JECO secures $1.3m to streamline game development and creative workflows

Date | Type | Companies Involved | Size |
---|---|---|---|
Jul 30, 2025 | investment | $1.3m |
- Funding round led by Games Angels, with British Business Bank making its first Regional Angels investment.
- Co-founded by Forbes 30Under30 entrepreneur and veteran technologist Emily Bailey.
- The British Business Bank backs JECO to help close regional gaps in early-stage funding.
Toolset provider for game developers and digital creatives JECO has raised £960,000 ($1.3 million) in growth funding.
The team said it will use the investment to streamline development workflows and future-proof creative projects as it aims to “transform” how developers create software and the way users interact with their hardware.
The round was led by Games Angels, with participation from the British Business Bank, marking its first investment through the £7m ($9.3m) Regional Angels Programme co-investment platform.
Launched in 2019, the programme aims to address regional disparities in early-stage equity funding by backing angel networks and investors outside London, thereby boosting access to capital for startups across various sectors.
Making positive changes
JECO was co-founded by a Forbes 30Under30 entrepreneur and industry professional Emily Bailey. She has over 25 years of experience in games and technology.
“JECO was born out of the belief that if developers are given frictionless ways to improve and enhance their development processes, they can find quicker, cost effective routes to market, and can also start to play an important role in addressing wider environmental issues that may impact our industry in the future," said JECO CEO and co-founder Emily Bailey.
“Simon and I are incredibly grateful to all our investors for supporting us in our mission; to support developers in making positive behavioural changes through the power of technology."