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Scientific Games acquires instant win developer Sideplay Entertainment

Scientific Games will merge all of Sideplay’s content into its portfolio
Scientific Games acquires instant win developer Sideplay Entertainment
Date Type Companies Involved Size
Aug 24, 2021 acquisition Scientific Games Sideplay Entertainment Limited Not disclosed
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Casino equipment maker Scientific Games has acquired instant win game developer Sideplay Entertainment for an undisclosed amount.

The acquisition is expected to increase Scientific Games’ share in the global digital lottery markets and expand the reach of Sideplay’s content to iLottery programmes.

Following regulatory approval, Scientific Games will integrate all of Sideplay’s content into its portfolio of iLottery games.

Sideplay Entertainment was founded in 2003 and has since released over 270 instant win games that have been played over 100 million times, such as Sherluck Holmes, Mouse Trap and Bubble Burst Bingo. Sideplay is also the primary supplier of digital eInstant games to the UK National Lottery.

Creating the future of iLottery

"We're excited to welcome Steve Hickson and the entire Sideplay team to Scientific Games Lottery Group to help us advance our strategy as a growth company delivering the best retail and digital content, platforms and game category services that maximize proceeds for our lottery customers," said Scientific Games lottery group chief executive Pat McHugh.

"Sideplay's highly experienced digital game developers have a proven track record of delivering exceptional iLottery content to market quickly. We have already integrated Sideplay's digital games into our iLottery platforms and combining their unique approach to game development for Scientific Games' more than 20 iLottery customers worldwide will accelerate our iLottery offerings for our customers and their players."

Sideplay founder and director Steve Hickson added: "All of us at Sideplay are thrilled to be joining forces with Scientific Games Lottery Group, one of the world's leading lottery suppliers."

"Our goal has always been to be the best at what we do, and this transaction shows that we have in fact achieved that level of success. We are excited to leverage Scientific Games' global lottery footprint and create the future of iLottery together."

Sports technology firm Dream Sports recently acquired Indian mobile game developers Rolocule Games, who are known for developing technology that allows mobile phones to be used as motion controllers.