Hero's Return
King's midcore title Hero returns to soft launch with a massive update
Now also available in Philippines and Singapore
Press Power
PRing mobile games in Japan is tough, but you get better results than trying to PR mobile games in Europe
David McCarthy on when less is more
Mumbai To Copenhagen
"Creative dissatisfaction": Why Indian indie Shailesh Prabhu swapped Mumbai for Copenhagen
Leaving home to chase the art
Fan Play
Japanese marketing network Dentsu invests in US superfan platform Victorious
The new way to engage
Consolidation
Mobile Mavens discuss Vivendi's risky Gameloft acquisition
And will it be a good thing for either party?
Keep On Crawling
Nonstop Knight is Flaregames' most successful launch ever with 2 million downloads in 4 days
Everyone loves a dungeon
Number Crunch
650 million people play Facebook-connected games each month
So says global games partnerships director Leo Olebe
Sharing Is Caring
Blizzard integrates Facebook Login into Hearthstone, World of Warcraft and more
Social Blizzard
Cash Out
To reduce debt, SoftBank is selling back $685 million shares to GungHo Online
Sprint deal forces hand
Wrist Quick
Wooga's debut Apple Watch game is retaining players twice as well as mobile games
A new way to play
Half-time Analysis
Six months on, Space Ape's Simon Hade reflects on his predictions for 2016
Why he still expects to see a Chinese dev hit Western top 20
United?
Unity isn't an engine. It's about a providing successful games-as-a-service. So why don't developers get it?
Unity is making F2P easier, but is anyone listening?
Great Wall
Chinese government stamps down on mobile games, requiring state clearance for all games and some updates
Barriers to entry
Roll Out
Space Ape on making Transformers: Earth Wars its most accessible game yet
Appealing to people who never played Clash of Clans
Talent Scout
Hire or train: Can anyone really be a UA manager?
Do you know your ROI from your LTV?
Most Read
The dark side of video ads, how to segment your players, and has Vivendi made a huge mistake?
The hottest articles of last week
Clients First
NativeX hiring an SF-based Advertising Sales Manager
New blood
Cash In
NetEase leads $2.5 million round in integrated analytics, attribution and aggregation outfit Tenjin
Integrated approach
Late Surge
How Tilting Point increased Photo Finish Horse Racing's DAUs 1,920%
Post-launch recovery
All For One
As Solitaire reaches 200 million downloads, MobilityWare looks to expand
New hands
Timing Not Location Is Key
Flashback Friday: Think less EA, more Bethesda: Why E3 needs to get decentralised and go global to stay relevant
Out with the old, in with the new
Apply Now
Barcelona-based mobile ad exchange startup Tappx is hiring a Full Stack Developer
Ad exchange network seeks proficient programmer
Track Attack
Monetize, Retain, Acquire track schedule for PG Connects Vancouver 2016 revealed
Join us on June 28th for some of the best advice you'll hear this year
Consolidation
Mobile game advertising market hits maturity as Fiksu sells out for historic data
Facebook ate their lunch
On The Market
Tencent acquires 5% as Paradox Interactive goes public
Initial offering of $4 per share
Incentive And Opportunity
GameFounders Malaysia extends deadline to 20 June, increases investment to $25,000
More to play for, more time to apply
Mobile > Pc And Console
Mobile is the most popular platform for worldwide Minecraft players
Big lead in APAC, Middle East and Africa, noses in front in North America and Europe
Market Yourself
Nextgen publisher Tilting Point seeks a Marketing Manager
New York firm hiring experienced marketing pro
Monetisation Sentiment
How does monetisation affect a game's reputation?
PlayerXP investigates
Ads The Way To Do It
Gameloft Advertising Solutions generated $1.3 million in April 2016
Growth sector
From Pocket To Multiplex
The Angry Birds Movie hits $238 million worldwide, with China in the lead
Angry Birds and Warcraft movies enjoy strong start
French Fancy
Has Vivendi just bought an over-staffed, under-skilled company, which is failing to compete in a rapidly maturing market?
Buyer beware
Growing Communities
Unity's community team on the thirds rule about how to grow and maintain a community
Get a thick skin and watch out for the "ugly bitch" comments
Free Time
Why self-driving cars will grow the games market more than VR
Torulf Jernström on freeing up game time
Gallic Quest
Vivendi promises Gameloft staff a "great collective adventure" as its takeover bid gains majority
Bid has gained 56% of voting rights
Keep The Clients Happy
Chartboost hiring English/German-speaking Developer Relations ace
Based out of Amsterdam office
Going Global
Why Playlab is investing Juice Cubes' western profits in UA campaigns in Thailand, Malaysia and Indonesia
How to break into southeast Asia
China Trends
Current trends in China's mobile game market
Nerds and eSports, mostly
Ad Battle
It ain't broke but mNectar reckons its new interactive ads are going to 'kill video ads'
Claims higher conversion and retention rates
Taking Aim
Why Hothead Games is betting big on FPS and PvP mobile games
PGC Vancouver speaker Mike Inglehart explains
Square Eyes
Video ads are the preferred method of earning hard currency for mobile players
And signing up for promotions the least favoured, says
The Pitch
Why developers and publishers need to look beyond a one-night-stand to eternal bliss
Italic Pig's Kevin Beimers on longterm relationships
Ua Xp
UA MegaTrends guy Eric Seufert on setting up Heracles, a boutique agency providing CMO smarts
Partnering for success
The More The Merrier
Global VR Challenge deadline extended to 20 June
Get your mobile VR game in front of global experts and journalists
Iap Inspector
Join the club: Monetisation and VIP privileges in RAID HQ
IAPs from the players' perspective
Howzat?
Nazara and Stick Sports team up for Stick Cricket game starring Virat Kohli and Rohit Sharma
India's leading batsmen step up
Want Not Need
Futureplay, Next Games, and Madfinger on how to make the most of rewarded video ads in your game
A panel of experts talk implementation and psychology
On The Horizon
Why the VR mass market will only take-off when the mass market has actually experienced VR
Sarah Blackburn looks ahead
Mix It Up
Unity CEO John Riccitiello on why devs need to mix IAPs with video ads
We know how hard it is to make money
Pre-launch Sizzle
Why the pre-registered cohort for League of War: Mercenaries had double the LTV of Facebook players
Going global and cross-platform