New AI creative tool Flora launches to “transform" creative workflows

Former Menlo Ventures investor Weber Wong has launched a new AI-powered creative tool named Flora.

Dubbed as an “intelligent canvas", Flora aims to simplify creative workflows for agencies, studios, and digital creators. 

The AI-powered platform also offers innovative workflows for game designers, focusing on world-building and character design. By leveraging text, images, and videos, designers can visualise concepts and refine ideas. 

The company sent PocketGamer.biz a video on how it can be used by game designers.

One platform

We've built Flora side by side with creative professionals – from art students to designers at top agencies like Pentagram – to give them speed, control, and collaboration in one seamless system," said Flora founder Weber Wong.

Wong stated that the company built “a library of creative workflows – from cinematic storyboarding to typography variations – designed by creatives with taste", and that users “could save weeks of iteration”.

“Current AI creative tools are built by non-creatives for other non-creatives to feel creative,” said Wong. “We decided to take all the best creative AI tools and put them into one single creative platform. 

“Flora isn’t just another AI tool. It’s where process meets creativity, giving professionals speed, control, and collaboration in one seamless system.”