Make-A-Wish taps Raptor PR to lead games industry comms campaign

• Make-A-Wish has appointed Raptor PR to lead comms for its games industry fundraising efforts.
• The pro bono partnership aims to unlock new opportunities and industry support through strategic storytelling.
• Raptor PR will help amplify wish stories and boost Make-A-Wish’s visibility across the global games sector.

Make-A-Wish International has appointed Raptor PR to lead strategic communications for its games industry fundraising initiatives. 

As part of the partnership, Raptor PR will spearhead communications campaigns to raise awareness of the nonprofit’s games initiatives. 

This will involve sharing impactful wish stories, building new industry partnerships to support its mission and unlocking new opportunities. 

Raptor's partnership with Make-A-Wish International is on a pro bono basis. 

Raising awareness 

The collaboration will focus on thought leadership, media outreach, and speaker engagement to boost global visibility and support for the charity.

“Many of our wish children use games as a lifeline to stay connected during their illness," said charitable gaming and creators community manager at Make-A-Wish International April Stallings. 

“We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide.  

She added: “Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”

Raptor PR CEO and founder Rana Rahman commented: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. 

“That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. 

“Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways."