Netmarble reportedly eyeing social casino with a $4.3 billion Playtika acquisition

Netmarble is reportedly looking to make a bid on social casino operator Playtika for up to $4.3 billion.

According to Pulse News, the expansive Korean publisher recently submitted a letter of intent to purchase Playtika, and plans to enter the auction for the company soon.

A deal brewing?

Meanwhile, CalvinAyre.com reported that Netmarble was willing to pay between $3.4 billion and $4.3 billion for the social casino company.

The deal would allow Netmarble to enter the social casino space without having to apply for gambling licenses in a variety of markets.

It would also likely generate some pretty sizeable revenues for Netmarble, as Playtika is projecting revenues of $900 million in 2016, having generated $725 million in revenues in 2015.