Action Advances
Genshin Impact drove US Action mobile game spending in 2021
Hypercasual was the most downloaded genre
Ua Ok
Pollen VC launches the definitive guide to selecting a UA financing partner
Everything you ever wanted to know about paying for UA – but didn’t know to ask
Providing Predictions
Newzoo: Apple and Google will open up app marketplaces in 2022
Expectations for the next year
Boosting Blockchain
Forte acquires N3twork tech platform to boost blockchain growth
Will form new games focused studio, N3twork Studios
Breaking New Ground
Adverty adds two new mobile first-person shooter games through partnership with Blayze Games
In-Play ads bring new revenue to Bullet Force and Forward Assault, which have more than 30 million combined global downloads
Metaverse Making Together
Yahaha Studios secures $50 million to build "no-code" UGC metaverse
Aimed at users with all levels of skill to create games
Rpg Report
East versus west: gaming cultures clash in new RPG report
Pangle and Newzoo explore the differences in engagement between east and west in role-playing game deep dive
Prevailing Partnership
Anzu and Ubisoft extend partnership after 'exceptional results'
The 2020 partnership continues
Four New Games
Mighty Kingdom and East Side Games partner to co-develop four mobile games
Two-year partnership will leverage original and existing IP
At It Again
Krafton sues Garena, Apple, and Google over Free Fire copyright infringement
Demands the app be removed and damages paid
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Airnow Acquires
Airnow acquires mobile growth firm Lab Cave
CEO Luis Bertó will continue to lead
B2c Pro
Thunderful brings on former Playstation exec Kathrin Strangfeld
Reshuffles executive team
Almighty Acquisitions
Mobile games deals reached $15.5 billion in 2021, says Drake Star
Topped $85 billion in games deals across the board
Player First Always
How to balance game monetisation with a player-first mindset
Meta Audience Network explores the ways in which leading developers and publishers utilise monetisation strategies to complement the player experience and drive engagement
Apple Alterations
Apple to make third-party payments available in South Korea
In accordance with change in law
Crypto Jam
Homa Games brings Sorare’s NFT Legend Cards to mobile gaming in new jam edition
Homa Games is building on Sorare's blockchain infrastructure to give life to legends like Cruyff and Platini in mobile games. Registration is now open.
Now With Nfts
Sulake enables use of NFT avatars in Habbo
Distributing in-game perks through Immutable X
Goat
App Annie: consumers spent $116 billion on mobile games in 2021
App Annie report Roblox and Genshin Impact boost player spending
Broadening The Board
Playtika brings Dana Gross and Hong Du onto the board
Brings total board members to seven
Getting Comfortable
PUBG Mobile takes top spot in December 2021 at $244 million
China makes up over half of all revenue for the battle royale
Best Year Yet
App Store developers earned $260 billion since launch
Up $60 billion from start of 2021
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Largest Gaming Acquisition
Mobile Mavens: Reactions to Take-Two's acquisition of Zynga
Industry responds to $12.7 billion acquisition
No Mystery Here
Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay
Panteon got 100 Mystery Buttons back into the top of the charts with increased installs and ARPDAU thanks to a partnership with ironSource
Environmental Expansion
Netmarble launches ESG Management Council, plans to reduce CO2 emissions
Aims to reduce annual Co2 output by 5,300 tons
Itchy Twitter Fingers
Japan’s mobile games community dominated Twitter in 2021
Genshin Impact leads the conversations
Merging Media
Dodreams invests $1.4 million to merge games with online videos
Aiming to create grassroots marketers from its playerbase
$12.7 Billion Acquisition
Take-Two makes bold move to transform its business with Zynga acquisition
How Zynga could change Take-Two’s business
Wow
Take-Two acquires Zynga at $12.7 billion valuation
Second largest games industry acquisition
Sheer Scale
The PocketGamer.biz View: Take-Two acquires Zynga
Editor Khai Trung Le shares his thoughts on Take-Two’s acquisition of Zynga
Gamer's Guerdon
StageZero raises $1.8 million to reward mobile gamers for training AI
Will include labelling tasks which can help train virtual assistants
Strategic Signing
Azerion extends partnership to exclusively publish Ubisoft Nano titles
Will manage distribution and monetisation of titles
Guest Column
Five trends in 2022 to shape the mobile games industry
Why 2022 is the year for gaming
Most Read
Hot Five: Former Zynga execs launch Dice: Heroes of Whitestone, Tencent raises $3 billion, and Roblox’s Chinese app removed from mainland stores
The hottest news articles on PG.biz
Competition Collaborators
Hashcube partners with wagering platform Pllay to integrate esports competitions
Provides access to over 20 million casual mobile gamers
Last Chance
Indie developers: pitch your games to industry experts this January
Get your games the exposure and expert feedback it deserves at this month’s digital Big Indie Pitch
Roblox Retracted
Roblox removes Chinese app LuoBuLesi to rebuild
Removed from mainland app stores in December
Cheaters Come A Cropper
PUBG Mobile hackers to pay $10 million to Tencent and Krafton
Will be used to fund anti-cheat tech
Making New Frens
OP Games launches indie publishing arm GM Frens
Aims to bring indie developers onto the blockchain
Spearheading Subscriptions
Team17 acquires What the Golf? publisher The Label for up to $40 million
Foothold in mobile games subscriptions market
Mobile Moves Ahead
UK mobile games spending increased by 8.1% in 2021
21.9 percent above pre-pandemic spending
Green Footprint
Kolibri Games partners with Planetly to attain carbon neutrality
Makes contribution for past two years of business operations
In-app Ads Widen
In-game ads expected to generate $14 billion by 2028
Key players include IronSource, EA, Anzu, and more
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European Spending
Europeans spent $11.2 billion on mobile games in 2021
PUBG Mobile, Coin Master, and Roblox lead the way
Hyping Hypercasual
Apple’s privacy changes level the playing field for hypercasual games
Moloco's Henry Wang details the shift in hypercasual growth models under Apple’s new privacy policies, and how savvy marketers can strike while the iron is hot.
Indian Innovation
Zupee partners with Jio Platforms, raises $102 million
Now with the largest reach of any India-based games company
Electric Hypercar
Krafton partners with Bugatti Rimac to bring Rimac Nevera to New State
First big collaboration for Krafton's latest entry
Diversification
Nexon branches out with $400 million investment into Russo Brother’s AGBO
A further $100 million set aside