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Brawl Stars nets Supercell over $5 million in opening week

Brawl Stars nets Supercell over $5 million in opening week

Supercell’s three-on-three arena shooter Brawl Stars grossed $5.1 million in its opening week across iOS and Android.

According to Apptopia estimates, it was downloaded by more than 9.5 million players, with its fifth day generating the most installs so far at two million. Supercell previously stated that more than 10 million users had pre-registered for the title prior to launch.

The opening week haul also means that Brawl Stars is close to matching its grossing performance from the entirety of its soft launch, which saw the team-based shooter net $6 million in 544 days.

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Comparatively, however, it falls short of Supercell’s last release Clash Royale, which is coming up to three years old.

It should be noted that Clash Royale benefited from the buzz of being associated with Supercell’s mega-hit Clash of Clans. That said, this is still a hotly-anticipated Supercell game backed by a big marketing push.

In Clash Royale’s opening week of global release, it racked up $22 million in revenue while pulling in 13 million installs.

Apptopia stated that while revenue is on the rise for Brawl Stars, its downloads are dwindling somewhat. A similar trend can be seen in our day-to-day diary of Brawl Stars life in the charts, which is based on App Annie data.

Much of the game's current performance in the grossing charts likely comes down to its monetisation methods. As our contributing editor Jon Jordon notes in his in-app inspector, the Brawl Star uses a simple and streamlined version of the gacha model that isn't aggressive.

Supercell will be represented at Pocket Gamer Connects London 2019, which takes place on January 21st to 22nd, by speaker Jaakko Harlas.

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A footy game fanatic and experienced editor of numerous computing and game titles, lively Chris is up for anything - including running Steel Media! (Madman!)

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