Return Of A Legend
Tomb Raider Reloaded available for pre-registration on Android ahead of worldwide release
The game will launch on iOS, Android, and Netflix Games on Valentine’s Day – Lara Croft's birthday
Ai Ads
AdLiven announces AI image Generation Tool to for playable ads
The first-of-its-kind tool uses a neural network to identify specific variables linked to playable ads
Pocket Gamer Connects
Aarni Linnakangas talks “Shifting genres while keeping your core identity”
Superplus Games Hills of Steel made the shift to RTS. At PGC London 2023 they explained how they kept their core identity despite the shift in game design
New Launch
Street Fighter Duel coming to the West in 2023
Pre-registration is now open for Tencent’s Street Fighter mobile spin-off game, previously released in China and now coming to the West
Industry's Finest
Nominations for the Pocket Gamer Mobile Games Awards 2023 are live
Lobbying for the 22 categories – which for the first time will be open to industry-wide voting – closes on March 3rd
Killed At Its Apex
EA cancels Apex Legends Mobile and Battlefield Mobile
The studio is also closing developer Industrial Toys
Podcast
LiveOps on a shoestring budget | Podcast
MobilityWare's Larry Hsieh explains how you can 'do more with less' to keep your players engaged
Comment & Opinion
Devolver Tumble Time’s Monetisation - Genius or Devious?
While the new match3 game from indie publisher Devolver may seem like a humorous take on the world of mobile games, it still pulls a few tricks to dip into your wallet
Raiding The Small Screen
Amazon have reportedly purchased Tomb Raider from Embracer Group for $600 million
The company announced a television adaptation earlier this week, but they could have much larger plans for the iconic franchise
Applovin Data
Revealed: The key metrics for an effective ad creative
Narrative, relateability, and customisation… AppLovin data breaks down what it takes to make an effective ad
Newzoo Report
Mobile is the dominant platform for accessing media and IP
60 percent of engagement with media platforms happens on mobile devices
Ports
Desta: The Memories Between, makes the jump from mobile to Switch & PC
Developed by Ustwo Games, the title is now spreading its wings beyond its exclusive deal with Netflix Games
Believe In Better Adtech
Company Spotlight: adjoe
Meet adjoe, the Hamburg-based advertising tech and monetisation specialist
Hypercasual Report
Cost Per Install for hypercasual games hit an all-time high
IDFA changes hit iOS hard, forcing up user acquisition spending in 2022’s fourth quarter
New Releases
Ubisoft brings Valiant Hearts spin-off exclusively to Netflix Games
The Valiant Hearts: The Great War spin-off, Valiant Hearts: Coming Home, launches today on Netflix Games
Pocket Gamer Connects
Voodoo’s Alex Shea: “Hypercasual is dead”
In his talk at PGC London 2023, Alex Shea of Voodoo made a convincing argument for how hypercasual may be going the way of the dodo
Diversity In Gaming
How inclusivity and diversity can lead to a positive future
Groups such as Rovio, LEGO and Nokia joined a roundtable led by UNICEF Finland to discuss insights and experiences
Milestones
UK mobile dev Kwalee hits 1bn total installs
Leamington Spa-based developer Kwalee announced the important milestone today
Build Better Battlers
Get 55 percent revenue share in the Crazy Trends Challenge by CrazyLabs
Test your battle games, pass the benchmark and win great prizes!
Very Big Indie Pitch
Adriaan de Jongh becomes a three time Big Indie Pitch winner with Secret Shuffle
Winners breakdown
Legislation
Indian game makers call for better consultation on proposed changes to legislation
Controversial new legislation which would see games in India covered by iGaming or gambling legislation has caused an uproar amongst game makers
Statistics
Android has a 71% share of all ads traffic
Android remains the preferred platform for creatives, as the number of advertisers has more than doubled from 2019 to 2022
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pic of the big news that came out of Pocket Gamer Connects London 2023
New Hires
Adjoe plans to open up new markets as they hire fresh management team
Mobile advertising platform Adjoe has made three new key hires, concentrating on growing their business in new markets and leading the overall team
Gender In Gaming
No women are among 400 highest-earning esports players
Finland has the highest disparity between male and female earners
Pocket Gamer Connects 2023
Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.”
