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Amazon goes 'gaming too' with Fire TV, LINE tops 400 million users, and Microsoft announces Universal Apps

The past 7 days in bite-sized portions
Amazon goes 'gaming too' with Fire TV, LINE tops 400 million users, and Microsoft announces Universal Apps
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The biggest April fool this week was anyone who thought the Android microconsole market was over and done with.

After months of speculation, US-based retailer Amazon finally entered the battle for the living room gaming space with its Amazon Fire TV box.

Consumer reaction to the $99 multimedia device remains to be seen, but what interested us the most was the fact that it has a capable Android gaming device hidden underneath of the video and music streaming services.

Paradoxically, Amazon didn't emphasis its gaming capabilities as a major selling point - noting that it's "Great for gaming, too" - but it also allocated a fair amount of resources to the development of exclusive titles for the Fire TV.

We'll have to wait and see if the new unconsole can find a strong market where its competitors have struggled, but in the meantime we can take a look back at the Pocket Gamer Biz Week That Was.

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User acquisition, retention, and discovery

Funding, acquisitions, personnel, and shutterings

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