Report: AppsFlyer to be acquired in deal worth up to $4bn

• AppsFlyer could be sold to private equity firm for $3.5bn to $4bn.
• Analytics platform working with Goldman Sachs on deal, according to a report.

Mobile marketing analytics platform AppsFlyer is in talks with a private equity firm to be acquired in a deal worth an estimated $3.5 billion to $4bn, according to a report.

According to sources speaking to Calcalist, negotiations are said to be at an advanced stage. They also claimed the company has engaged with investment firm Goldman Sachs on the sale.

Shifting plans

In 2020, the company raised $210 million in a Series D funding round, which was later joined by Salesforce.

Last year Bloomberg reported that AppsFlyer was considering an IPO with an eye to raise approximately $300 million. It was suggested the firm was working with Goldman, JPMorgan and BofA to go public in early 2025, which ultimately failed to transpire.

In February, the company laid off 100 employees, representing approximately 7% of its workforce.

CEO Oren Kaniel claimed the job cuts were necessary to keep the firm “agile, innovative, and positioned for long-term success”. He also noted its planned investments in AI moving forward.

“While it may seem unexpected to make such changes during a period of success, it is precisely this strength, combined with our strategic leadership, that enables us to act decisively, invest in growth, and ensure AppsFlyer remains at the forefront of innovation," said Kaniel. 

“By taking this step now, we are realigning resources to drive the greatest long-term impact, ensuring AppsFlyer remains agile, competitive, and positioned for sustained leadership in an ever-evolving industry."