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Trademark for Slightly Mad's Mad Box console runs into trouble after opposition from casual games company

Trademark for Slightly Mad's Mad Box console runs into trouble after opposition from casual games company

You might remember that at the start of 2019 the developer behind the Project CARS racing franchise, Slightly Mad, revealed it was working on a games console.

Dubbed the Mad Box, this boasted a ridiculous spec sheet, while CEO Ian Bell promised price on par with consoles. However, it's possible that the hardware won't be going under this name anymore.

On January 3rd, 2019, Slightly Mad Studios filed the 'Mad Box' trademark with European IP body EUIPO - one day after Bell announced the tech on Twitter.

However, on March 25th, a French casual games company called Madbox filed an opposition to Slightly Mad's trademark, saying that there "exists a likelihood of confusion on the part of the public".

PCGamesInsider.biz has more on the story.


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Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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