MORE expertise, experience and insight - another six superb fireside chats from PGC London 2025
PGC London in 2025 was our biggest and best yet. It brought together the movers, shakers, creators and pioneers from around the global mobile games market, to discuss the challenges, share the opportunities and learn from the best in the business.
Our friends at HyprMX took the opportunity to sit down with many of the people helping shape the future of the games ecosystem, from designers and developers to the founders and business leaders at the forefront of the rapidly evolving mobile games community.
Enjoy the experience and expertise from Smartie Pants, Imperia Online, ZEDGE, Crazy Games, Finegrsoft and A Thinking Ape.
Watch and learn!
#1: Smartie Pants
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Smartie Pants »Smartie Pants, the Business Development Lead with Zdravka Dimitrova speaks to Lexi about her favourite aspects of her role in games, how Smartie Pants differentiates itself in a challenging market and the plans for 2025 and beyond.
#2: Imperia Online
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Imperia Online »Imperia Online - Chief Business Development Officer - Mariela Tzvetanova
Lexi and Mariela talk about her role at the company, a day in the life at Imperia Online, the company's high points to date and the trends changing the face of the global games industry.
#3: Zedge
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Zedge »ZEDGE's Director of Product, Roni Zamir
Roni and Lexi discuss Zedge's position in the global games industry, the importance of user feedback in shaping the company's offering and the role of AI in the games sector in 2025.
#4: CrazyGames
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CrazyGames »Rafael Morgan, the VP of marketing and partnerships with CrazyGames speaks to Lexi about the company's approach to building partnerships, the importance of great content and the company's aspirations for the year ahead.
#5: Fingersoft
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Fingersoft »Fingersoft's COO Ville Rauma
Lexi and Ville, discuss the difficulties the games sector faced in 2024, the ongoing success of the Hillclimb franchise, the company's approach to brand advertising and the biggest trends facing the global mobile games industry.
#6: A Thinking Ape
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A Thinking Ape »Tayber Voyer, A Thinking Ape's CEO
Brian and Tayber sit down to talk about his background in product management, building a 'strong and engaged' user base, the company's approach to product development and the rise and rise of web games.
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