Web Games
Tag: Report
Market Report
Report: Mobile game D2C revenues reach $17bn as publishers push beyond app stores
Rising Revenue
Dream Games and Peak Games responsible for over 80% of Türkiye’s games revenue
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Industry Outlook
Up to 80% of mobile devs say engagement strategies are losing effectiveness
51% struggle to balance monetisation friction with a fun player experience
Market Report
Mobile dominates US gaming as weekly player base reaches 212 million
Gen Z leads in-game spending, with 78% having made a purchase and a median monthly spend of $20
Market Report
Asia and MENA video game revenue set to surpass $100bn by 2030
Niko Partners' report shows China's mini games now account for nearly 20% of mobile game spending
Value In Vietnam
Vietnamese puzzle, simulation and arcade games are most-downloaded in the world
Vietnamese games achieved 4.9 billion downloads in 2025, with 67% coming from three genres
European Impact
King’s first European market report reveals mobile's €5.9bn economic impact for the continent
Mobile studios in Europe employ 30,000 people, while 61% of public play mobile games
Developer Training
Maliyo Games' GameUp Africa has trained 6,000 devs in five years
A new impact report tracks five years of building one of Africa's largest game development programmes
Web-based Gaming
Report: Hypercasual and puzzle games dominate the browser gaming space
New report from CrazyGames shows US browser gamers now spend 30 minutes per session on average
Online Safety
Ofcom warns children remain exposed to online safety risks across platforms including Roblox, TikTok and YouTube
Around four in ten children aged 11–17 use Roblox
Market Report
Okre and Ukie launch unified framework to better measure UK video games’ impact
65% of UK adults and 88% of children play video games, yet the sector's broader influence remains poorly understood by policymakers
Market Growth
UK studios face heavier workloads as 62% report pressure from skill shortages
TIGA calls for stronger education and policy alignment in new report
Industry Outlook
European studios increased freelance spending 63% in 2025 as hiring shifts toward contract work
New study from Mellow shows remote talent demand is rising across every major role category
Industry Outlook
Germany's games company count hits 956 but total employees fall for the second consecutive year
Funding programmes helped drive the creation of 75 new studios
Market Report
India's mobile in-app purchase revenue tops $300m in Q1 2026
Non-gaming apps generated over $200m, growing 44% YoY and driving monetisation
Industry Outlook
Games industry M&A hit 15-month high in Q1 2026 with over $100bn in deal value
Savvy Games' $6bn acquisition of Moonton was among the quarter's biggest deals
Staff Surge
Roblox workforce grows 24% to over 3,000 full-time staff
The platform had a "banner year" in 2025 with hits like Steal a Brainrot and Grow a Garden
Industry Outlook
Layoffs leave over half of redundant games workers still jobless
New report from Skillsearch shows budget cuts are among the top three reasons for industry redundancies
Industry Outlook
Australia’s game development industry generated $425m in revenue during FY25
Nearly half of Australian studios have been operating for more than six years, pointing to a more durable industry base
Market Report
Study shows 77% of mobile gamers spend $100 or more per month on online purchases
92% of gamers who bought a product after seeing an ad said they were satisfied with the purchase
Market Report
Vietnam’s mobile games market reached $825m in revenue in 2025
The country now has around 54m gamers, placing it among the world’s top seven markets by mobile game downloads
Market Report
Around 70% of UK adults are gaming with increasing focus on social connections
One in four UK players expect to spend less time on social media to make room for gaming
Market Report
Mobile accounts for 55% of total games revenue in 2025 as studios shift towards retention
A new Adjust report shows day one retention across gaming apps reached 27% in 2025
Market Report
Mobile games host three times more malicious ads than other apps says AppHarbr
One in every 58 ads in mobile games is malicious, AppHarbr report finds
Market Growth
Over 95,000 mobile games were downloaded every minute in 2025
New Sensor Tower report shows retention and monetisation now matter more than raw installs
Market Report
Report: Global app installs climbed 10% in 2025 as sessions rose 7% year-over-year
Casual games led growth with 19% install gains and a 37% surge in sessions.
