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Trademark for Slightly Mad's Mad Box console runs into trouble after opposition from casual games company

Trademark for Slightly Mad's Mad Box console runs into trouble after opposition from casual games company

You might remember that at the start of 2019 the developer behind the Project CARS racing franchise, Slightly Mad, revealed it was working on a games console.

Dubbed the Mad Box, this boasted a ridiculous spec sheet, while CEO Ian Bell promised price on par with consoles. However, it's possible that the hardware won't be going under this name anymore.

On January 3rd, 2019, Slightly Mad Studios filed the 'Mad Box' trademark with European IP body EUIPO - one day after Bell announced the tech on Twitter.

However, on March 25th, a French casual games company called Madbox filed an opposition to Slightly Mad's trademark, saying that there "exists a likelihood of confusion on the part of the public".

PCGamesInsider.biz has more on the story.


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Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

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