The Smadex Connected TV Guide: A must-read for any marketer

The mobile app market is fiercely competitive. Standing out and reaching the right users requires innovative strategies and a keen understanding of where your audience spends their time. Increasingly, that time is being spent in front of their Connected TVs (CTV), unlocking a massive audience reach opportunity.

Smadex, AppsFlyer, and Nexxen joined forces to create a comprehensive CTV guide for mobile app marketers, whether they are looking to boost brand awareness or drive user acquisition.

CTV represents a fundamental shift in how audiences consume video content. This innovative channel presents a golden opportunity to reach your audience in the comfort of their homes. Think about it: users sit and relax on their couch, swiping on their phones while streaming a show. This is your opportunity to connect with them in a high-engagement environment, on a large screen, with their full attention!

The Smadex CTV Guide dives deep into understanding this powerful channel. It explains the particularities of CTV, differentiating it from Over-The-Top (OTT) content and highlighting the unique advantages it offers over traditional linear television. Forget the limitations of broad, untargeted TV spots. CTV allows for precision targeting and reaching specific audiences. The guide breaks down the significant CTV opportunity, illustrating why it's a channel worth exploring for any marketer.

Whether your goal is to build brand recognition for your latest title, re-engage lapsed users, or acquire new ones, the guide outlines full-funnel CTV strategies tailored to your specific marketing objectives. It provides a framework for integrating CTV seamlessly into your existing marketing mix, ensuring a cohesive and impactful brand experience across all touchpoints.

It’s worth highlighting that this guide also dedicates significant attention to “Key Performance Indicators (KPIs)” relevant to CTV campaigns. It demystifies the metrics that matter, helping you to understand how to track performance, analyze results, and optimize campaigns to make them successful. Understanding these KPIs is crucial for demonstrating the value of your CTV efforts and making informed decisions for future campaigns.

Capturing viewers' attention on a large screen requires a different approach to mobile or web advertising. The “Creative Best Practices” section of the guide offers invaluable tips for crafting binge-worthy CTV ads. It emphasizes the importance of high-quality visuals, compelling storytelling, and clear calls to action that guide users to the desired actions. 

The “Attribution and Measurement” section of the guide dives deep into understanding how your CTV campaigns contribute to your overall marketing goals. The guide explains different attribution models, including probabilistic and multi-touch attribution, providing clarity on how to track conversions accurately and optimise your campaigns based on performance data. This section empowers you to move beyond guesswork and make data-driven decisions about your CTV investments.

The Smadex “CTV Guide for Marketers” provides the knowledge and insights you need to confidently navigate the exciting world of Connected TV advertising. Whether you’re a seasoned marketing veteran or just starting to explore CTV's potential, this guide offers actionable advice and strategic frameworks to unlock unprecedented engagement with your target audience.

Don't get left behind as your competitors tap into the power of the living room screen. Download the Smadex CTV Guide for Marketers today and start revolutionising how you reach your players.

Click here to download your free copy of the CTV Guide for Marketers and unlock the full potential of Connected TV!