Playable Factory gets strategic investment from Ludus Ventures 

Creative marketing technology company Playable Factory has secured a strategic investment from Ludos Ventures. 

Playable Factory said the investment will support the expansion of its web tools, enhancement of ad solutions, and growth in emerging markets. 

Ludus Ventures’ expertise in scaling tech companies and its portfolio in gamification make this a strategic partnership. Playable Factory also aims to strengthen its leadership in playable ads and non-gaming applications. 

New markets in sight 

“As Playable Factory, we continue to achieve significant success on a global scale in playable and interactive advertisements," said Playable Factory CEO Berat Oğuz. 

“Our collaboration with Ludus Ventures strengthens our leading position in the gaming industry, while also making global investments in non-gaming sectors. It will enable us to become a stronger player globally and accelerate our expansion into new markets." 

Ludus Ventures general partner Ismet Gökşen added: “Post-IDFA, playable ads have become an essential part of the mobile gaming world, and we are observing that the demand for this format is increasing every day. 

“We are thrilled to invest in Playable Factory, one of the leading companies in the sector in terms of technological capacity and the number of clients they work with."

Last year, MENA games industry insider Stephen Sandmann interviewed Playable Factory COO Orkuncan Aydın on developing mobile ads, discussing strategies to engage MENA audiences and overcoming industry challenges.