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Does the Vivendi-proposed Gameloft-Ubisoft merger make sense?

Our Mavens talk triple French
Does the Vivendi-proposed Gameloft-Ubisoft merger make sense?
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When news that French media company Vivendi had taken a more than 6 percent stake in French game developers Ubisoft and Gameloft, its reasoning was unclear.

Since then, however, it's increased its stake in both companies to more than 10 percent.

And more significantly, stated that it's all part of "a strategic vision of operational convergence between Vivendi's content and platforms on one hand and the Ubisoft and Gameloft productions in video games on the other".

So, narrowing down the move to its game components, we asked our Mavens:

  • "Would a Gameloft-Ubisoft merger make sense?"
William D. Volk

William D. Volk

Chief Futurist at Forward Reality

Gameloft and Ubisoft both have strong portfolios of titles.

I have heard that Gameloft has decent efficiency in terms of launching mobile games.

There could be some cost efficiencies with the merger OR this may be more about fending off a Electronics Arts acquisition of Ubisoft, given EA’s surprise purchase of 20% of Ubisoft's outstanding stock.

Christopher Kassulke

Christopher Kassulke

CEO at HandyGames

“As a Gameloft shareholder, I’d be happy if they joined.”
Christopher Kassulke

Why a Ubisoft and Gameloft merger? Vivendi has been active in the games and mobile business for ages. They have and had shares in EA, Activision Blizzard, etc.

They see it as investment and they’ll sell those shares again if it makes sense.

Games and mobile are hot topics and both Ubisoft and Gameloft were quite cheap compared to some other companies on the stock market plus they are also French.

As a Gameloft shareholder, I’d be happy if they joined.

I am also quite sure we will see more investments and M&A moves the next couple of months.

Oscar Clark

Oscar Clark

Chief Strategy Officer at Fundamentally Games

As I understand it, the family 'fun' between the two companies has always been interesting.

I also remember doing a lot with the third team of the group called AMA...

Gameloft always did a great job of bringing their own versions of classic gaming ideas to mobile and that included Ubisoft titles for a while; but then Ubisoft started using AMA to publish those titles and eventually decided to take that inhouse.

yt

I'm not sure that went as well as hoped initially but I think those guys learned a lot about the mobile space.

The trouble is I suspect that part of what makes Gameloft work is that internal rivalry and the position of being a mobile publisher first.

As to whether the Vivendi would force a merger - I've no idea.

But if my experience negotiating with Gameloft back in the day is anything to go by then I'd definitely not count them out yet ;0)

Harry Holmwood

Harry Holmwood

CEO at Marvelous Europe

Sounds like some silly people showing off and playing Gordon Gekko to me.

But maybe I'm just getting old.

Jon Jordan

Jon Jordan

Contributing Editor

Surely Monsieur Gekko? Or is Bruno Bonnell back in town?