Ready To Reflect
Matthew Ball's State of Video Gaming in 2026: "China is eating the video games industry"
Highlights from the State of Video Gaming in 2026 report include content sales growth, fewer layoffs and victory for China and Roblox
Africa Is Mobile
Mobile leads as Africa’s games industry generated $2.29bn in 2025
Google Play continues to dominate mobile distribution across Africa, while Apple App Store retains a smaller but higher-value audience in select markets
Market Report
AppMagic: Games revenue growth stalls at 0.2% in 2025 as strategy emerges as the fastest-growing genre
AI has become mainstream in game marketing, with 56% of the top 100 grossing games using AI-driven ad creatives
Market Report
Games emerge as a dominant entry point into youth fandoms in the US and UK
Fortnite, Roblox, and Minecraft rank among the top youth fandoms across both markets
Industry Outlook
Self-funding rises among game workers as layoffs persist and union interest grows
Co-development, private investment, and venture capital remain limited funding options across the industry
Market Report
Global mobile in-app purchase revenue hit $167bn in 2025
Over 280,000 apps were downloaded per minute, reaching 149 billion downloads in 2025 according to a new report from Sensor Tower
Market Growth
German games sector hits €3.73bn in revenue
Federal games funding has been a key growth driver, providing studios with $145m in annual support
Direct-to-consumer
Appcharge: US web store purchases are 3x higher on average than payment links
Appcharge claims 65% of one-time buyers on web stores make a second purchase
Industry Outlook
Games industry M&A hit a record $161bn in 2025
Electronic Arts’ $55bn buyout and Netflix’s $82.7bn acquisition of Warner Bros. dominated dealmaking during the year
Market Growth
UK games spending hits £5.4bn in 2025 as mobile powers strongest growth since 2020
Mobile games generated £1.88bn after an 8.8% year-on-year rise
Holiday Spirit
England’s children’s commissioner urges parents to cut back on phone use during family time this Christmas
England’s children’s commissioner Dame Rachel de Souza said children are “crying out” for attention from their families
Industry Outlook
The global games market is forecast to reach $197bn in 2025
Mobile games are projected to generate $108bn in 2025, up 7.7% year-on-year
Market Growth
Asia and MENA games revenue set to hit $88.97bn in 2025
The regional gamer population is also set to reach o 1.7bn this year
Ua Trends & Strategy Report
The 2025 mobile game UA landscape: Inside XMP & Insightrackr’s newest report
The Global Mobile Gaming UA Trends & Strategy Report 2025, offers a comprehensive look at how mobile game user acquisition and creative strategies are evolving this year.
Applovin Accelerates
Apple and Google continue to lead in mobile game ads, but AppLovin wins over select genres
The AppsFlyer Performance Index - 2025 Edition highlights "sharper competition" and "maturing ecosystems"
Child Safety
UK launches mobile game child privacy review
Ten popular mobile titles will be scrutinised for data protection compliance
Xsolla State Of Play
Xsolla releases The Xsolla Report: State of Play Q3 2025 Edition, Vol. 8
Report unpacks regional trends across China, Europe, and MENA to inform growth, monetisation, and player engagement strategies
Industry Outlook
Survey finds over half of US game industry workers feel pay doesn’t reflect their role
5% report earning under $15,000 a year
Market Growth
Daily play dominates as 85% of mobile gamers return multiple times
Japan leads global mobile games spend with 38% of players making multiple monthly purchases
Market Report
Jordan’s $312.8m games market could nearly double by 2030
The sector is expanding at an annual growth rate of 11.5%
Africa Is Mobile
Report: Egypt leads Africa’s games market with $368m in revenue
Nigeria tops the continent in player count with 46.5m gamers generating nearly $300m
Market Growth
India’s games and interactive media sector projected to hit $7.7bn by 2030
Bitkraft Ventures report claims in-app purchases are set to grow sixfold within five years despite real-money gaming ban that had powered the market's rise
Industry Outlook
Survey: One in four game professionals laid off in the past year
39% of junior-level professionals exited the industry between 2024 and 2025