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Narwhal Accelerator injects six-figure funding into game dev tool Magify

Magify's Business Intelligence system platform aims to simplify the game creation process for mobile game developers
Narwhal Accelerator injects six-figure funding into game dev tool Magify
Date Type Companies Involved Size
Jun 21, 2024 investment Magify Narwhal Accelerator Not disclosed
  • Narwhal is focused on supporting gaming startups and game tech companies across Europe, LATAM, and MENA regions

Gaming industry initiative Narwhal has invested an undisclosed sum in game tech company Magify scale its business operations and closes its current funding round. 

Magify's end-to-end Business Intelligence system platform aims to simplify the game creation process for mobile game developers and the partnership marks a milestone for both companies. 

With Narwhal's support, Magify can improve its development capabilities, provide advanced gaming solutions for mobile game developers and assist Magify in addressing HR, legal, and other business issues. 

Giving mobile developers a competitive edge

Magify aims to help developers stay competitive by improving Lifetime Value and User Acquisition through advanced user segmentation and personalised monetisation campaigns. 

Narwhal on the other hand, is focused on supporting gaming startups and game tech companies across Europe, LATAM, and MENA regions and will use its network to promote Magify's solutions to other studios to encourage collaboration within the video games industry.

Narwhal co-founder Grigory Bortnik says, “In today’s market, with continuous post-IDFA challenges, UA for mobile games has become more expensive, and all studios are trying to find a solution to increase LTV and optimize marketing costs. We are excited to partner with Magify and support their journey towards becoming a leading solution for mobile game developers."

Magify CEO Euguene Kurenkov comments, “We are thrilled to have Narwhal's support as we continue to grow and innovate. This partnership will provide us with the resources and industry connections needed to reach new heights. For several years now, the mobile games market has had a high entry barrier for newly created studios, and we are on a mission to solve this problem."