Krafton Ad Platform India officially launches to expand Neptune’s ad-tech business

• KADP India will manage advertising operations for BGMI, from inventory planning through campaign delivery and optimisation.
• BGMI has accumulated more than 260 million users since launching in 2021.
• The company aims to build a premium advertising ecosystem using NEPTUNE’s proprietary ad-tech platform.

Krafton Ad Platform India (KADP India), a subsidiary of South Korean advertising technology company Neptune, has launched its advertising technology business in India.

KADP was established in April 2026 following Krafton's acquisition of a majority stake in Neptune in April 2025. KADP India will serve as the company’s vehicle for delivering advertising technology and operations in the Indian market.

As part of its launch, KADP India has partnered with Krafton to manage advertising operations for Battlegrounds Mobile India (BGMI), covering inventory planning and design, campaign delivery, optimisation and operational management.

BGMI focus

Launched in 2021, BGMI has accumulated more than 260 million users in India. The game has also hosted in-game collaborations with brands including Royal Enfield, Mahindra, Hero MotoCorp and PepsiCo.

KADP India will initially leverage Neptune’s proprietary ad-tech platform and local operations team to support BGMI advertising, while planning to expand partnerships with other premium digital media platforms across India.

“Gaming is redefining how brands engage with consumers, and BGMI offers one of the most immersive environments to build those connections," said KADP India sales lead Krishna Kant Singh.

“Our vision is to transform advertising from an interruption into a meaningful part of the player experience, delivering solutions that create value for brands while preserving the authenticity and engagement that players expect. 

“As we expand KADP India's capabilities, we aim to set a new benchmark for performance-driven advertising in gaming"