Tim Cook: Apple Arcade a service “for players of all ages”

Will be something "that families can enjoy together"

Tim Cook: Apple Arcade a service “for players of all ages”

The upcoming Apple Arcade subscription will be a service for all ages, according to Apple's CEO.

In an earnings call for its Q2 2019 financials, as transcribed by Seeking Alpha, Tim Cook said the service has been created for anyone from kids to teens to adults, and will be something that families can enjoy together.

He reiterated that Apple Arcade will not have any ads, any additional in-app purchases and zero ad tracking. He also claimed the service would offer a way to “unleash the creativity of the games developer community”.

Known unknowns

There was no clarification on what Apple will charge consumers for an Apple Arcade subscription, nor how developers can generate money from the service. Currently, Apple is splashing out around $500 million on paying studios to develop exclusives for it.

Developers and publishers set to release games on the service include Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman and ustwo games.

“With over 100 new games, all with no ads or ad tracking, no additional purchases and respect for user privacy, we've created a service for players of all age’s, kids to teens to adults and one that families can enjoy together,” said Cook.

“The App Store is already the world's biggest gaming platform and we think Apple Arcade is a great way to unleash the creativity of the game developer community with a collection of new games not available on any other mobile platform or in any other subscription service. We can't wait for our customers to experience it for themselves beginning this fall.”

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Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at, as well as holding roles at Sensor Tower, Nintendo and Develop.