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PlayJam signs European ad deal with Smartclip for smart TV gaming

Putting the pieces into place
PlayJam signs European ad deal with Smartclip for smart TV gaming

Fast moving smart TV gaming platform PlayJam continues to build out its business.

Its latest deal is a hook up with German advertising outfit Smartclip (part of the global Adconion media group), which will result in Smartclip being PlayJam's prefered video ad partner in key western European territories.

More, merrier

Having raised $5 million in October 2011, PlayJam has signed a variety of hardware deals including with Samsung, LG, Panasonic and Sony, content partnerships with developers such as Miniclip and GameHouse, as well as hiring key staff - most recently ex-Criterion technology guru Adam Billyard.

It hopes that the Smartclip deal will add an all-important monetisation layer.

"We are convinced gaming will be a significant driver of consumer engagement on connected TV. Our players spend an average of 23 minutes per session playing games on TV, a natural advertising platform," said PlayJam's COO Stuart Walsh.

"Our partnership with Smartclip will strengthen our ability to deliver high quality and highly targeted in-stream video ads to a valuable and fast growing audience."