Pocket Gamer Connects Summit Shanghai 2025 agenda revealed

• Explore numerous keynotes and panels connecting and advancing the global game sector.
• Featured tracks include Global Trends, West to East, East to West, Monetiser and The Growth Track.

With only a few weeks until its all-new Shanghai summit on July 30th, Pocket Gamer Connects is delighted to unveil the schedule for the day. 

Encompassing adept international and regional industry experts, this one-day event is a pivotal platform for any local company and professional looking to break into the global games market. 

Agenda overview - Wednesday July 30th

Note: This schedule is subject to change. 

Morning

PG Connects: Global Trends

Track room 1 - 09:50-10:50

• 09:50 - Mikael Leinonen (MyGamez)
• TBC

• 10:20 - Wenfeng Yang (Hat-Trick Capital), Yiting Shan (Animoca Brands), Bai Xu (SyncArc Games) and Grace Zhou (Scopely)
• What is the east's perspective on the next frontier of games?

PG Connects: West to East

Track room 1 - 10:50-12:30

• 10:50 - Sherry Su (Independent)
• How global developers can break into the Chinese market

• 11:10 - TBC

• 11:20 - Devin Nambiar (Mattel163)
• Asia as a mobile development hub for the world (TBC)

• 11:40 - Lemon Choi (Hyperjoy)
• TCB

• 12:00 - Owen Soh (Collective Ace Group) and Yikun Zhang (Oppo)
• Google Play does not exist in China - everything you need to know about the major Chinese Android stores

Afternoon

PG Connects: Monetiser

Track room 1 - 13:30-14:30

• 13:30 - Efrain Aldaz (iAdBrain)
• Unlocking Apple search ads: Opening a new channel for growth

• 13:50 - Ariel Chen (Happy Elements)
• How to maximise performance through diversified products

• 14:10 - Chris Han (ThinkingData)
• The growth engine behind billion-dollar mobile games

PG Connects: The Growth Track

Track room 1 - 14:30-15:30 

• 14:30 TBC

• 14:50 Dan Laughlin (Gamesight), Jaivir Nagi (Crackle Tech) and Claire Yang (Kingsoft) and Jani Torppa (Geeklab)
• How different are UA & monetisation strategies in eastern and western markets?

PG Connects: East to West

Track room 1 - 15:30-17:30

• 15:30 Chenyang Sun (Cocos)
• Mini-games go overseas with AI

• 15:50 - Vladislav Perge (Supercell)
• Community management in 2025

• 16:10 - Tian Haibo (东极六感)
• Telling about eastern culture through games

• 16:30 - Nick Ellis (Theorycraft Marketing)
• Breaking into the West: The power of collaborations for Asian gaming brands

• 17:10 - Bo Mei (Stonegate Games), Jingbo Chen (Xsolla), Daniel Robson (Saneki Digital), Lirui Ding (Transcend Fund), Jinni Lv (Fingersoft) and Guo Liang (Cotton Game)
• What lessons can global developers learn from Chinese studios?

Pocket Gamer Connects Summit Shanghai is quickly approaching - you can book your tickets here.