokémon Company International, a subsidiary of The PokémonCompany in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.