Candy Crush franchise growth nudges King's 2017 revenues to a sweet $1.99 billion

Despite consistently falling MAUs across the company overall

Candy Crush franchise growth nudges King's 2017 revenues to a sweet $1.99 billion

Activision Blizzard has released its financials for the full year of its FY17 ending December 31st 2017.

The company posted revenues of $7.01 billion for the year, up 6.2% year-on-year. Operating income for the year fell by 7.3% year-on-year to $1.31 billion.

King very nearly broke $2 billion for the year, with revenues coming to $1.99 billion, up 7% year-on-year. It also posted an operating income of $700 million for 2017, up 12% year-on-year.


The developer's MAUs continued to fall, down from 293 million in Q3 FY17 to 290 million in Q4. However, Activision did state that Candy Crush's MAUs grew quarter-on-quarter, along with its DAUs and time spent per player.

King also managed to grow its average net bookings per paying user by "a double-digit percentage" year-on-year in 2017. Spending on the Candy Crush saga grew sequentially for the fourth quarter in a row.

The Candy Crush franchise has surpassed 2.73 billion downloads since it first launched on mobile in November 2012. A new entry in the series, Candy Crush Friends Saga, is currently in soft launch and will likely be pushed worldwide in 2018.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.


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