If you're not in MENA then you're not doing business. That was the message from the Maysalward founder and CEO at PGC London 2023
Sports In Games
Tennis Clash named the official mobile game of Roland-Garros
The announcement follows a successful collaboration with Fédération Française de Tennis in 2022
Pocket Gamer Connects
Playing games at 30,000 feet with United Airlines’ Clare Dussman
Appearing live at PGC London 2023, UA's senior product lead discussed the company’s success in integrating mobile games into their onboard app
Pocket Gamer Connects
ustwo's Jennifer Estaris on gaming's potential for positive change
The game director took to the stage at Pocket Gamer Connects to discuss climate activism
Job News
Google veteran Tian Lim appointed Roblox’s vice president of product for the Creator Group
New hires abound as Tian Pei, Ashley McCollum, and Justine Higueras also join the team
Pocket Gamer Connects
Data.ai reveal the global trends and tips you need for success in 2023
Senior marketing manager at Data.ai, Chris Uglietta took to the stage at Pocket Gamer Connects London 2023
Acquisitions
Metacore acquires discontinued Supercell game Everdale
The story continues… Despite being shut down by its creators, Everdale is about to start a new life as Metacore acquires the title
Job News
Snowprint Studios hire ex-Miniclip talent as new CMO
The Warhammer 40,000: Tacticus developers have appointed Jonathan Winters as their new CMO
Installs & Uninstalls
Why are people uninstalling games ahead of other apps?
Games are seeing the largest portion of uninstalls in any category of app, so why is this happening?
Pocket Gamer Connects
How Crytek incorporates narrative into live events to drive engagement
Crytek’s narrative team took to the stage at PGC London to share the secrets behind Hunt: Showdown's events success
Pocket Gamer Connects
Brainamics measures your player's brainwaves so you can make better games
Appearing at PGC London 2023 – how new tech can measure player emotions to make better games
Pocket Gamer Connects
MNM Gaming's Kalvin Chung on the cultural communication potential of Esports
At Pocket Gamer Connects London CEO of MNM Gaming, Kalvin Chung, spoke about the cultural communication potential of Esports
Pocket Gamer Connects
How Product Madness promote workplace connections and build community
From Pocket Gamer Connects London: The team at Product Madness gave essential team-building advice for uncertain times
New Launch
Bidstack launches dedicated Sports Division and partnership with SimWin Sports
Bidstack's new sports division allows the management of virtual advertising on a whole new level
Cross-platform Promo
Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage
The cross-promotional mobile-to-console tactics continue
Marketing Skills
How to form a successful influencer marketing strategy in 2023
The social landscape is always moving but the right, powerful, influencer-led social media campaign can still deliver results
Trends 2023
Mobile Games Industry Trends 2023: Revenue models
MobileGroove's Peggy Anne Salz looks at the hottest new ways to monetise games, from subscription models to independent game stores
Closed Beta Co-op
Could HoYoverse’s Honkai: Star Rail recapture Genshin Impact’s success?
Final Closed Beta for the latest entry in the Honkai series coming to iOS, Android and PC
Putting Players First
Jetpack Collective announce action 'roguelite' UnderKnight
Building on their quest to put players first, their second release aims to deliver true console-style gaming on mobile
Bigger And Better Than Ever
Find out what you missed at the biggest show in Pocket Gamer Connects history!
2,600 attendees, 1,200+ leading companies, 65 countries represented across 6 continents and 280+ expert speakers joined us for our flagship show this week
Pocket Gamer Connects
Matchmade's Jiri Kupiainen gives us 10 weeks to save the games industry at PG Connects London
Delivering an important eco message as part of a tour of upcoming gaming events
Pocket Gamer Connects
Pocket Gamer Connects 2023. It's a wrap!
Here's our highlights from day two of our massive Pocket Gamer Connects London 2023 event
Gotta Dunk 'em All
Is basketball bigger than Pokemon? Niantic has to hope so
The augmented reality pioneer brings the world's biggest NBA stars to your neighbourhood
Publishing
Flexion to publish Hill Climb Racing on alternative app stores
Flexion is set to publish Fingersoft's Hill Climb Racing 1 & 2 to alternative app stores
Pocket Gamer Connects
Adventure Capitalist developer HyperHippo shares 10 Years of Learning in 6 key points at PG Connects London
At PGC London CEO Sam Fisher focused on taking the long term view, fostering creative culture and trusting yourself